Elon Musk Hates Ads. Twitter Needs Them. That May Be a Problem. - The New York Times - 0 views
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Since he started pursuing his $44 billion purchase of Twitter — and for years before that — the world’s richest man has made clear that advertising is not a priority.
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Ads account for roughly 90 percent of Twitter’s revenue.
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They have cited a litany of complaints, including that the company cannot target ads nearly as well as competitors like Facebook, Google and Amazon.
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