Pricing of products and services in travel and accommodation industry is one of the factors that determine how well or bad a business is doing. Customers are concerned about what they pay for a product or service and any slight difference can lead to loss or gain of customers.
You can only be able to implement rate parity if you constantly monitor your prices on different channels and then take the right actions. Tracking all the distribution channels is important because it helps you come up with a price that is right for your target market.
Today, due to aggressiveness in the business world there is no information which should be overlooked. This applies to all businesses which have eCommerce domains. Clients will simply buy from sites that offer the most competitive rates on a regular basis. However, online businesses must ensure that their brands are not only valuable, but also ...