Sonesta International Hotels launches Sonesta Essential - 0 views
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asianhospitality on 01 Feb 23SONESTA INTERNATIONAL HOTELS Corp. recently launched Sonesta Essential, a new upper-midscale select-service brand. The company now offers 15 brands. Sonesta Essential is meant to offer easier new builds and conversions with modest brand standards, limited food and beverage requirements and simplified conversion processes, according to the company. "Sonesta Essential is a fresh, new brand carefully designed by Sonesta to deliver a core selection of services compared with other hospitality experiences," said Brian Quinn, Sonesta chief development officer. "With tremendous demand in the select-service category, we are confident that Sonesta Essential will become a leading brand in an exciting, timely and relevant segment." The first two Sonesta Essential hotels will be a franchise in Vacaville, California, which is set to open in late spring 2023, and a managed property in Chattanooga, Tennessee, which will be converted from a Sonesta Select in the fall of 2023.