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If you have nothing to hide and you trust your government, what can you possibly have to fear? Except that one can just as readily ask: If you have nothing to hide, what do you really have, aside from the panoptic attention of a state, which itself keeps secrets?

Is individual privacy and state privacy the same thing?

In the short term, the span of a lifetime, many of us would argue for privacy, and therefore against transparency.

But history, the long term, is transparency; it is the absence of secrets.

The past, our own past, which our descendants will see us as having emerged from, will not be the past from which we now see ourselves emerging, but a reinterpretation of it, based on subsequently available information, greater transparency and fewer secrets.

our species is the poorer for every secret faithfully kept. Any permanently unbreakable encryption seems counter to that.

So perhaps that desire is as much a part of us, as a species, as our need to build these memory palaces.

Still, there are psychic effects that come from having this information. I have never seen them so perfectly expressed as by Daniel Ellsberg in a speech he supposedly gave to Henry Kissinger in 1968 as Kissinger was entering the government.

you will forget there ever was a time when you didn’t have it, and you’ll be aware only of the fact that you have it now and most others don’t

it’s often inaccurate

The result has been a hidden revolution in how information is produced, circulated and acted upon

The world’s liberal democracies now confront a tragedy of the “un-commons.” Information spaces that people assume to be public are strictly ruled by private commercial interests for maximum profit.

The internet as a self-regulating market has been revealed as a failed experiment. Surveillance capitalism leaves a trail of social wreckage in its wake: the wholesale destruction of privacy, the intensification of social inequality, the poisoning of social discourse with defactualized information, the demolition of social norms and the weakening of democratic institutions.

These social harms are not random. They are tightly coupled effects of evolving economic operations. Each harm paves the way for the next and is dependent on what went before.

There is no way to escape the machine systems that surveil u

All roads to economic and social participation now lead through surveillance capitalism’s profit-maximizing institutional terrain, a condition that has intensified during nearly two years of global plague.

Will Facebook’s digital violence finally trigger our commitment to take back the “un-commons”?

Will we confront the fundamental but long ignored questions of an information civilization: How should we organize and govern the information and communication spaces of the digital century in ways that sustain and advance democratic values and principles?

Mark Zuckerberg’s start-up did not invent surveillance capitalism. Google did that. In 2000, when only 25 percent of the world’s information was stored digitally, Google was a tiny start-up with a great search product but little revenue.

By 2001, in the teeth of the dot-com bust, Google’s leaders found their breakthrough in a series of inventions that would transform advertising. Their team learned how to combine massive data flows of personal information with advanced computational analyses to predict where an ad should be placed for maximum “click through.”

Google’s scientists learned how to extract predictive metadata from this “data exhaust” and use it to analyze likely patterns of future behavior.

Prediction was the first imperative that determined the second imperative: extraction.

Lucrative predictions required flows of human data at unimaginable scale. Users did not suspect that their data was secretly hunted and captured from every corner of the internet and, later, from apps, smartphones, devices, cameras and sensors

User ignorance was understood as crucial to success. Each new product was a means to more “engagement,” a euphemism used to conceal illicit extraction operations.

When asked “What is Google?” the co-founder Larry Page laid it out in 2001,

“Storage is cheap. Cameras are cheap. People will generate enormous amounts of data,” Mr. Page said. “Everything you’ve ever heard or seen or experienced will become searchable. Your whole life will be searchable.”

Instead of selling search to users, Google survived by turning its search engine into a sophisticated surveillance medium for seizing human data

Company executives worked to keep these economic operations secret, hidden from users, lawmakers, and competitors. Mr. Page opposed anything that might “stir the privacy pot and endanger our ability to gather data,” Mr. Edwards wrote.

As recently as 2017, Eric Schmidt, the executive chairman of Google’s parent company, Alphabet, acknowledged the role of Google’s algorithmic ranking operations in spreading corrupt information. “There is a line that we can’t really get across,” he said. “It is very difficult for us to understand truth.” A company with a mission to organize and make accessible all the world’s information using the most sophisticated machine systems cannot discern corrupt information.

This is the economic context in which disinformation wins

In March 2008, Mr. Zuckerberg hired Google’s head of global online advertising, Sheryl Sandberg, as his second in command. Ms. Sandberg had joined Google in 2001 and was a key player in the surveillance capitalism revolution. She led the build-out of Google’s advertising engine, AdWords, and its AdSense program, which together accounted for most of the company’s $16.6 billion in revenue in 2007.

A Google multimillionaire by the time she met Mr. Zuckerberg, Ms. Sandberg had a canny appreciation of Facebook’s immense opportunities for extraction of rich predictive data. “We have better information than anyone else. We know gender, age, location, and it’s real data as opposed to the stuff other people infer,” Ms. Sandberg explained

The company had “better data” and “real data” because it had a front-row seat to what Mr. Page had called “your whole life.”

Facebook paved the way for surveillance economics with new privacy policies in late 2009. The Electronic Frontier Foundation warned that new “Everyone” settings eliminated options to restrict the visibility of personal data, instead treating it as publicly available information.

Mr. Zuckerberg “just went for it” because there were no laws to stop him from joining Google in the wholesale destruction of privacy. If lawmakers wanted to sanction him as a ruthless profit-maximizer willing to use his social network against society, then 2009 to 2010 would have been a good opportunity.

Facebook was the first follower, but not the last. Google, Facebook, Amazon, Microsoft and Apple are private surveillance empires, each with distinct business models.

In 2021 these five U.S. tech giants represent five of the six largest publicly traded companies by market capitalization in the world.

As we move into the third decade of the 21st century, surveillance capitalism is the dominant economic institution of our time. In the absence of countervailing law, this system successfully mediates nearly every aspect of human engagement with digital information

Today all apps and software, no matter how benign they appear, are designed to maximize data collection.

Historically, great concentrations of corporate power were associated with economic harms. But when human data are the raw material and predictions of human behavior are the product, then the harms are social rather than economic

The difficulty is that these novel harms are typically understood as separate, even unrelated, problems, which makes them impossible to solve. Instead, each new stage of harm creates the conditions for the next stage.

Fifty years ago the conservative economist Milton Friedman exhorted American executives, “There is one and only one social responsibility of business — to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game.” Even this radical doctrine did not reckon with the possibility of no rules.

With privacy out of the way, ill-gotten human data are concentrated within private corporations, where they are claimed as corporate assets to be deployed at will.

The sheer size of this knowledge gap is conveyed in a leaked 2018 Facebook document, which described its artificial intelligence hub, ingesting trillions of behavioral data points every day and producing six million behavioral predictions each second.

Next, these human data are weaponized as targeting algorithms, engineered to maximize extraction and aimed back at their unsuspecting human sources to increase engagement

Targeting mechanisms change real life, sometimes with grave consequences. For example, the Facebook Files depict Mr. Zuckerberg using his algorithms to reinforce or disrupt the behavior of billions of people. Anger is rewarded or ignored. News stories become more trustworthy or unhinged. Publishers prosper or wither. Political discourse turns uglier or more moderate. People live or die.

Occasionally the fog clears to reveal the ultimate harm: the growing power of tech giants willing to use their control over critical information infrastructure to compete with democratically elected lawmakers for societal dominance.

when it comes to the triumph of surveillance capitalism’s revolution, it is the lawmakers of every liberal democracy, especially in the United States, who bear the greatest burden of responsibility. They allowed private capital to rule our information spaces during two decades of spectacular growth, with no laws to stop it.

All of it begins with extraction. An economic order founded on the secret massive-scale extraction of human data assumes the destruction of privacy as a nonnegotiable condition of its business operations.

We can’t fix all our problems at once, but we won’t fix any of them, ever, unless we reclaim the sanctity of information integrity and trustworthy communications

The abdication of our information and communication spaces to surveillance capitalism has become the meta-crisis of every republic, because it obstructs solutions to all other crises.

Neither Google, nor Facebook, nor any other corporate actor in this new economic order set out to destroy society, any more than the fossil fuel industry set out to destroy the earth.

like global warming, the tech giants and their fellow travelers have been willing to treat their destructive effects on people and society as collateral damage — the unfortunate but unavoidable byproduct of perfectly legal economic operations that have produced some of the wealthiest and most powerful corporations in the history of capitalism.

Where does that leave us?

Democracy is the only countervailing institutional order with the legitimate authority and power to change our course. If the ideal of human self-governance is to survive the digital century, then all solutions point to one solution: a democratic counterrevolution.

instead of the usual laundry lists of remedies, lawmakers need to proceed with a clear grasp of the adversary: a single hierarchy of economic causes and their social harms.

We can’t rid ourselves of later-stage social harms unless we outlaw their foundational economic causes

This means we move beyond the current focus on downstream issues such as content moderation and policing illegal content. Such “remedies” only treat the symptoms without challenging the illegitimacy of the human data extraction that funds private control over society’s information spaces

Similarly, structural solutions like “breaking up” the tech giants may be valuable in some cases, but they will not affect the underlying economic operations of surveillance capitalism.

Instead, discussions about regulating big tech should focus on the bedrock of surveillance economics: the secret extraction of human data from realms of life once called “private.

No secret extraction means no illegitimate concentrations of knowledge about people. No concentrations of knowledge means no targeting algorithms. No targeting means that corporations can no longer control and curate information flows and social speech or shape human behavior to favor their interests

the sober truth is that we need lawmakers ready to engage in a once-a-century exploration of far more basic questions:

How should we structure and govern information, connection and communication in a democratic digital century?

What new charters of rights, legislative frameworks and institutions are required to ensure that data collection and use serve the genuine needs of individuals and society?

What measures will protect citizens from unaccountable power over information, whether it is wielded by private companies or governments?

The corporation that is Facebook may change its name or its leaders, but it will not voluntarily change its economics.

You can trace the Great Breach to Justice Kennedy’s words in the 2010 Citizens United case, which gave wealthy, secret donors unlimited power to manipulate American elections. The decision legalized large-scale bribery — O.K., influence buying — and ensured that we would never know exactly who was purchasing certain politicians.

Kennedy famously predicted the opposite. He wrote that “independent expenditures, including those made by corporations, do not give rise to corruption or the appearance of corruption.” That’s the money quote — one of the great wish-projections in court history. But Kennedy also envisioned a new day, whereby there would be real-time disclosure of the big financial forces he unleashed across the land.In his make-believe, post-Citizens United world, voters “can see whether elected officials are ‘in the pocket’ of so-called moneyed interests.”

just the opposite has happened. The big money headed for the shadows. As my colleague Nicholas Confessore documented earlier this month, more than half the ads aired by outside groups during this campaign have come from secret donors. Oligarchs hiding behind front groups — Citizens for Fluffy Pillows — are pulling the levers of the 2014 campaign, and overwhelmingly aiding Republicans.

you can’t argue with the corrosive and dispiriting effect, on the rest of us, of campaigns controlled by the rich, the secret, the few.

This year, the Koch brothers and their extensions — just to name one lonely voice in the public realm — have operations in at least 35 states, and will spend somewhere north of $120 million to ensure a Congress that will do their bidding. Spending by outside groups has gone to $1 billion in 2012 from $52 million in 2000.

At the same time that this court has handed over elections to people who already have enormous power, they’ve given approval to efforts to keep the powerless from voting. In Texas, Republicans have passed a selective voter ID bill that could keep upward of 600,000 citizens — students, Native Americans in federally recognized tribes, the elderly — from having a say in this election.

What’s the big deal? Well, you can vote in Texas with a concealed handgun ID, but not one from a four-year college. The new voter suppression measure, allowed to go ahead in an unsigned order by the court last Saturday, “is a purposefully discriminating law,” Justice Ruth Bader Ginsburg wrote in dissent, “one that likely imposes an unconstitutional poll tax and risks denying the right to vote to hun

With the 2010 case, the court handed control of elections over to dark money interests who answer to nobody. And in the Texas case, the court has ensured that it will be more difficult for voters without money or influence to use the one tool they have.

“Slang may not represent us at our best, or our most admirable, but it represents us as human beings with anger, fear, self-aggrandisement, and our obsession with sex and bodily parts.”

This clever, playful use of metaphor would come to define anti-languages for Halliday. As you could see from the dialogue between the two Elizabethan ruffians, the strange, nonsensical words render a sentence almost impossible to comprehend for outsiders, and the more terms you have, the harder it is for an outsider to learn the code. It is the reason that selling words to the police can be heavily punished among underworld gangs.

All borrow the grammar of the mother language but replace words (“London”, “purse”, “money”, “alehouse”) with another, elliptical term (“Rome”, “bounge”, “lower”, “bowsing ken”). Often, the anti-language may employ dozens of terms that have blossomed from a single concept – a feature known as “over-lexicalisation”. Halliday points to at least 20 terms that Elizabethan criminals used to describe fellow thieves, for instance

Similarly, the Kolkata underworld had 41 words for police and more than 20 for bomb. Each anti-society may have its own way of generating new terms; often the terms are playful metaphors (such as “bawdy basket”), but they can also be formed from existing words by swapping around or inserting syllables – “face” might become “ecaf”, for instance.

striking similarities in the patois spoken by all three underground groups and the ways it shaped their interactions.

“The better you are, the higher the status between those users,” explains Martin Montgomery, author of An Introduction to Language and Society.

Halliday doubted that secrecy was the only motive for building an anti-language, though; he found that it also helps define a hierarchy within the “anti-society”. Among the Polish prisoners, refusing to speak the lingo could denigrate you to the lowest possible rung of the social ladder, the so-called “suckers”.

The concept of an anti-language throws light on many of the vibrant slangs at the edges of society, from Cockney rhyming slang and Victorian “Gobbledygook” to the “Mobspeak” of the Mafia and “Boobslang” found uniquely in New Zealand prisons. The breadth and range of the terms can be astonishing; a lexicography of Boobslang reaches more than 200 pages, with 3,000 entries covering many areas of life.

Consider Polari. Incorporating elements of criminal cants, the gypsy Romani language, and Italian words, it was eventually adopted by the gay community of early 20th Century Britain, when homosexuality was still illegal. (Taking a “vada” at a “bona omi” for instance, means take a look at the good-looking man). Dropping an innocent term into a conversation would have been a way of identifying another gay man, without the risk of incriminating yourself among people who were not in the know.

His success is a startling illustration of the power of an anti-language to subvert – using the establishment's prudish "Auntie"  to broadcast shocking scenes of gay culture, two years before the Sexual Offences Act decriminalised homosexuality. The show may have only got the green light thanks to the fact that the radio commissioners either didn’t understand the connotations

the song Girl Loves Me on David Bowie’s latest album was written as a combination of Polari and Nadsat, the fictional anti-language in Anthony Burgess’s A Clockwork Orange.

Montgomery thinks we can see a similar process in the lyrics of hip-hop music. As with the other anti-languages, you can witness the blossoming of words for the illegal activities that might accompany gang culture. “There are so many words for firearm, for different kinds of drug, for money,”

Again, the imaginitive terms lend themselve to artistic use. “There’s quite often a playful element you elaborate new terms for old,” Montgomery says. “To use broccoli as a word for a drug – you take a word from the mainstream and convert it to new use and it has semi-humorous twist to it.”

He thinks that the web will only encourage the creation of slang that share some of the qualities of anti-languages; you just need to look at the rich online vocabulary that has emerged to describe prostitution;

new, metaphorical forms of speech will also proliferate in areas threatened by state censorship; already, you can see a dozen euphemisms flourishing in place of every term that is blocked from a search engine or social network.  If we can learn anything from this rich history of criminal cants, it is the enormous resilience of human expression in the face of oppression.

s code-breaking and communications interception unit in Gloucestershire, agreed to try to crack the code. But on Friday the secretive organization acknowledged that it had been unable to do so.

“Without access to the relevant code books and details of any additional encryption used, it will remain impossible to decrypt,” the Government Communications Headquarters said in a news release.

Mr. Martin said he was skeptical of the idea that the agency had been unable to crack the code. “I think there’s something about that message that is either sensitive or does not reflect well” on British special forces operating behind enemy lines in wartime France, he said in a telephone interview. “I’m convinced that it’s an important message and a secret message.”

There have of course been some stories where my calculation of what is not public interest differs from that of reporters, but it is for this precise reason that publication decisions were entrusted to journalists and their editors.

it is so often the case that the most influential media outlets publish factually false statements using the most authoritative tones.

Ironically, the most controversial Snowden stories – the type his critics cite as the ones that should not have been published because they exposed sensitive national security secrets – were often the ones the NYT itself decided to publish, such as its very controversial exposé on how NSA spied on China’s Huawei.

Snowden didn’t decide what stayed secret. The press did.

journalist-driven process that determined which documents got published

But Snowden never said anything like that.

When I wrote in August 2015 that Mr. Trump was a cartoon version of every left-wing media stereotype of the reactionary, nativist, misogynist right, I thought that I was well within the mainstream of conservative thought — only to find conservative Trump critics denounced for apostasy by a right that decided that it was comfortable with embracing Trumpism.

relatively few of my listeners bought into the crude nativism Mr. Trump was selling at his rallies.

What they did buy into was the argument that this was a “binary choice.” No matter how bad Mr. Trump was, my listeners argued, he could not possibly be as bad as Mrs. Clinton. You simply cannot overstate this as a factor in the final outcome

Even among Republicans who had no illusions about Mr. Trump’s character or judgment, the demands of that tribal loyalty took precedence. To resist was an act of betrayal.

In this binary tribal world, where everything is at stake, everything is in play, there is no room for quibbles about character, or truth, or principles.

If everything — the Supreme Court, the fate of Western civilization, the survival of the planet — depends on tribal victory, then neither individuals nor ideas can be determinative.

As our politics have become more polarized, the essential loyalties shift from ideas, to parties, to tribes, to individuals. Nothing else ultimately matters.

For many listeners, nothing was worse than Hillary Clinton. Two decades of vilification had taken their toll: Listeners whom I knew to be decent, thoughtful individuals began forwarding stories with conspiracy theories about President Obama and Mrs. Clinton — that he was a secret Muslim, that she ran a child sex ring out of a pizza parlor. When I tried to point out that such stories were demonstrably false, they generally refused to accept evidence that came from outside their bubble. The echo chamber had morphed into a full-blown alternate reality silo of conspiracy theories, fake news and propaganda.

In this political universe, voters accept that they must tolerate bizarre behavior, dishonesty, crudity and cruelty, because the other side is always worse; the stakes are such that no qualms can get in the way of the greater cause.

When it became clear that I was going to remain #NeverTrump, conservatives I had known and worked with for more than two decades organized boycotts of my show. One prominent G.O.P. activist sent out an email blast calling me a “Judas goat,” and calling for postelection retribution.

And then, there was social media. Unless you have experienced it, it’s difficult to describe the virulence of the Twitter storms that were unleashed on Trump skeptics. In my timelines, I found myself called a “cuckservative,” a favorite gibe of white nationalists; and someone Photoshopped my face into a gas chamber. Under the withering fire of the trolls, one conservative commentator and Republican political leader after another fell in line.

we had succeeded in persuading our audiences to ignore and discount any information from the mainstream media. Over time, we’d succeeded in delegitimizing the media altogether — all the normal guideposts were down, the referees discredited.

That left a void that we conservatives failed to fill. For years, we ignored the birthers, the racists, the truthers and other conspiracy theorists who indulged fantasies of Mr. Obama’s secret Muslim plot to subvert Christendom, or who peddled baseless tales of Mrs. Clinton’s murder victims. Rather than confront the purveyors of such disinformation, we changed the channel because, after all, they were our allies, whose quirks could be allowed or at least ignored

We destroyed our own immunity to fake news, while empowering the worst and most reckless voices on the right.

This was not mere naïveté. It was also a moral failure, one that now lies at the heart of the conservative movement even in its moment of apparent electoral triumph. Now that the election is over, don’t expect any profiles in courage from the Republican Party pushing back against those trends; the gravitational pull of our binary politics is too strong.

A new book by Harvey Silverglate, a lawyer in Massachusetts, titled “Three Felonies a Day,” claims the average professional in the United States commits at least three crimes every day. How? While academics, lawyers and even government officials don’t actually know how many laws exist in today’s judicial system, it’s estimated that there are from 10,000 to 300,000 federal regulations that could be enforced criminally.

there are two warring parts of the brain: a hot part demanding immediate gratification (the limbic system), and a cool, goal-oriented part (the prefrontal cortex). The secret of self-control, he says, is to train the prefrontal cortex to kick in first.

To do this, use specific if-then plans, like “If it’s before noon, I won’t check email” or “If I feel angry, I will count backward from 10.” Done repeatedly, this buys a few seconds to at least consider your options. The point isn’t to be robotic and never eat chocolate mousse again. It’s to summon self-control when you want it, and be able to carry out long-term plans.

“We don’t need to be victims of our emotions,” Mr. Mischel says. “We have a prefrontal cortex that allows us to evaluate whether or not we like the emotions that are running us.

Self-control alone doesn’t guarantee success. People also need a “burning goal” that gives them a reason to activate these skills, he says. His students all have the sitzfleisch to get into graduate school, but the best ones also have a burning question they want to answer in their work, sometimes stemming from their own lives

His secret seems to come straight from the marshmallow test: distraction. “It’s to keep living in a way one wants to live and work; to distract constructively; to distract in ways that are in themselves satisfying; to do things that are intrinsically gratifying,” he says

not only did the brains of the mental athletes appear anatomically indistinguishable from those of the control subjects, but on every test of general cognitive ability, the mental athletes’ scores came back well within the normal range.

There was, however, one telling difference between the brains of the mental athletes and those of the control subjects. When the researchers looked at the parts of the brain that were engaged when the subjects memorized, they found that the mental athletes were relying more heavily on regions known to be involved in spatial memory.

just about anything could be imprinted upon our memories, and kept in good order, simply by constructing a building in the imagination and filling it with imagery of what needed to be recalled. This imagined edifice could then be walked through at any time in the future. Such a building would later come to be called a memory palace.

Memory training was considered a centerpiece of classical education in the language arts, on par with grammar, logic and rhetoric. Students were taught not just what to remember but how to remember it. In a world with few books, memory was sacrosanct.

In his essay “First Steps Toward a History of Reading,” Robert Darnton describes a switch from “intensive” to “extensive” reading that occurred as printed books began to proliferate.

Until relatively recently, people read “intensively,” Darnton says. “They had only a few books — the Bible, an almanac, a devotional work or two — and they read them over and over again, usually aloud and in groups, so that a narrow range of traditional literature became deeply impressed on their consciousness.” Today we read books “extensively,” often without sustained focus, and with rare exceptions we read each book only once. We value quantity of reading over quality of reading.

“Rhetorica ad Herennium” underscores the importance of purposeful attention by making a distinction between natural memory and artificial memory:

Our hunter-gatherer ancestors didn’t need to recall phone numbers or word-for-word instructions from their bosses or the Advanced Placement U.S. history curriculum or (because they lived in relatively small, stable groups) the names of dozens of strangers at a cocktail party. What they did need to remember was where to find food and resources and the route home and which plants were edible and which were poisonous

What distinguishes a great mnemonist, I learned, is the ability to create lavish images on the fly, to paint in the mind a scene so unlike any other it cannot be forgotten. And to do it quickly. Many c

the three stages of acquiring a new skill. During the first phase, known as the cognitive phase, we intellectualize the task and discover new strategies to accomplish it more proficiently. During the second

It can take long hours of deliberation and difficult rounds of confronting yourself about why you want something and what it's good for. Being honest with yourself is critical.

Then, you have to believe that your dream will come true. This strong belief will become apparent to others in the way you speak

"People are afraid to plain out ask for what they want because they have fear of being rejected. In the US, you ask for what you want again and again until you get what you want. Here, it's almost like an offence. If someone says 'no' to my ideas, wishes or hopes that can have devastating consequences

establishing the common goal frame

just getting to the point of asking for what they want can be difficult. Cultural norms and even specific settings can impact how the conversation goes

In Germany, for instance, people may dance around sensitive matters out of politeness and are reluctant to do anything that could be perceived as self-promotion. This is, of course, in contrast to the reputation Germans have for being direct. But, when it comes to selling themselves, Germans can be shy about asking

"Often, people have a cinema of the mind playing in an eternal loop," Barho said. They are unable to put their plan into action because they face real or perceived external blockers or obstacles.You can break yourself out of this loop in a really simple way: talk openly, clearly, and effectively about what it is you want with those people who can help you.

Asian cultures, it’s uncommon to ask for something unless you're very sure you'll get it. "Because people don't want to lose face, they are more careful in building a case and having compelling reasons to ask for something specific

If the person reappears with the idea developed further and can show why he or she can succeed, Staenberg is all ears.

"If it's authentic and true, the goal you are working toward will be met. The goal is your path. So often, people don't spend the upfront time to be quiet with themselves and contemplate the goal."

Magicians have long used such cognitive biases to their advantage, and in recent years scientists have been following in their footsteps, borrowing techniques from the conjurer’s playbook in an effort not to mystify people but to study them.

Scientists have found a way to induce change blindness, with a machine called a transcranial magnetic stimulator, which uses a magnetic field to disrupt localized brain regions

Such blind spots confirm what many philosophers have long suspected: reality and our perception of it are incommensurate to a far greater degree than is often believed. For all its apparent fidelity, the movie in our heads is a “Rashomon” narrative pieced together from inconsistent and unreliable bits of information. It is, to a certain extent, an illusion.

The agency also relies on industry data to develop rules on chemical safety that is often kept confidential for business reasons.

So why would he want to prohibit his own agency from using these studies? It’s not a mystery. Time and again the Trump administration has put the profits of regulated industries over the health of the American people. Fundamental research on the effects of air pollution on public health has long been a target of those who oppose the E.P.A.’s air quality regulations, like the rule that requires power plants to reduce their mercury emissions.

He tries to break free of narrow specialization and cross the boundaries between scientific disciplines. Expeditions beyond economics’ borders and its connection to history, philosophy, psychology, and ancient myths are not only refreshing, but necessary for understanding the world of the twenty-first century.

Reality is spun from stories, not from material. Zdeněk Neubauer

Before it was emancipated as a field, economics lived happily within subsets of philosophy—ethics, for example—miles away from today’s concept of economics as a mathematical-allocative science that views “soft sciences” with a scorn born from positivistic arrogance. But our thousand-year “education” is built on a deeper, broader, and oftentimes more solid base. It is worth knowing about.

The study of the history of a certain field is not, as is commonly held, a useless display of its blind alleys or a collection of the field’s trials and errors (until we got it right), but history is the fullest possible scope of study of a menu that the given field can offer.

History of thought helps us to get rid of the intellectual brainwashing of the age, to see through the intellectual fashion of the day, and to take a couple of steps back.

“The separation between the history of a science, its philosophy, and the science itself dissolves into thin air, and so does the separation between science and non-science; differences between the scientific and unscientific are vanishing.”

we seek to chart the development of the economic ethos. We ask questions that come before any economic thinking can begin—both philosophically and, to a degree, historically. The area here lies at the very borders of economics—and often beyond. We may refer to this as protoeconomics (to borrow a term from protosociology) or, perhaps more fittingly, metaeconomics (to borrow a term from metaphysics).

stories; Adam Smith believed. As he puts it in The Theory of Moral Sentiments, “the desire of being believed, or the desire of persuading, of leading and directing other people, seems to be one of the strongest of all our natural desires.”

“The human mind is built to think in terms of narratives … in turn, much of human motivation comes from living through a story of our lives, a story that we tell to ourselves and that creates a framework of our motivation. Life could be just ‘one damn thing after another’ if it weren’t for such stories. The same is true for confidence in a nation, a company, or an institution. Great leaders are foremost creators of stories.”

contrary to what our textbooks say, economics is predominantly a normative field. Economics not only describes the world but is frequently about how the world should be (it should be effective, we have an ideal of perfect competition, an ideal of high-GDP growth in low inflation, the effort to achieve high competitiveness …). To this end, we create models, modern parables,

I will try to show that mathematics, models, equations, and statistics are just the tip of the iceberg of economics; that the biggest part of the iceberg of economic knowledge consists of everything else; and that disputes in economics are rather a battle of stories and various metanarratives than anything else.

That is the reason for this book: to look for economic thought in ancient myths and, vice versa, to look for myths in today’s economics.

is a paradox that a field that primarily studies values wants to be value-free. One more paradox is this: A field that believes in the invisible hand of the market wants to be without mysteries.

The History of Animal Spirits: Dreams Never Sleep

The more important elements of a culture or field of inquiry such as economics are found in fundamental assumptions that adherents of all the various systems within the epoch unconsciously presuppose. Such assumptions appear so obvious that people do not know what they are assuming, because no other way of putting things has ever occurred to them, as the philosopher Alfred Whitehead notes in Adventures of Ideas.

I argue that economic questions were with mankind long before Adam Smith. I argue that the search for values in economics did not start with Adam Smith but culminated with him.

We should go beyond economics and study what beliefs are “behind the scenes,” ideas that have often become the dominant yet unspoken assumptions in our theories. Economics is surprisingly full of tautologies that economists are predominantly unaware of. I

argue that economics should seek, discover, and talk about its own values, although we have been taught that economics is a value-free science. I argue that none of this is true and that there is more religion, myth, and archetype in economics than there is mathematics.

In a way, this is a study of the evolution of both homo economicus and, more importantly, the history of the animal spirits within him. This book tries to study the evolution of the rational as well as the emotional and irrational side of human beings.

I argue that his most influential contribution to economics was ethical. His other thoughts had been clearly expressed long before him, whether on specialization, or on the principle of the invisible hand of the market. I try to show that the principle of the invisible hand of the market is much more ancient and developed long before Adam Smith. Traces of it appear even in the Epic of Gilgamesh, Hebrew thought, and in Christianity, and it is expressly stated by Aristophanes and Thomas Aquinas.

This is not a book on the thorough history of economic thought. The author aims instead to supplement certain chapters on the history of economic thought with a broader perspective and analysis of the influences that often escape the notice of economists and the wider public.

Progress (Naturalness and Civilization)

The Economy of Good and Evil

from his beginnings, man has been marked as a naturally unnatural creature, who for unique reasons surrounds himself with external possessions. Insatiability, both material and spiritual, are basic human metacharacteristics, which appear as early as the oldest myths and stories.

the Hebrews, with linear time, and later the Christians gave us the ideal (or amplified the Hebrew ideal) we now embrace. Then the classical economists secularized progress. How did we come to today’s progression of progress, and growth for growth’s sake?

The Need for Greed: The History of Consumption and Labor

Metamathematics From where did economics get the concept of numbers as the very foundation of the world?

mathematics at the core of economics, or is it just the icing of the cake, the tip of the iceberg of our field’s inquiry?

idea that we can manage to utilize our natural egoism, and that this evil is good for something, is an ancient philosophical and mythical concept. We will also look into the development of the ethos of homo economicus, the birth of “economic man.”

All of economics is, in the end, economics of good and evil. It is the telling of stories by people of people to people. Even the most sophisticated mathematical model is, de facto, a story, a parable, our effort to (rationally) grasp the world around us.

Masters of the Truth

Originally, truth was a domain of poems and stories, but today we perceive truth as something much more scientific, mathematical. Where does one go (to shop) for the truth? And who “has the truth” in our epoch?

Our animal spirits (something of a counterpart to rationality) are influenced by the archetype of the hero and our concept of what is good.

The entire history of ethics has been ruled by an effort to create a formula for the ethical rules of behavior. In the final chapter we will show the tautology of Max Utility, and we will discuss the concept of Max Good.

The History of the Invisible Hand of the Market and Homo Economicus

We understand “economics” to mean a broader field than just the production, distribution, and consumption of goods and services. We consider economics to be the study of human relations that are sometimes expressible in numbers, a study that deals with tradables, but one that also deals with nontradables (friendship, freedom, efficiency, growth).

When we mention economics in this book, we mean the mainstream perception of it, perhaps as best represented by Paul Samuelson.

By the term homo economicus, we mean the primary concept of economic anthropology. It comes from the concept of a rational individual, who, led by narrowly egotistical motives, sets out to maximize his benefit.

the Epic of Gilgamesh bears witness to the opposite—despite the fact that the first written clay fragments (such as notes and bookkeeping) of our ancestors may have been about business and war, the first written story is mainly about great friendship and adventure.

is a story of nature and civilization, of heroism, defiance, and the battle against the gods, and evil; an epic about wisdom, immortality, and also futility.

Even today we live in Gilgamesh’s vision that human relations—and therefore humanity itself—are a disturbance to work and efficiency; that people would perform better if they did not “waste” their time and energy on nonproductive things.

But it is in friendship where—often by-the-way, as a side product, an externality—ideas and deeds are frequently performed or created that together can altogether change the face of society.19 Friendship can go against an ingrained system in places where an individual does not have the courage to do so himself or herself.

started with Babylonians—rural nature becomes just a supplier of raw materials, resources (and humans the source of human resources). Nature is not the garden in which humans were created and placed, which they should care for and which they should reside in, but becomes a mere reservoir for natural (re)sources.

To be human seems to be somewhere in between, or both of these two. We

The entire history of culture is dominated by an effort to become as independent as possible from the whims of nature.39 The more developed a civilization is, the more an individual is protected from nature and natural influences and knows how to create around him a constant or controllable environment to his liking.

The epic captures one of the greatest leaps in the development of the division of labor. Uruk itself is one of the oldest cities of all, and in the epic it reflects a historic step forward in specialization—in the direction of a new social city arrangement. Because of the city wall, people in the city can devote themselves to things other than worrying about their own safety, and they can continue to specialize more deeply.

“The chief thing which the common-sense individual wants is not satisfactions for the wants he had, but more, and better wants.”47

If a consumer buys something, theoretically it should rid him of one of his needs—and the aggregate of things they need should be decreased by one item. In reality, though, the aggregate of “I want to have” expands together with the growing aggregate of “I have.”

the Old Testament, this relationship is perceived completely differently. Man (humanity) is created in nature, in a garden. Man was supposed to care for the Garden of Eden and live in harmony with nature and the animals. Soon after creation, man walks naked and is not ashamed, de facto the same as the animals. What is characteristic is that man dresses (the natural state of creation itself is not enough for him), and he (literally and figuratively) covers52 himself—in shame after the fall.53

Nature is where one goes to hunt, collect crops, or gather the harvest. It is perceived as the saturator of our needs and nothing more. One goes back to the city to sleep and be “human.” On the contrary, evil resides in nature. Humbaba lives in the cedar forest, which also happens to be the reason to completely eradicate it.

Symbolically, then, we can view the entire issue from the standpoint of the epic in the following way: Our nature is insufficient, bad, evil, and good (humane) occurs only after emancipation from nature (from naturalness), through culturing and education. Humanity is considered as being in civilization.

The city was frequently (at least in older Jewish writings) a symbol of sin, degeneration, and decadence—nonhumanity. The Hebrews were originally a nomadic nation, one that avoided cities. It is no accident that the first important city57 mentioned in the Bible is proud Babylon,58 which God later turns to dust.

is enough, for example, to read the Book of Revelation to see how the vision of paradise developed from the deep Old Testament period, when paradise was a garden. John describes his vision of heaven as a city—paradise is in New Jerusalem, a city where the dimensions of the walls(!) are described in detail, as are the golden streets and gates of pearl.

Hebrews later also chose a king (despite the unanimous opposition of God’s prophets) and settled in cities, where they eventually founded the Lord’s Tabernacle and built a temple for Him. The city of Jerusalem later gained an illustrious position in all of religion.

this time Christianity (as well as the influence of the Greeks) does not consider human naturalness to be an unambiguous good, and it does not have such an idyllic relationship to nature as the Old Testament prophets.

If a tendency toward good is not naturally endowed in people, it must be imputed from above through violence or at least the threat of violence.

If we were to look at human naturalness as a good, then collective social actions need a much weaker ruling hand. If people themselves have a natural tendency (propensity) toward good, this role does not have to be supplied by the state, ruler, or, if you wish, Leviathan.

How does this affect economics?

us return for the last time to the humanization of the wild Enkidu, which is a process we can perceive with a bit of imagination as the first seed of the principle of the market’s invisible hand, and therefore the parallels with one of the central schematics of economic thinking.

Sometimes it is better to “harness the devil to the plow” than to fight with him. Instead of summoning up enormous energy in the fight against evil, it is better to use its own energy to reach a goal we desire; setting up a mill on the turbulent river instead of futile efforts to remove the current. This is also how Saint Prokop approached it in one of the oldest Czech legends.

Enkidu caused damage and it was impossible to fight against him. But with the help of a trap, trick, this evil was transformed into something that greatly benefited civilization.

By culturing and “domesticating” Enkidu, humanity tamed the uncontrollable wild and chaotic evil

Enkidu devastated the doings (the external, outside-the-walls) of the city. But he was later harnessed and fights at the side of civilization against nature, naturalness, the natural state of things.

A similar story (reforming something animally wild and uncultivated in civilizational achievement) is used by Thomas Aquinas in his teachings. Several centuries later, this idea is fully emancipated in the hands of Bernard Mandeville and his Fable of the Bees: or, Private Vices, Publick Benefits. The economic and political aspects of this idea are—often incorrectly—ascribed to Adam Smith.

Here the individual does not try anymore to maximize his goods or profits, but what is important is writing his name in human memory in the form of heroic acts or deeds.

immortality, one connected with letters and the cult of the word: A name and especially a written name survives the body.”77

After this disappointment, he comes to the edge of the sea, where the innkeeper Siduri lives. As tonic for his sorrow, she offers him the garden of bliss, a sort of hedonistic fortress of carpe diem, where a person comes to terms with his mortality and at least in the course of the end of his life maximizes earthly pleasures, or earthly utility.

In the second stage, after finding his friend Enkidu, Gilgamesh abandons the wall and sets out beyond the city to maximalize heroism. “In his (…) search of immortal life, Gilgamesh

The hero refuses hedonism in the sense of maximizing terrestrial pleasure and throws himself into things that will exceed his life. In the blink of an eye, the epic turns on its head the entire utility maximization role that mainstream economics has tirelessly tried to sew on people as a part of their nature.81

today remember Gilgamesh for his story of heroic friendship with Enkidu, not for his wall, which no longer reaches monumental heights.

the eleventh and final tablet, Gilgamesh again loses what he sought. Like Sisyphus, he misses his goal just before the climax

The very existence of questions similar to today’s economic ones can be considered as the first observation. The first written considerations of the people of that time were not so different from those today. In other words: The epic is understandable for us, and we can identify with it.

We have also been witnesses to the very beginnings of man’s culturing—a great drama based on a liberation and then a distancing from the natural state.

Let us take this as a memento in the direction of our restlessness, our inherited dissatisfaction and the volatility connected to it. Considering that they have lasted five thousand years and to this day we find ourselves in harmony with a certain feeling of futility, perhaps these characteristics are inherent in man.

with the phenomenon of the creation of the city, we have seen how specialization and the accumulation of wealth was born, how holy nature was transformed into a secular supplier of resources, and also how humans’ individualistic ego was emancipated.

For small acts (hunting together, work in a factory), small love is enough: Camaraderie. For great acts, however, great love is necessary, real love: Friendship. Friendship that eludes the economic understanding of quid pro quo. Friendship gives. One friend gives (fully) for the other. That is friendship for life and death,

less a civilized, city person is dependent on nature, the more he or she is dependent on the rest of society. Like Enkidu, we have exchanged nature for society; harmony with (incalculable) nature for harmony with (incalculable) man.

human nature good or evil? To this day these questions are key for economic policy: If we believe that man is evil in his nature, therefore that a person himself is dog eat dog (animal), then the hard hand of a ruler is called for. If we believe that people in and of themselves, in their nature, gravitate toward good, then it is possible to loosen up the reins and live in a society that is more laissez-faire.

For a concept of historical progress, for the undeification of heroes, rulers, and nature, mankind had to wait for the Hebrews.

Because nature is not undeified, it is beyond consideration to explore it, let alone intervene in it (unless a person was a two-thirds god like Gilgamesh). It

As early as the “dark” ages, the Jews commonly used economic tools that were in many ways ahead of their time and that later became key elements of the modern economy:

Gilgamesh’s story ends where it began. There is a consistency in this with Greek myths and fables: At the end of the story, no progress occurs, no essential historic change; the story is set in indefinite time, something of a temporal limbo.

For a nation originally based on nomadism, where did this Jewish business ethos come from? And can the Hebrews truly be considered as the architects of the values that set the direction of our civilization’s economic thought?

PROGRESS: A SECULARIZED RELIGION One of the things the writers of the Old Testament gave to mankind is the idea and notion of progress. The Old Testament stories have their development; they change the history of the Jewish nation and tie in to each other. The Jewish understanding of time is linear—it has a beginning and an end.

The observance of God’s Commandments in Judaism leads not to some ethereal other world, but to an abundance of material goods (Genesis 49:25–26, Leviticus 26:3–13, Deuteronomy 28:1–13) (…) There are no accusing fingers pointed at

There are no echoes of asceticism nor for the cleansing and spiritual effect of poverty. It is fitting therefore, that the founders of Judaism, the Patriarchs Abraham, Isaac and Jacob, were all wealthy men.12

about due to a linear understanding of history. If history has a beginning as well as an end, and they are not the same point, then exploration suddenly makes sense in areas where the fruits are borne only in the next generation.

however, the idea of progress itself underwent major changes, and today we perceive it very differently. As opposed to the original spiritual conceptions, today we perceive progress almost exclusively in an economic or scientific-technological sense.

Because care for the soul has today been replaced by care for external things,

This is why we must constantly grow, because we (deep down and often implicitly) believe that we are headed toward an (economic) paradise on Earth.

Only since the period of scientific-technological revolution (and at a time when economics was born as an independent field) is material progress automatically assumed.

Jewish thought is the most grounded, most realistic school of thought of all those that have influenced our culture.17 An abstract world of ideas was unknown to the Jews. To this day it is still forbidden to even depict God, people, and animals in symbols, paintings, statues, and drawings.

economists have become key figures of great importance in our time (Kacířské eseje o filosofii dějin [Heretical Essays in the Philosophy of History]). They are expected to perform interpretations of reality, give prophetic services (macroeconomic forecasts), reshape reality (mitigate the impacts of the crisis, speed up growth), and, in the long run, provide leadership on the way to the Promised Land—paradise on Earth.

REALISM AND ANTIASCETICISM Aside from ideas of progress, the Hebrews brought another very fundamental contribution to our culture: The desacralization of heroes, nature, and rulers.

Voltaire writes: “It certain fact is, that in his public laws he [Moses] never so much as once made mention of a life to come, limiting all punishments and all rewards to the present life.”21

As opposed to Christianity, the concept of an extraterrestrial paradise or heaven was not developed much in Hebrew thought.19 The paradise of the Israelites—Eden—was originally placed on Earth at a given place in Mesopotamia20 and at a given time,

The Hebrews consider the world to be real—not just a shadow reflection of a better world somewhere in the cloud of ideas, something the usual interpretation of history ascribes to Plato. The soul does not struggle against the body and is not its prisoner, as Augustine would write later.

The land, the world, the body, and material reality are for Jews the paramount setting for divine history, the pinnacle of creation. This idea is the conditio sine qua non of the development of economics, something of an utterly earthly making,

The mythology of the hero-king was strongly developed in that period, which Claire Lalouette summarizes into these basic characteristics: Beauty (a perfect face, on which it is “pleasant to look upon,” but also “beauty,” expressed in the Egyptian word nefer, not only means aesthetics, but contains moral qualities as well),

THE HERO AND HIS UNDEIFICATION: THE DREAM NEVER SLEEPS The concept of the hero is more important than it might appear. It may be the remote origin of Keynes’s animal spirits, or the desire to follow a kind of internal archetype that a given individual accepts as his own and that society values.

This internal animator of ours, our internal mover, this dream, never sleeps and it influences our behavior—including economic behavior—more than we want to realize.

Anthropology knows several archetypes of heroes. The Polish-born American anthropologist Paul Radin examined the myths of North American Indians and, for example, in his most influential book, The Trickster, he describes their four basic archetypes of heroes.

The Torah’s heroes (if that term can be used at all) frequently make mistakes and their mistakes are carefully recorded in the Bible—maybe precisely so that none of them could be deified.32

the Hebrew heroes correspond most to the Tricksters, the Culture Bearers, and the Twins. The divine muscleman, that dominant symbol we think of when we say hero, is absent here.

Undeification, however, does not mean a call to pillage or desecration; man was put here to take care of nature (see the story of the Garden of Eden or the symbolism of the naming of the animals). This protection and care of nature is also related to the idea of progress

For the heroes who moved our civilization to where it is today, the heroic archetypes of the cunning trickster, culture bearer, and sufferer are rather more appropriate.

the Old Testament strongly emphasizes the undeification of nature.37 Nature is God’s creation, which speaks of divinity but is not the domain of moody gods

in an Old Testament context, the pharaoh was a mere man (whom one could disagree with, and who could be resisted!).

RULERS ARE MERE MEN In a similar historical context, the Old Testament teachings carried out a similar desacralization of rulers, the so-called bearers of economic policy.

Ultimately the entire idea of a political ruler stood against the Lord’s will, which is explicitly presented in the Torah. The Lord unequivocally preferred the judge as the highest form of rule—an

The needs of future generations will have to be considered; after all humankind are the guardians of God’s world. Waste of natural resources, whether privately owned or nationally owned is forbidden.”39

Politics lost its character of divine infallibility, and political issues were subject to questioning. Economic policy could become a subject of examination.

44 God first creates with the word and then on individual days He divides light from darkness, water from dry land, day from night, and so forth—and He gives order to things.45 The world is created orderly— it is wisely, reasonably put together. The way of the world is put together at least partially46 decipherably by any other wise and reasonable being who honors rational rules.

THE PRAISE OF ORDER AND WISDOM: MAN AS A PERFECTER OF CREATION The created world has an order of sorts, an order recognizable by us as people,

From the very beginning, when God distances Himself from the entire idea, there is an anticipation that there is nothing holy, let alone divine, in politics. Rulers make mistakes, and it is possible to subject them to tough criticism—which frequently occurs indiscriminately through the prophets in the Old Testament.

Hebrew culture laid the foundations for the scientific examination of the world.

Examining the world is therefore an absolutely legitimate activity, and one that is even requested by God—it is a kind of participation in the Creator’s work.51 Man is called on to understand himself and his surroundings and to use his knowledge for good.

The Book of Proverbs emphasizes specifically several times that it was wisdom that was present at the creation of the world. Wisdom personified calls out:

The last act, final stroke of the brush of creation, naming of the animals—this act is given to a human, it is not done by God, as one would expect. Man was given the task of completing the act of creation that the Lord began:

MAN AS A FINISHER OF CREATION The creation of the world, as it is explained in Jewish teachings, is described in the Book of Genesis. Here God (i) creates, (ii) separates, and (iii) names [my emphasis]:

Naming is a symbolic expression. In Jewish culture (and also in our culture to this day), the right to name meant sovereign rights and belonged, for example, to explorers (new places), inventors (new principles), or parents (children)—that is, to those who were there at the genesis, at the origin. This right was handed over by God to mankind.

The Naming itself (the capital N is appropriate) traditionally belongs to the crowning act of the Creator and represents a kind of grand finale of creation, the last move of the brush to complete the picture—a signature of the master.

Without naming, reality does not exist; it is created together with language. Wittgenstein tightly names this in his tractatus—the limits of our language are the limits of our world.53

Reality is not a given; it is not passive. Perceiving reality and “facts” requires man’s active participation. It is man who must take the last step, an act (and we

A real-ization act on our part represents the creation of a construct, the imputation of sense and order (which is beautifully expressed by the biblical act of naming, or categorization, sorting, ordering).

God connects man with the task of guarding and protecting the Garden of Eden, and thus man actually cocreates the cultural landscape. The Czech philosopher Zdeněk Neubauer also describes this: “Such is reality, and it is so deep that it willingly crystallizes into worlds. Therefore I profess that reality is a creation and not a place of occurrence for objectively given phenomena.”61

The Jews believed the exact opposite. The world is created by a good God, and evil appears in it as a result of immoral human acts. Evil, therefore, is induced by man.66 History unwinds according to the morality of human acts.

GOOD AND EVIL IN US: A MORAL EXPLANATION OF WELL-BEING We have seen that in the Epic of Gilgamesh, good and evil are not yet addressed systematically on a moral level.

the epic, good and evil are not envisaged morally—they are not the result of an (a)moral act. Evil was not associated with free moral action or individual will.

Hebrew thought, on the other hand, deals intensively with moral good and evil. A moral dimension touches the core of its stories.65

discrepancy between savings and investment, and others are convinced of the monetary essence

The entire history of the Jewish nation is interpreted and perceived in terms of morality. Morality has become, so to speak, a mover and shaker of Hebrew history.