12:45 What Real Learning Looks Like. I think what Stephen Fry said about learning and the real way to learn things is completely true. I think that you can learn a lot more from going out and experiencing something, or even hearing another person's experience of it than simply reading it in a book. As informational as books can be, nothing is ever the same as when you read it or actually do it. The best way to learn is to surround yourself with people who have personally experienced things, who can give you advice on topics that you can only gain from first hand experience. I think a lot of what we learn in books is ideally helpful, but in the real world is irrelevant