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STR IS LAUNCHING a new phase, STR Benchmarking, a market share product for the global hotel industry, according to STR's parent company, real estate marketplaces, information and analytics provider CoStar Group. The new software platform will offer property-level data and analytics for hotel owners and operators with functionality built on the STAR Report. Acquired by CoStar in 2019, STR draws its benchmarking data from a sample of 77,000 participating properties with 10 million rooms around the world. STR Benchmarking provides new functions, including user and competitive set self-management as well as high-frequency updates to data. Future product enhancements, which are expected to begin rolling out later this year, include portfolio-level benchmarking, monthly P&L, average-length-of-stay data, and forward-looking occupancy.

We live in an era of global digitalization, in which technology has penetrаted all areas of our lives. That is why protecting your privacy is not just a crucial task but a top priority. One of the main elements of security is screen privacy protection. In particular, from visual hacking. The growing number of devices we use every day also gives rise to new methods of protection. For this reason, you should always be aware of display privacy strategies and how to apply them to resist hacker attacks on your private data. Privacy Screen Protectors Screen protector privacy is not only about protecting against external views but also against visual data hacking. Various software solutions can be used for this purpose. For example, those that provide encryption of the display content. Or additional security measures, such as using passwords or fingerprints to access sensitive data. A privacy screen protector is one of the first levels of protection for your display from unwanted eyes. Such screens provide a limited viewing angle. This allows you to use your device without fear that others can see your data. To minimize the risk of damage to your display, you should choose a screen protector made of high-quality material. This is the kind of display protector that will provide high-quality light filtration to avoid information leakage even when viewing the display directly.

IDEAS, A SAS company specializing in hospitality revenue management software, recently integrated nearly 2,000 properties with the Oracle Hospitality Integration Platform. This connects their RMS solutions, including IDeaS G3 RMS, with Oracle's OPERA Cloud platform, accessible via OHIP and the Oracle Cloud Marketplace, the companies said in a joint statement. "The hospitality industry has long craved faster data exchanges and more capabilities to handle ever-increasing data volumes, and OHIP delivers precisely that," said Klaus Kohlmayr, IDeaS' chief evangelist and development officer. "By accelerating data exchange and efficiently transmitting the staggering 12 billion pricing decisions IDeaS processes daily, OHIP empowers us to innovate faster as partners with Oracle. This goes beyond pricing and forecasting. It unlocks the true potential of data-driven revenue management, allowing hoteliers to make smarter decisions and achieve optimal results." The two companies share nearly 10,000 clients, the statement said. IDeaS is connecting 50 to 100 hotels per week, allowing for faster implementation of future capabilities and additional solutions.

FIRST HOSPITALITY, A Chicago hotel management and development company, recently launched First Analytics, a suite of analytics and reporting tools. The platform helps hospitality leaders make data-driven decisions that drive revenue growth, optimize financial performance, improve guest satisfaction and increase employee engagement, First Hospitality said in a statement. "First Analytics has been at the core of our company's foundation. In this next phase, we are providing owners with real-time analytics through a customized dashboard for on-demand access to achieve their objectives," said David Duncan, First Hospitality's president and CEO. "We have created a solution that strengthens alignment, enables data-driven decisions, and helps us outperform competitors."

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STR HAS UNVEILED the forward-looking component of its product "Forward STAR" in 104 new markets/submarkets across the U.S. and Canada. Forward STAR, which is presently live in 450 areas around the globe, allows hotel property and portfolio users to benchmark the next 365 days of occupancy on the books against the competition and market. "This launch represents our largest Forward STAR expansion to date and adds significant value to our overall benchmarking offering," said Amanda Hite, STR's president. "Adding to the historical data that drives so many operational decisions around the industry, this directly sourced forward data provides intel into where hotels can gain available business, adjust their approach to pricing, and implement actions around market events. When combining historical metrics, profitability data and these forward bookings insights, industry stakeholders are positioned to analyze performance from every angle." According to the statement, Forward STAR was launched in 17 of the country's 25 largest hotel markets, including Las Vegas, New York City, Los Angeles, Washington, D.C., Boston and Phoenix. More granular submarkets were added with the addition of central business districts in markets such as Austin, Chicago, Nashville and New Orleans as well as airport submarkets in areas such as Miami, San Francisco and Bradenton, Florida.

KNOWLAND, A HOSPITALITY data-as-a-service provider, recently integrated a sub-market filter into its search and dashboard functions, adding to its market snapshot and new-to-market capabilities. This new feature enables precise filtering down to the sub-market level within larger markets, identifying localized opportunities, Knowland said in a statement. "To stay agile in this competitive industry, hotel sellers must be savvy about community activity," said Jeff Bzdawka, Knowland's CEO. "With this localized market view, they see opportunities in their immediate area rather than sifting through broad datasets. We continue to innovate our platform with new features and functionalities to help sales teams excel in account-based selling and automate the sales process for better outcomes." Hotel sales teams rely on detailed data analytics for sourcing new business, Knowland said. The sub-market filter provides accessible metrics on top neighborhoods, aiding teams in adopting an account-based selling approach.

HYATT HOTELS CORP. recently selected the Oracle OPERA Cloud hospitality platform as the property management system for its global portfolio of more than 1,000 hotels and all-inclusive properties. The new PMS is expected to streamline operations, standardize data management and enhance guest experiences by enabling personalized service through a deeper understanding of guest preferences across stays. With OPERA Cloud's mobile capability, Hyatt employees can assist guests from anywhere, anytime, the companies said in a statement. "As one of the world's top hospitality companies, Hyatt is committed to caring for people so they can be their best," said Cameron Hammond, Hyatt's senior vice president of global field technology services. "In today's evolving environment, technology plays a critical role in empowering our colleagues to continue delivering unforgettable experiences to our guests. By moving to OPERA Cloud and extending our long-standing collaboration with Oracle, we will provide our operators and colleagues with a modern, secure platform to deliver better data insights and elevate their roles with greater ease and efficiency."

PEOPLE ARE SHOWING a desire to get back to travel, but within certain limits, according to a Reuters Events Travel webinar. The webinar featured information on the current state of the industry from IHG Hotels & Resorts, Visit California and digital consultancy Appnovation. Whether planning, booking or experiencing a vacation, today's travelers are more cautious than ever and are taking more time to research plans and are using digital tools for it, according to the webinar titled "Destination Experience: Driven by Data, Inspired by Travelers." As many as 41 percent of respondents to a survey from Appnovation cited a readiness to travel out of state or province, while only 19 percent were ready for international trips. Almost half of Americans, 49 percent, are likely to travel out of state and 24 percent are likely to travel internationally. "With data, brands are much better equipped to understand these shifts, and use their marketing tools more effectively. In short, you can't innovate properly until you innovate on your internal processes," said Anton Morrison, vice president of user experience and design, Appnovation.

THE HOTEL PROPERTY types most associated with business travel, upper upscale hotels, are well represented in the U.S. hotel construction pipeline. The volume of projects in the segment points to confidence in the future of business travel, according to STR. "Upper upscale saw the slowest recovery, but a steady climb in performance and the business travel indicators have supported developer confidence in the segment," said Isaac Collazo, STR's vice president for analytics. "The more than 23,000 upper upscale rooms in construction right now represent 3.4 percent of the segment's existing supply. That is well above the long-term growth average, up 2 percent in the U.S." According to STR, a total 154,284 rooms were under construction in March, down 0.5 percent compared to the same period last year. As many as 239,995 rooms are in the final planning state, an increase of 34.6 percent over last year. STR pipeline data showed that 232,517 rooms are under planning, a decline of 21.6 percent compared to March 2022. After three consecutive month-over-month increases, the overall number of U.S. rooms in construction fell slightly in March, which aligns with patterns in previous years. Among the chain scale segments, luxury shows the highest number of rooms as a percentage of existing supply. Luxury segment reports the highest increase in hotel construction in March, up 5.2 percent containing 7,136 rooms, followed by upscale, up 4.1 percent with 36,089 rooms and upper midscale, increased 3.7 percent containing 43,470 rooms.

OCCUPANCY FOR U.S. hotels is now expected to finish the year a little down from the previous forecast by STR and Tourism Economics. However, projections for ADR and RevPAR recovery remain on track in the data firms' final forecast of the year. RevPAR is still expected to fully recover this year on a nominal basis, but not until 2025 when adjusted for inflation, according to the new forecast. The updated forecast lowered occupancy by less than a percentage point for 2022, standing now at 62.7 percent compared to the previously forecasted 63 percent released in August. "As expected, group business travel has been much more aligned with pre-pandemic patterns, specifically in October when group demand hit a pandemic-era high," said Amanda Hite, STR president. "Leisure travel has maintained its strength since our previous forecast update, and we expect these strong demand trends in both group and leisure to continue through the fourth quarter. Bottom-line performance has also persisted, with our most recent data showing strong profit margins due to lower employment levels and reduced services. The challenges around labor continue to be a concern, as high levels of hospitality unemployment and more spending on contract labor are pushing labor costs on a per-available-room basis above 2019 levels. We continue to take inflation and the likely recession into consideration, but the hotel industry has continued to show resilience through these tougher times, thus the steadiness of our updated forecast."