Humor a boost to memory, study shows - Valparaiso University - 1 views
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That advertisement can still be recalled clearly by many people even though it aired all the way back in 2000,
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nicholas zachmeier on 10 Sep 12its crazy how people can remember commercials from 12 years ago but have trouble remembering what they had for dinner two days ago
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In all cases, the humorous posters were more easily recalled than the inspirational posters
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“In the real world there are other factors affecting memory that can’t be controlled,” he said. “Ads that are too funny are often remembered more for being funny than for promoting a particular product.”