What Did Twitter Turn Us Into? - The Atlantic - 0 views
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The bedlam of Twitter, fused with the brevity of its form, offers an interpretation of the virtual town square as a bustling, modernist city.
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It’s easy to get stuck in a feedback loop: That which appears on Twitter is current (if not always true), and what’s current is meaningful, and what’s meaningful demands contending with. And so, matters that matter little or not at all gain traction by virtue of the fact that they found enough initial friction to start moving.
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the very existence of tweets about an event can make that event seem newsworthy—by virtue of having garnered tweets. This supposed newsworthiness can then result in literal news stories, written by journalists and based on inspiration or sourcing from tweets themselves, or it can entail the further spread of a tweet’s message by on-platform engagement, such as likes and quote tweets. Either way, the nature of Twitter is to assert the importance of tweets.
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Tweets appear more meaningful when amplified, and when amplified they inspire more tweets in the same vein. A thing becomes “tweetworthy” when it spreads but then also justifies its value both on and beyond Twitter by virtue of having spread. This is the “famous for being famous” effect
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This propensity is not unique to Twitter—all social media possesses it. But the frequency and quantity of posts on Twitter, along with their brevity, their focus on text, and their tendency to be vectors of news, official or not, make Twitter a particularly effective amplification house of mirrors
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At least in theory. In practice, Twitter is more like an asylum, inmates screaming at everyone and no one in particular, histrionics displacing reason, posters posting at all costs because posting is all that is possible
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Twitter shapes an epistemology for users under its thrall. What can be known, and how, becomes infected by what has, or can, be tweeted.
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Producers of supposedly actual news see the world through tweet-colored glasses, by transforming tweets’ hypothetical status as news into published news—which produces more tweeting in turn.
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For them, and others on this website, it has become an awful habit. Habits feel normal and even justified because they are familiar, not because they are righteous.
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Twitter convinced us that it mattered, that it was the world’s news service, or a vector for hashtag activism, or a host for communities without voices, or a mouthpiece for the little gal or guy. It is those things, sometimes, for some of its users. But first, and mostly, it is a habit.
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We never really tweeted to say something. We tweeted because Twitter offered a format for having something to say, over and over again. Just as the purpose of terrorism is terror, so the purpose of Twitter is tweeting.