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HILTON WORDLWIDE HOLDINGS aims to double its 350 lifestyle hotels by 2028, planning to add 350 more within four years, including 100 this year. Also, the company appointed Kevin Osterhaus as president of global lifestyle brands to oversee the growth, design, and development of Canopy by Hilton, Curio Collection by Hilton, Graduate by Hilton, Motto by Hilton, Tapestry Collection by Hilton and Tempo by Hilton. The growth will be supported by the addition of the Graduate and NoMad brands, Hilton said in a statement. The company added more than 50 new lifestyle hotels and approved another 100 in 2023. Additionally, this year will mark the debut of Hilton's 400th property in this category. "As we celebrate the 10th anniversary of Hilton's entry into the lifestyle segment, we look ahead to even more rapid growth with a powerhouse lineup of brands that will meet the needs of developers and guests alike in some of the world's most desirable locations," said Kevin Jacobs, Hilton's chief financial officer and president, global development. "The recent addition of the Graduate and NoMad brands to our lifestyle and luxury lifestyle portfolio will accelerate our growth as we look for more opportunities to deliver the exceptional experiences guests want in the world's top hotel destinations."

HILTON RECENTLY DONATED nearly $500,000 to support local relief efforts in response to the wildfires that consumed more than 2,500 acres of land and took the lives of over 100 residents in Maui, Hawaii. The new donation supplements the $325,000 previously pledged by Hilton, the Hilton Global Foundation and members of the broader Hilton community since early August, the company said in a statement. At a recent gathering in Las Vegas, more than 9,000 Hilton hotel sales and operational leaders from Focused Service and All Suites brands across the Americas raised nearly $175,000 for Maui relief efforts, Hilton said. The donations will benefit the Hawaii Community Foundation's Maui Strong Fund and United Way Maui. The company has been operational in Hawaii for more than 60 years, the statement added. "Hilton stands in solidarity with the people of Maui and the Hawaiian community," said Katherine Lugar, executive vice president of corporate affairs at Hilton. "Lahaina holds a special place in our hearts, and we're dedicated to aiding our team members and relief efforts in every possible manner. The collective efforts of our team members, hotel owners, community partners, and guests have been truly inspiring. Our thoughts remain with those in Maui."

HILTON IS ONE of the largest hotel companies in the world, known usually as parent company to higher end brands, such as Hilton Garden Inn and Canopy by Hilton. Now, the company is moving into the "premium economy" segment with its new brand, Spark. Spark will include several features meant to appeal to owners, according to Hilton, primarily by providing the company's reservation network, business model and commercial engines. It also includes supply chain management, a cost-effective pricing model and automated customer offerings such as digital check-in and Digital Key. "Spark by Hilton was developed in close collaboration with our developer community, and we are thrilled by the positive feedback and excitement we have received to date," said Alissa Klees, brand leader, Spark by Hilton. "In fact, we already have more than 100 deals in various stages of development across the U.S., with the first properties anticipated to open this year." Each hotel will feature colorful exterior walls and artwork. The public space will feature multi-functional seating, such as communal tables and rocking chairs, for guests to eat breakfast, socialize or work throughout the day. Guest rooms will have practical amenities, including an open closet, in-room refrigerator, multi-purpose work surface and bathroom. To ensure a consistent, quality guest experience, each hotel will be required to complete a full renovation, encompassing all guest-facing areas of the hotel, prior to joining Spark by Hilton. The new brand will fill a certain niche, said Matt Schuyler, Hilton's chief brand officer.

HILTON AND HILTON Global Foundation recently introduced Hilton Cares. The program providing $500,000 in scholarships and financial aid for employees and community members interested in pursuing careers in hospitality. Applications for the program open in early 2024, Hilton said in a statement. Hilton also was named the World's Best Workplace by Fortune magazine and Great Place to Work's latest rankings. The company also was named the Best Workplace for Women in the U.S. and maintained its No. 1 Best Workplace status in various countries in 2023, including Argentina, Austria, China, Dominican Republic, France, India, Italy, Peru, Portugal, Switzerland and Uruguay. "At Hilton, we are building a fully human experience at work, where our team members feel like they are seen, they are welcome, and they are part of something greater than themselves," said Laura Fuentes, Hilton's chief human resources officer. "This recognition reinforces what employees are looking for - a workplace culture that helps them reach their full potential."

HILTON HAS LAUNCHED a new extended-stay brand, Project H3, designed to meet the needs of the rapidly expanding $300 billion workforce travel market, looking for apartment-style accommodations for 20 nights or more. Launching in the U.S. as Hilton navigates the final stages of the trademark process, this lower midscale, extended-stay brand is the newest addition to Hilton's portfolio, the company said in a statement. Hilton is engaged in more than 100 active development conversations with many owners expressing interest in multiple locations. According to the statement, the product provides a foundation for the long stay, allowing guests to make the most out of every day, and delivers an exciting investment option for developers looking to diversify their portfolio under the Hilton name. "Project H3 is perfectly positioned to serve the unique needs of the long-stay traveler, thanks to its innovative design, strong value proposition for our owners and of course, the hospitality our team members offer every day," said Chris Nassetta, Hilton president and CEO. "We aim to serve any guest, anywhere in the world, for any travel need they may have, and this new brand represents a greater opportunity for us to grow our portfolio while providing the reliable and friendly service our customers expect from Hilton." Hilton's in-house research shows long-stay travelers, including traveling nurses, military personnel, and those experiencing workforce relocations, place quality time and comfort above all else. In addition, those looking for a long stay will book an average of 20 or more nights and desire a reliable home base that allows them to maintain their routines while delivering simplicity, consistency and convenience.

SAI LLC, LED by president Rajesh "Raj" Bhagia, recently won the 2023 Hilton Americas Development Award for New Build - Tru by Hilton in Brooklyn, New York. The 101-room Tru by Hilton Brooklyn, which opened in March, marked the brand's debut in New York city. The Hilton Development team selected 52 winners based on criteria such as quality of hotels developed and in operation, commitment to quality of projects, impact on local community and early adoption of newer brands, Hilton said in a statement. Along with the Development Awards by Brand, categories included Lifetime Achievement Award, New Developer of the Year, Conversion Developer of the Year, Multi-Brand Developer of the Year, Multi-Brand Deal of the Year and Developer of the Year by Category. "We are thrilled to celebrate our owner and development partners who are the recipients of the 2023 Americas Development Award," said Danny Hughes, Hilton's president for the Americas. "Over the last year, we've seen travel continue to grow across the Americas, creating even more opportunities for our partners to welcome guests to their hotels in exciting destinations across every corner of the region. From our legacy properties to our new developments, we are excited to see this continued growth and add even more exceptional hotels to our portfolio."

Zubin Saxena is the new senior vice president and country head for Hilton India. Saxena joins Hilton from Radisson Hotel Group, where he worked for more than eight years, most recently as the managing director/area senior vice president for South Asia. He is scheduled to assume his new responsibilities in January, Hilton said in a statement. Saxena has a 24-year career in hospitality, including a 4-year tenure at IHG as director of development for South Asia, Hilton said. He held senior advisory positions at Jones Lang LaSalle Hotels in India and HVS in New York. In his new role, he will oversee Hilton's 25 operational hotels in India and lead the company's expansion in South Asia with 20 properties in the development pipeline. He takes over the position from Navjit Ahluwalia, who leaves Hilton after six years.

PEACHTREE HOTEL GROUP added seven hotels to its portfolio this week for $135 million. Three of the hotels also are part of Peachtree's third investment partnerships with San Mateo, California-based Verakin Capital led by partners Rupesh and Bimal Patel and Hiten Suraj. The new acquisitions include 829 rooms and are in five different states, according to Peachtree and its management division Peachtree Hospitality Management, which will operate all seven hotels. The new hotels are: The dual-brand Hilton Garden Inn Phoenix Tempe, University Research Park, 120 rooms, and Home2 Suites by Hilton Phoenix Tempe, University Research Park, 108 rooms, in Tempe, Arizona, which were built in 2017. Aloft Hillsboro-Beaverton in Hillsboro, Oregon, 137 rooms, built in 2017. Hilton Garden Inn Casper, 121 rooms in Casper, Wyoming, built in 2008. Home2 Suites by Hilton Eugene Downtown University Area, in Eugene, Oregon, 120 rooms, built in 2016. Home2 Suites by Hilton Pittsburgh/McCandless in Pittsburgh, Pennsylvania, 119 rooms, built in 2013. Hilton Garden Inn West Lafayette Wabash Landing in West Lafayette, Indiana, 104 rooms, built in 2003.

PEACHTREE GROUP IS the 2023 Developer of the Year in the Focused Service category by Hilton Americas Development Awards. The yearly awards recognize the achievements of owners, development partners, and hotel teams across different categories in the Americas, Peachtree said in a statement. "We are immensely honored to have been named developer of the year by Hilton, a distinction that underscores our desire to build outstanding hotels," said Mitul Patel, Peachtree Group's principal. "This recognition highlights our unwavering commitment to creating exceptional hotels and further strengthens our partnership with Hilton. This award is a testament to our strategic approach to hotel development, which combines identifying great locations, assembling a top-tier team and maintaining a steadfast focus on quality." Peachtree Group won the Multi-Brand Developer of the Year award from Hilton in 2022, the statement added.

Jobs Abroad, Work Abroad, International Jobs Online - Hilton Worldwide Holdings, Inc. was formerly known as Hilton Hotels Corporation is an American multinational hospitality company. It franchises and manages hotels. The company was founded by Conrad Hilton in 1919 and now the corporation is now led by Christopher J. Nassetta. Hilton Worldwide Holdings, Inc. is headquartered in Tysons Corner, Virginia.

A new Hilton Garden Inn is now open in the SilverLake Crossings project in Grapevine, Texas. It is owned by NewcrestImage led by Mehul Patel, chairman and CEO and is the company's third tri-branded hotel. The 152-room hotel is adjacent to one of the company's dual-brand properties that includes a 181-room Courtyard by Marriott and a 120-suite TowneSuites by Marriott that opened in December 2013. The Hilton Garden Inn is two miles from Dallas-Fort Worth International Airport. SilverLake Crossings is a 52-acre multi-use community and the entire "hotel campus" offers 453 rooms, two lobby bars, multiple dining options, and more than 20,000 square feet of meeting space at the nearby SilverLake 2200 Conference Center.

HILTON RECENTLY INTRODUCED a new North American prototype and refreshed global brand identity for its Hampton Inn and Hampton Inn & Suites brands. The prototype is scheduled for its inaugural hotel opening in early 2025, Hilton said in a statement. "With a legacy of leadership and performance spanning four decades, Hampton by Hilton continues to stand as a beacon of humanity, connecting people from around the globe and delivering a reliable and friendly stay in each one of our hotels," said Shruti Gandhi Buckley, Hampton by Hilton's senior vice president and brand leader. "As we unveil our new North American prototype and refreshed visual identity, we embark on an exciting new chapter for Hampton. This is a celebration of our core values and signifies a renewed commitment to our owners, guests and team members." The prototype is designed to adapt to various market conditions and site restrictions while improving the guest experience, the statement said. Informed by guest and owner insights, as well as design trends, these updates aim to enhance guest functionality and comfort while optimizing costs for owners in terms of building, operating, and renovating.

HILTON WORLDWIDE HOLDINGS posted a net income of $268 million in the first quarter of 2024. System-wide comparable RevPAR rose by 2 percent on a currency neutral basis, compared to the first quarter of 2023. The company's fee-based business model and development efforts contributed to its performance, with steady momentum in signings, starts and openings, indicating a healthy pipeline. The company said it can continue building momentum in the near future, based on the growth trajectory observed thus far. "We are pleased to report a strong first quarter with bottom-line results meaningfully exceeding our expectations, further demonstrating the power of our resilient, fee-based business model and strong development story," said Christopher Nassetta, Hilton's president and CEO. "During the first quarter, system-wide RevPAR increased 2 percent as renovations, inclement weather and unfavorable holiday shifts weighed on performance more than anticipated."

Home2 Suites by Hilton is now open in Chattanooga/East Ridge, Tennessee. The 101-room, four-story hotel is owned by Vision Hospitality Group, led by President and CEO Mitch Patel. This is Vision Hospitality's second hotel opening this year. Construction of the hotel began in February 2023 and was completed in just over a year in collaboration with Wolftever Development, Vision Hospitality said in a statement. The hotel is located next to the company's Hampton Inn in a mixed-use area of East Ridge. "We are proud to continue our partnership with Hilton and broaden our presence in the East Ridge area by launching this Home2 Suites by Hilton," said Patel. "East Ridge continues to see significant growth with new developments, which creates a demand for quality accommodations. We are pleased to meet this need."

The Tru by Hilton Mooresville in Mooresville, North Carolina, is now open. It is managed by Maya Hotels led by co-founders J.D. Deva and Baldev Thakor. The 120-room hotel is in the Langtree Lake Norman mixed-use development in Mooresville. It is near to Lake Norman and Langtree Plantation. Amenities include mobile check-in and a fitness center. The hotel is pet friendly. The Tru by Hilton Mooresville marks Maya Hotels' fourth hotel investment in Mooresville in the last 25 years, with a fifth hotel set for completion in the third quarter of this year.

HILTON HOTELS & RESORTS retained its title as the world's most valuable hotel brand for the ninth consecutive year, while Hyatt Hotels Corp. secured the second spot again, according to the latest data from Brand Finance. Meanwhile, India's Taj Hotels is the world's second-fastest-growing brand, primarily due to revenue growth and improved brand strength. Hilton's brand value is estimated at $11.6 billion in the Brand Finance Global 500 2024 ranking. Hyatt holds a value of $6 billion, and Taj increased its brand value by 45 percent to $545 million, Brand Finance said in a statement. "Many top hotel brands have struggled to grow their brand value as robustly as in the years leading up to 2020, and the Brand Finance Hotels 2024 ranking shows that these challenges are ongoing as the industry recovers," said Henry Farr, Brand Finance's associate director. "Despite an uptick in travel and hotel demand, the actual growth hasn't matched expectations, resulting in slight declines or minimal brand value growth for the world's leading hotel brands."

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Home2 Suites by Hilton Cookeville in Cookeville, Tennessee, is now open. It is owned by NHK Hotels LLC and operated by Image Hotel Management, both led by Neil Patel as CEO. "On Aug. 14, 1986, Neil Patel, CEO and founder of Image Hotel Management, opened his first hotel, Executive Inn, in Cookeville," said Karen Patel, managing partner of Image Hotel Management. "Thirty-seven years later, we are delighted to open our Home2 Suites here and continue our partnership with Hilton Hotels." The 102-room hotel is near Tennessee Tech University, Cookeville Regional Medical Center, Cummins Falls, Burgess Falls, and Fall Creek Falls state parks, Image said in a statement. Hotel amenities include full kitchens, an indoor saline pool and a fitness center. The property includes a "backyard" with outdoor seating, a seasonal fire pit, pet pit stop, putting green, and yard games. The Cumberland Room offers 1,500 square feet of conference space with a spacious pre-function area and catering kitchen.