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Various companies are now trying to emulate Uber’s business model in other fields, from daily chores like grocery shopping and laundry to more upmarket products like legal services and even medicine.

Proponents of on-demand work point out that many of the tech giants that sprang up over the last decade minted billions in profits without hiring very many people; Facebook, for instance, serves more than a billion users, but employs only a few thousand highly skilled workers, most of them in California.

But the rise of such work could also make your income less predictable and your long-term employment less secure. And it may relegate the idea of establishing a lifelong career to a distant memory.

“This on-demand economy means a work life that is unpredictable, doesn’t pay very well and is terribly insecure.” After interviewing many workers in the on-demand world, Dr. Reich said he has concluded that “most would much rather have good, well-paying, regular jobs.”

“We may end up with a future in which a fraction of the work force would do a portfolio of things to generate an income — you could be an Uber driver, an Instacart shopper, an Airbnb host and a Taskrabbit,”

at the end of 2014, Uber had 160,000 drivers regularly working for it in the United States. About 40,000 new drivers signed up in December alone, and the number of sign-ups was doubling every six months.

The report found that on average, Uber’s drivers worked fewer hours and earned more per hour than traditional taxi drivers, even when you account for their expenses. That conclusion, though, has raised fierce debate among economists, because it’s not clear how much Uber drivers really are paying in expenses. Drivers on the service use their own cars and pay for their gas; taxi drivers generally do not.

A survey of Uber drivers contained in the report found that most were already employed full or part time when they found Uber, and that earning an additional income on the side was a primary benefit of driving for Uber.

The larger worry about on-demand jobs is not about benefits, but about a lack of agency — a future in which computers, rather than humans, determine what you do, when and for how much. The rise of Uber-like jobs is the logical culmination of an economic and tech system that holds efficiency as its paramount virtue.

“These services are successful because they are tapping into people’s available time more efficiently,” Dr. Sundararajan said. “You could say that people are monetizing their own downtime.”Think about that for a second; isn’t “monetizing downtime” a hellish vision of the future of work?

“I’m glad if people like working for Uber, but those subjective feelings have got to be understood in the context of there being very few alternatives,” Dr. Reich said. “Can you imagine if this turns into a Mechanical Turk economy, where everyone is doing piecework at all odd hours, and no one knows when the next job will come, and how much it will pay? What kind of private lives can we possibly have, what kind of relationships, what kind of families?”

there’s an overwhelming preference amongst philosophers for red wine and coffee.

Over the last twenty years a large number of philosophical dictionaries, handbooks and companions/study guides have sprang up. These can be both incredibly useful and very entertaining. Three of my favourites are the Blackwell Companion to the Philosophy of Mind edited by Samuel Guttenplan; the Oxford Dictionary of Philosophy by Simon Blackburn; and the on-line Stanford Encyclopedia of Philosophy, edited by Edward Zalta. Indulge yourself.

There are very few intellectual endeavours into which the philosopher cannot productively stick her nose. All the natural and social sciences provide fertile ground for philosophy; as do the arts, literature, politics, history and current affairs

philosophers don’t sit around shooting the breeze. It’s hard work finding a good argument. It takes practise to become skilled at judging the degree of support the premises and steps of an argument provide for the conclusion. Familiarizing yourself with the arguments of the great philosophers of the past is an excellent way to get the requisite practise.

Arguments – rational derivations of conclusions from premises – are central to philosophy. But arguments in another sense – vigorous interchanges of ideas, either verbally or in writing – are also very common in philosophy.

I do not know if the universe is random (contains elements of chance). After all, we tend to attribute chance to the unpredictable, but this unpredictability might be a matter of ignorance rather than chance.

even if things could have been different it does not follow that chance is real. After all, chance is not the only thing that could make a difference.

Obviously, there is no way to prove that choice occurs—as with chance versus determinism, without simply knowing the brute fact about choice there is no way to know whether the universe allows for choice or not.

: because of chance, the results of any choice cannot be known with certainty

if things can fail or go wrong because of chance, then it makes sense to be more forgiving and understanding of failure—at least when the failure can be attributed in part to chance.

the role of chance in success and failure should be considered when planning and creating policies.

There was also a shift in cultural understandings of gender: Belief that men and women are fundamentally different, and stereotypes about women, grew in the 1980s and 1990s despite broad support for gender equality.

But while these toys may broaden the offerings within segregated toy aisles, they do nothing to challenge the underlying fact that the aisles are still segregated. And rather than busting stereotypes, such toys reinforce the idea that gender is the primary determinant of interests and skills.

Lego introduced its Lego Friends line to attract more girls, to resounding success

Or, does color coding toys pink and blue based on gender stereotypes reinforce gender biases?

“The Apple Watch is the most personal device we have ever created,” he said. “It’s not just with you, it’s on you.”

From here on out, there is no down time, and no excuses for reality escapes. You are connected, 24/7.

There is some evidence that heavy smartphone use makes you dumber. The theory is that a having the world at the other end of a mobile search makes for lazy minds, while people who depend less on their devices develop more analytical skills.

Add to this concerns about privacy: that the watch is a tracking device, which sends all your personal information to a central database — a corporate control center that already knows far too much about the preferences and habits of smartphone users.

Quantification is the most overwhelming influence upon the contemporary American understanding of, well, everything. It is enabled by the idolatry of data, which has itself been enabled by the almost unimaginable data-generating capabilities of the new technology

The distinction between knowledge and information is a thing of the past, and there is no greater disgrace than to be a thing of the past.

even as technologism, which is not the same as technology, asserts itself over more and more precincts of human life, so too does scientism, which is not the same as science.

The notion that the nonmaterial dimensions of life must be explained in terms of the material dimensions, and that nonscientific understandings must be translated into scientific understandings if they are to qualify as knowledge, is increasingly popular inside and outside the university

The contrary insistence that the glories of art and thought are not evolutionary adaptations, or that the mind is not the brain, or that love is not just biology’s bait for sex, now amounts to a kind of heresy.

So, too, does the view that the strongest defense of the humanities lies not in the appeal to their utility — that literature majors may find good jobs, that theaters may economically revitalize neighborhoods — but rather in the appeal to their defiantly nonutilitarian character, so that individuals can know more than how things work, and develop their powers of discernment and judgment, their competence in matters of truth and goodness and beauty, to equip themselves adequately for the choices and the crucibles of private and public life.

are we becoming posthumanists?

In American culture right now, as I say, the worldview that is ascendant may be described as posthumanism.

The posthumanism of the 1970s and 1980s was more insular, an academic affair of “theory,” an insurgency of professors; our posthumanism is a way of life, a social fate.

In “The Age of the Crisis of Man: Thought and Fiction in America, 1933-1973,” the gifted essayist Mark Greif, who reveals himself to be also a skillful historian of ideas, charts the history of the 20th-century reckonings with the definition of “man.”

In Graham Swift’s novel “Waterland,” the narrator, a history teacher named Tom Crick, defines the human as “the storytelling animal” who “wants to leave behind not a chaotic wake, not an empty space,” but the “comforting trail signs of stories: As long as there’s a story, it’s all right.”

This is why the historian Yuval Harari, in his book “Sapiens: A Brief History of Humankind,” has proposed that in addition to our personal narratives, we produce collective fictions that are a uniquely human capacity.

if you examine any large-scale human cooperation, you will always find that it is based on some fiction like the nation, like money, like human rights. These are all things that do not exist objectively, but they exist only in the stories that we tell and that we spread around. This is something very unique to us, perhaps the most unique feature of our species.”

As the novelist captures the personal, the historian captures the social story within which most of us are embedded and uniquely thrive. It is the inventive interpretive mind first applying itself to our personal life and then to our social existence that is our core skill.

Maybe you heard that story as encouragement to think of the big picture, but to the psychologist in you the important moral is that any action has to be thought of at multiple levels if you are going to carry it out successfully. The third builder might have the most inspiring view of their day-job, but nobody can build a cathedral without figuring out how to successfully put one brick on top of another like the first builder.

As we move through our days our attention shifts between these levels – from our goals and ambitions, to plans and strategies, and to the lowest levels, our concrete actions. When things are going well, often in familiar situations, we keep our attention on what we want and how we do it seems to take care of itself. If you’re a skilled driver then you manage the gears, indicators and wheel automatically, and your attention is probably caught up in the less routine business of navigating the traffic or talking to your passengers. When things are less routine we have to shift our attention to the details of what we’re doing, taking our minds off the bigger picture for a moment.

The way our attention moves up and down the hierarchy of action is what allows us to carry out complex behaviours, stitching together a coherent plan over multiple moments, in multiple places or requiring multiple actions.

The Doorway Effect occurs when our attention moves between levels, and it reflects the reliance of our memories – even memories for what we were about to do – on the environment we’re in.

Imagine that we’re going upstairs to get our keys and forget that it is the keys we came for as soon as we enter the bedroom. Psychologically, what has happened is that the plan (“Keys!”) has been forgotten even in the middle of implementing a necessary part of the strategy (“Go to bedroom!”). Probably the plan itself is part of a larger plan (“Get ready to leave the house!”), which is part of plans on a wider and wider scale (“Go to work!”, “Keep my job!”, “Be a productive and responsible citizen”, or whatever). Each scale requires attention at some point. Somewhere in navigating this complex hierarchy the need for keys popped into mind, and like a circus performer setting plates spinning on poles, your attention focussed on it long enough to construct a plan, but then moved on to the next plate

And sometimes spinning plates fall. Our memories, even for our goals, are embedded in webs of associations. That can be the physical environment in which we form them, which is why revisiting our childhood home can bring back a flood of previously forgotten memories, or it can be the mental environment – the set of things we were just thinking about when that thing popped into mind.

The Doorway Effect occurs because we change both the physical and mental environments, moving to a different room and thinking about different things. That hastily thought up goal, which was probably only one plate among the many we’re trying to spin, gets forgotten when the context changes.

David Marr, a neuroscientist colleague of Chomsky's at MIT, defined a general framework for studying complex biological systems (like the brain) in his influential book Vision,

a complex biological system can be understood at three distinct levels. The first level ("computational level") describes the input and output to the system, which define the task the system is performing. In the case of the visual system, the input might be the image projected on our retina and the output might our brain's identification of the objects present in the image we had observed. The second level ("algorithmic level") describes the procedure by which an input is converted to an output, i.e. how the image on our retina can be processed to achieve the task described by the computational level. Finally, the third level ("implementation level") describes how our own biological hardware of cells implements the procedure described by the algorithmic level.

The emphasis here is on the internal structure of the system that enables it to perform a task, rather than on external association between past behavior of the system and the environment. The goal is to dig into the "black box" that drives the system and describe its inner workings, much like how a computer scientist would explain how a cleverly designed piece of software works and how it can be executed on a desktop computer.

As written today, the history of cognitive science is a story of the unequivocal triumph of an essentially Chomskyian approach over Skinner's behaviorist paradigm -- an achievement commonly referred to as the "cognitive revolution,"

While this may be a relatively accurate depiction in cognitive science and psychology, behaviorist thinking is far from dead in related disciplines. Behaviorist experimental paradigms and associationist explanations for animal behavior are used routinely by neuroscientists

Chomsky critiqued the field of AI for adopting an approach reminiscent of behaviorism, except in more modern, computationally sophisticated form. Chomsky argued that the field's heavy use of statistical techniques to pick regularities in masses of data is unlikely to yield the explanatory insight that science ought to offer. For Chomsky, the "new AI" -- focused on using statistical learning techniques to better mine and predict data -- is unlikely to yield general principles about the nature of intelligent beings or about cognition.

Behaviorist principles of associations could not explain the richness of linguistic knowledge, our endlessly creative use of it, or how quickly children acquire it with only minimal and imperfect exposure to language presented by their environment.

it has been argued in my view rather plausibly, though neuroscientists don't like it -- that neuroscience for the last couple hundred years has been on the wrong track.

Implicit in this endeavor is the assumption that with enough sophisticated statistical tools and a large enough collection of data, signals of interest can be weeded it out from the noise in large and poorly understood biological systems.

Brenner, a contemporary of Chomsky who also participated in the same symposium on AI, was equally skeptical about new systems approaches to understanding the brain. When describing an up-and-coming systems approach to mapping brain circuits called Connectomics, which seeks to map the wiring of all neurons in the brain (i.e. diagramming which nerve cells are connected to others), Brenner called it a "form of insanity."

These debates raise an old and general question in the philosophy of science: What makes a satisfying scientific theory or explanation, and how ought success be defined for science?

Ever since Isaiah Berlin's famous essay, it has become a favorite pastime of academics to place various thinkers and scientists on the "Hedgehog-Fox" continuum: the Hedgehog, a meticulous and specialized worker, driven by incremental progress in a clearly defined field versus the Fox, a flashier, ideas-driven thinker who jumps from question to question, ignoring field boundaries and applying his or her skills where they seem applicable.

Chomsky's work has had tremendous influence on a variety of fields outside his own, including computer science and philosophy, and he has not shied away from discussing and critiquing the influence of these ideas, making him a particularly interesting person to interview.

If you take a look at the progress of science, the sciences are kind of a continuum, but they're broken up into fields. The greatest progress is in the sciences that study the simplest systems. So take, say physics -- greatest progress there. But one of the reasons is that the physicists have an advantage that no other branch of sciences has. If something gets too complicated, they hand it to someone else.

If a molecule is too big, you give it to the chemists. The chemists, for them, if the molecule is too big or the system gets too big, you give it to the biologists. And if it gets too big for them, they give it to the psychologists, and finally it ends up in the hands of the literary critic, and so on.

An unlikely pair, systems biology and artificial intelligence both face the same fundamental task of reverse-engineering a highly complex system whose inner workings are largely a mystery

neuroscience developed kind of enthralled to associationism and related views of the way humans and animals work. And as a result they've been looking for things that have the properties of associationist psychology.

When participants were in diverse company, their answers were 58 percent more accurate. The prices they chose were much closer to the true values of the stocks. As they spent time interacting in diverse groups, their performance improved.In homogeneous groups, whether in the United States or in Asia, the opposite happened. When surrounded by others of the same ethnicity or race, participants were more likely to copy others, in the wrong direction. Mistakes spread as participants seemingly put undue trust in others’ answers, mindlessly imitating them. In the diverse groups, across ethnicities and locales, participants were more likely to distinguish between wrong and accurate answers. Diversity brought cognitive friction that enhanced deliberation.

For our study, we intentionally chose a situation that required analytical thinking, seemingly unaffected by ethnicity or race. We wanted to understand whether the benefits of diversity stem, as the common thinking has it, from some special perspectives or skills of minorities.

What we actually found is that these benefits can arise merely from the very presence of minorities.

before participants interacted, there were no statistically significant differences between participants in the homogeneous or diverse groups. Minority members did not bring some special knowledge.

When surrounded by people “like ourselves,” we are easily influenced, more likely to fall for wrong ideas. Diversity prompts better, critical thinking. It contributes to error detection. It keeps us from drifting toward miscalculation.

Our findings suggest that racial and ethnic diversity matter for learning, the core purpose of a university. Increasing diversity is not only a way to let the historically disadvantaged into college, but also to promote sharper thinking for everyone.

"Two American psychologists, Pauline Clance and Suzanne Imes, gave it a name in 1978: the impostor syndrome. They described it as a feeling of 'phoniness in people who believe that they are not intelligent, capable or creative despite evidence of high achievement.' While these people 'are highly motivated to achieve,' they also 'live in fear of being "found out" or exposed as frauds.'"

It's this gripping fear that can set in, making you doubt whether you have any place at all trying to do the work you feel called to do.

Making the crucial leap from thought to action is what's important.

"Market" implies you have to figure out how to monetize it. But that's not necessarily true. It can mean that, but it doesn't have to. Really, bringing the value you've created to "the market" just means getting it in front of people.

may just spark a new collaboration or open a door to some other next steps in doing whatever the thing is that you like doing.

that information is favourably consolidated over information associated with a low reward and is transferred to areas of the brain associated with long-term memory

Both groups' performance was better for highly rewarded picture pairs, but the sleep group performed better overall

participants who had slept after learning were selectively better for the highly rewarded pairs

The people who slept were also more confident of achieving a correct answer during the memory tests, even after three months

We already knew that sleep helps strengthens memories, but we now also know that it helps us select and retain those that have a rewarding value

consolidation of memory should work to prioritise information that is critical to our success and survival

Today we think of serendipity as something like dumb luck. But its original meaning was very different.

suggested that this old tale contained a crucial idea about human genius: “As their highnesses travelled, they were always making discoveries, by accident and sagacity, of things which they were not in quest of.” And he proposed a new word — “serendipity” — to describe this princely talent for detective work. At its birth, serendipity meant a skill rather than a random stroke of good fortune.

sees serendipity as something people do. In the mid-1990s, she began a study of about 100 people to find out how they created their own serendipity, or failed to do so.

As people dredge the unknown, they are engaging in a highly creative act. What an inventor “finds” is always an expression of him- or herself.

You become a super-encounterer, according to Dr. Erdelez, in part because you believe that you are one — it helps to assume that you possess special powers of perception

“gathering string” is just another way of talking about super-encountering. After all, “string” is the stuff that accumulates in a journalist’s pocket. It’s the note you jot down in your car after the interview, the knickknack you notice on someone’s shelf, or the anomaly that jumps out at you in Appendix B of an otherwise boring research study.

came up with the term super-encounterer to give us a way to talk about the people rather than just the discoveries. Without such words, we tend to become dazzled by the happy accident itself, to think of it as something that exists independent of an observer.

We can slip into a twisted logic in which we half-believe the penicillin picked Alexander Fleming to be its emissary, or that the moons of Jupiter wanted to be seen by Galileo. But discoveries are products of the human mind.

subjects fell into three distinct groups. Some she called “non-encounterers”; they saw through a tight focus, a kind of chink hole, and they tended to stick to their to-do lists when searching for information rather than wandering off into the margins. Other people were “occasional encounterers,” who stumbled into moments of serendipity now and then. Most interesting were the “super-encounterers,” who reported that happy surprises popped up wherever they looked.

One survey of patent holders (the PatVal study of European inventors, published in 2005) found that an incredible 50 percent of patents resulted from what could be described as a serendipitous process. Thousands of survey respondents reported that their idea evolved when they were working on an unrelated project — and often when they weren’t even trying to invent anything.

need to develop a new, interdisciplinary field — call it serendipity studies — that can help us create a taxonomy of discoveries in the chemistry lab, the newsroom, the forest, the classroom, the particle accelerator and the hospital. By observing and documenting the many different “species” of super-encounterers, we might begin to understand their minds.

Of course, even if we do organize the study of serendipity, it will always be a whimsical undertaking, given that the phenomenon is difficult to define, amazingly variable and hard to capture in data. The clues will no doubt emerge where we least expect them

Language is an essential — perhaps the essential — marker of our species. We learn in and through natural languages; we develop our most fundamental cognitive skills by speaking and hearing languages; and we ultimately assume our identities as human beings and members of communities by exercising those languages

Our profound and impressive ability to create complex tools with which to manipulate our environments is secondary to our ability to conceptualize and communicate about those environments in natural languages.

Natural languages aren’t just more complex versions of the algorithms with which we teach machines to do tasks; they are also the living embodiments of our essence as social animals.

We express our love and our losses, explore beauty, justice and the meaning of our existence, and even come to know ourselves all though natural languages.

we are fundamentally limited in how much we can know about another’s thoughts and feelings, and that this limitation and the desire to transcend it is essential to our humanity

or us humans, communication is about much more than getting information or following instructions; it’s about learning who we are by interacting with others.

Tough conversations are usually about tribal identity

The best icebreaker. To start such a gathering, have all participants go around the room and describe how they got their names.

Scramble the chairs. If you invite disagreeable people over for a conversation, clear the meeting room, except jumble the chairs in a big pile in the middle. This will force everybody to do a cooperative physical activity, untangling the chairs, before anything else. Plus, you’ll scramble the power dynamics depending on where people choose to place their chairs.

You rigidify tribal identity every time you make a request that contains a hint of blame. You make that identity less inflamed every time you lead with weakness: “I know I’m a piece of work, but I’m trying to do better, and I hope you can help me out.” When tribal differences are intractable, the best solution is to create a third tribe that encompasses both of the warring two

The all-purpose question. “Tell me about the challenges you are facing?” Use it when there seems to be nothing else to say.

Never have a meeting around a problem. If you have a problem conversation you are looking backward and assigning blame

Instead, have a possibility conversation. Discuss how you can use the assets you have together to create something good.

Your narrative will never win

Get over it. Find a new narrative.

Never threaten autonomy

People like to feel that their options are open. If you give them an order — “Calm down” or “Be reasonable” — all that they will hear is that you’re threatening their freedom of maneuver, and they will shut down

Attune to the process. When you’re in the middle of an emotional disagreement, shift attention to the process of how you are having the conversatio

Agree on something. If you’re in the middle of an intractable disagreement, find some preliminary thing you can agree on so you can at least take a step into a world of shared reality

Gratitude. People who are good at relationships are always scanning the scene for things they can thank somebody for

Never sulk or withdraw. If somebody doesn’t understand you, not communicating with her won’t help her understand you better.

Reject either/or. The human mind has a tendency to reduce problems to either we do this or we do that

There are usually many more options neither side has imagined yet.

Presume the good. Any disagreement will go better if you assume the other person has good intentions and if you demonstrate how much you over all admire him or her.

Put simply, incompetent people think they know more than they really do, and they tend to be more boastful about it.

To test Darwin’s theory, the researchers quizzed people on several topics, such as grammar, logical reasoning and humor. After each test, they asked the participants how they thought they did. Specifically, participants were asked how many of the other quiz-takers they beat.

Time after time, no matter the subject, the people who did poorly on the tests ranked their competence much higher

On average, test takers who scored as low as the 10th percentile ranked themselves near the 70th percentile. Those least likely to know what they were talking about believed they knew as much as the experts.

Dunning and Kruger’s results have been replicated in at least a dozen different domains: math skills, wine tasting, chess, medical knowledge among surgeons and firearm safety among hunters.

Even though President Trump’s statements are rife with errors, falsehoods or inaccuracies, he expresses great confidence in his aptitude. He says he does not read extensively because he solves problems “with very little knowledge other than the knowledge I [already] had.” He has said in interviews he doesn’t read lengthy reports because “I already know exactly what it is.”

He has “the best words” and cites his “high levels of intelligence” in rejecting the scientific consensus on climate change. Decades ago, he said he could end the Cold War: “It would take an hour and a half to learn everything there is to learn about missiles,” Trump told The Washington Post’s Lois Romano over dinner in 1984. “I think I know most of it anyway.”

Whether people want to understand “the other side” or they’re just looking for an epithet, the Dunning-Kruger effect works as both, Dunning said, which he believes explains the rise of interest.

Dunning says the effect is particularly dangerous when someone with influence or the means to do harm doesn’t have anyone who can speak honestly about their mistakes.

Not surprisingly (though no less concerning), Dunning’s follow-up research shows the poorest performers are also the least likely to accept criticism or show interest in self improvement.

When I speak of elite education, I mean prestigious institutions like Harvard or Stanford or Williams as well as the larger universe of second-tier selective schools, but I also mean everything that leads up to and away from them—the private and affluent public high schools; the ever-growing industry of tutors and consultants and test-prep courses; the admissions process itself, squatting like a dragon at the entrance to adulthood; the brand-name graduate schools and employment opportunities that come after the B.A.; and the parents and communities, largely upper-middle class, who push their children into the maw of this machine.

Our system of elite education manufactures young people who are smart and talented and driven, yes, but also anxious, timid, and lost, with little intellectual curiosity and a stunted sense of purpose: trapped in a bubble of privilege, heading meekly in the same direction, great at what they’re doing but with no idea why they’re doing it.

“Super People,” the writer James Atlas has called them—the stereotypical ultra-high-achieving elite college students of today. A double major, a sport, a musical instrument, a couple of foreign languages, service work in distant corners of the globe, a few hobbies thrown in for good measure: They have mastered them all, and with a serene self-assurance

Like so many kids today, I went off to college like a sleepwalker. You chose the most prestigious place that let you in; up ahead were vaguely understood objectives: status, wealth—“success.” What it meant to actually get an education and why you might want one—all this was off the table.

It was only after 24 years in the Ivy League—college and a Ph.D. at Columbia, ten years on the faculty at Yale—that I started to think about what this system does to kids and how they can escape from it, what it does to our society and how we can dismantle it.

I taught many wonderful young people during my years in the Ivy League—bright, thoughtful, creative kids whom it was a pleasure to talk with and learn from. But most of them seemed content to color within the lines that their education had marked out for them. Very few were passionate about ideas. Very few saw college as part of a larger project of intellectual discovery and development. Everyone dressed as if they were ready to be interviewed at a moment’s notice.

Look beneath the façade of seamless well-adjustment, and what you often find are toxic levels of fear, anxiety, and depression, of emptiness and aimlessness and isolation. A large-scale survey of college freshmen recently found that self-reports of emotional well-being have fallen to their lowest level in the study’s 25-year history.

So extreme are the admission standards now that kids who manage to get into elite colleges have, by definition, never experienced anything but success. The prospect of not being successful terrifies them, disorients them. The cost of falling short, even temporarily, becomes not merely practical, but existential. The result is a violent aversion to risk.

There are exceptions, kids who insist, against all odds, on trying to get a real education. But their experience tends to make them feel like freaks. One student told me that a friend of hers had left Yale because she found the school “stifling to the parts of yourself that you’d call a soul.”

What no one seems to ask is what the “return” is supposed to be. Is it just about earning more money? Is the only purpose of an education to enable you to get a job? What, in short, is college for?

The first thing that college is for is to teach you to think.

College is an opportunity to stand outside the world for a few years, between the orthodoxy of your family and the exigencies of career, and contemplate things from a distance.

it is only through the act of establishing communication between the mind and the heart, the mind and experience, that you become an individual, a unique being—a soul. The job of college is to assist you to begin to do that. Books, ideas, works of art and thought, the pressure of the minds around you that are looking for their own answers in their own ways.

College is not the only chance to learn to think, but it is the best. One thing is certain: If you haven’t started by the time you finish your B.A., there’s little likelihood you’ll do it later. That is why an undergraduate experience devoted exclusively to career preparation is four years largely wasted.

Elite schools like to boast that they teach their students how to think, but all they mean is that they train them in the analytic and rhetorical skills that are necessary for success in business and the professions.

Everything is technocratic—the development of expertise—and everything is ultimately justified in technocratic terms.

Religious colleges—even obscure, regional schools that no one has ever heard of on the coasts—often do a much better job in that respect.

At least the classes at elite schools are academically rigorous, demanding on their own terms, no? Not necessarily. In the sciences, usually; in other disciplines, not so much

professors and students have largely entered into what one observer called a “nonaggression pact.”

higher marks for shoddier work.

today’s young people appear to be more socially engaged than kids have been for several decades and that they are more apt to harbor creative or entrepreneurial impulses

they tend to be played out within the same narrow conception of what constitutes a valid life: affluence, credentials, prestige.

Experience itself has been reduced to instrumental function, via the college essay. From learning to commodify your experiences for the application, the next step has been to seek out experiences in order to have them to commodify

there is now a thriving sector devoted to producing essay-ready summers

To be a high-achieving student is to constantly be urged to think of yourself as a future leader of society.

what these institutions mean by leadership is nothing more than getting to the top. Making partner at a major law firm or becoming a chief executive, climbing the greasy pole of whatever hierarchy you decide to attach yourself to. I don’t think it occurs to the people in charge of elite colleges that the concept of leadership ought to have a higher meaning, or, really, any meaning.

The irony is that elite students are told that they can be whatever they want, but most of them end up choosing to be one of a few very similar things

As of 2010, about a third of graduates went into financing or consulting at a number of top schools, including Harvard, Princeton, and Cornell.

Whole fields have disappeared from view: the clergy, the military, electoral politics, even academia itself, for the most part, including basic science

It’s considered glamorous to drop out of a selective college if you want to become the next Mark Zuckerberg, but ludicrous to stay in to become a social worker. “What Wall Street figured out,” as Ezra Klein has put it, “is that colleges are producing a large number of very smart, completely confused graduates. Kids who have ample mental horsepower, an incredible work ethic and no idea what to do next.”

t almost feels ridiculous to have to insist that colleges like Harvard are bastions of privilege, where the rich send their children to learn to walk, talk, and think like the rich. Don’t we already know this? They aren’t called elite colleges for nothing. But apparently we like pretending otherwise. We live in a meritocracy, after all.

Visit any elite campus across our great nation, and you can thrill to the heart-warming spectacle of the children of white businesspeople and professionals studying and playing alongside the children of black, Asian, and Latino businesspeople and professionals

That doesn’t mean there aren’t a few exceptions, but that is all they are. In fact, the group that is most disadvantaged by our current admissions policies are working-class and rural whites, who are hardly present

The college admissions game is not primarily about the lower and middle classes seeking to rise, or even about the upper-middle class attempting to maintain its position. It is about determining the exact hierarchy of status within the upper-middle class itself.

This system is exacerbating inequality, retarding social mobility, perpetuating privilege, and creating an elite that is isolated from the society that it’s supposed to lead. The numbers are undeniable. In 1985, 46 percent of incoming freshmen at the 250 most selective colleges came from the top quarter of the income distribution. By 2000, it was 55 percent

The major reason for the trend is clear. Not increasing tuition, though that is a factor, but the ever-growing cost of manufacturing children who are fit to compete in the college admissions game

Wealthy families start buying their children’s way into elite colleges almost from the moment they are born: music lessons, sports equipment, foreign travel (“enrichment” programs, to use the all-too-perfect term)—most important, of course, private-school tuition or the costs of living in a place with top-tier public schools.

s there anything that I can do, a lot of young people have written to ask me, to avoid becoming an out-of-touch, entitled little shit? I don’t have a satisfying answer, short of telling them to transfer to a public university. You cannot cogitate your way to sympathy with people of different backgrounds, still less to knowledge of them. You need to interact with them directly, and it has to be on an equal footing

Elite private colleges will never allow their students’ economic profile to mirror that of society as a whole. They can’t afford to—they need a critical mass of full payers and they need to tend to their donor base—and it’s not even clear that they’d want to.

Elite colleges are not just powerless to reverse the movement toward a more unequal society; their policies actively promote it.

The SAT is supposed to measure aptitude, but what it actually measures is parental income, which it tracks quite closely

U.S. News and World Report supplies the percentage of freshmen at each college who finished in the highest 10 percent of their high school class. Among the top 20 universities, the number is usually above 90 percent. I’d be wary of attending schools like that. Students determine the level of classroom discussion; they shape your values and expectations, for good and ill. It’s partly because of the students that I’d warn kids away from the Ivies and their ilk. Kids at less prestigious schools are apt to be more interesting, more curious, more open, and far less entitled and competitive.

The best option of all may be the second-tier—not second-rate—colleges, like Reed, Kenyon, Wesleyan, Sewanee, Mount Holyoke, and others. Instead of trying to compete with Harvard and Yale, these schools have retained their allegiance to real educational values.

Not being an entitled little shit is an admirable goal. But in the end, the deeper issue is the situation that makes it so hard to be anything else. The time has come, not simply to reform that system top to bottom, but to plot our exit to another kind of society altogether.

The education system has to act to mitigate the class system, not reproduce it. Affirmative action should be based on class instead of race, a change that many have been advocating for years. Preferences for legacies and athletes ought to be discarded. SAT scores should be weighted to account for socioeconomic factors. Colleges should put an end to résumé-stuffing by imposing a limit on the number of extracurriculars that kids can list on their applications. They ought to place more value on the kind of service jobs that lower-income students often take in high school and that high achievers almost never do. They should refuse to be impressed by any opportunity that was enabled by parental wealth

More broadly, they need to rethink their conception of merit. If schools are going to train a better class of leaders than the ones we have today, they’re going to have to ask themselves what kinds of qualities they need to promote. Selecting students by GPA or the number of extracurriculars more often benefits the faithful drudge than the original mind.

reforming the admissions process. That might address the problem of mediocrity, but it won’t address the greater one of inequality

The problem is the Ivy League itself. We have contracted the training of our leadership class to a set of private institutions. However much they claim to act for the common good, they will always place their interests first.

I’ve come to see that what we really need is to create one where you don’t have to go to the Ivy League, or any private college, to get a first-rate education.

High-quality public education, financed with public money, for the benefit of all

Everybody gets an equal chance to go as far as their hard work and talent will take them—you know, the American dream. Everyone who wants it gets to have the kind of mind-expanding, soul-enriching experience that a liberal arts education provides.

We recognize that free, quality K–12 education is a right of citizenship. We also need to recognize—as we once did and as many countries still do—that the same is true of higher education. We have tried aristocracy. We have tried meritocracy. Now it’s time to try democracy.

“I’m convinced there is something we can invent using our content and digital properties beyond ebooks, but I reached the conclusion that we don’t really have the skills and talents in our companies, because publishers and editors are accustomed to picking a manuscript and creating a design on a flat page. They don’t really know the full potential of 3-D and digital,”

“This wasn’t just coming from thinking of our revenues. If you let the price of ebooks go down to say $2 or $3 in western markets, you are going to kill all infrastructure, you’re going to kill booksellers, you’re going to kill supermarkets, and you are going to kill the author’s revenues,” he said. “You have to defend the logic of your market against the interest of the big technology companies and their business models. The battle in 2014 was all about that. We had to do it.”

What none of these parents understand is that their children’s and teens’ destructive obsession with technology is the predictable consequence of a virtually unrecognized merger between the tech industry and psychology.

Dr. B.J. Fogg, is a psychologist and the father of persuasive technology, a discipline in which digital machines and apps — including smartphones, social media, and video games — are configured to alter human thoughts and behaviors. As the lab’s website boldly proclaims: “Machines designed to change humans.”

These parents have no idea that lurking behind their kids’ screens and phones are a multitude of psychologists, neuroscientists, and social science experts who use their knowledge of psychological vulnerabilities to devise products that capture kids’ attention for the sake of industry profit.

psychology — a discipline that we associate with healing — is now being used as a weapon against children.

This alliance pairs the consumer tech industry’s immense wealth with the most sophisticated psychological research, making it possible to develop social media, video games, and phones with drug-like power to seduce young users.

Likewise, social media companies use persuasive design to prey on the age-appropriate desire for preteen and teen kids, especially girls, to be socially successful. This drive is built into our DNA, since real-world relational skills have fostered human evolution.

Called “the millionaire maker,” Fogg has groomed former students who have used his methods to develop technologies that now consume kids’ lives. As he recently touted on his personal website, “My students often do groundbreaking projects, and they continue having impact in the real world after they leave Stanford… For example, Instagram has influenced the behavior of over 800 million people. The co-founder was a student of mine.”

Persuasive technology (also called persuasive design) works by deliberately creating digital environments that users feel fulfill their basic human drives — to be social or obtain goals — better than real-world alternatives.

Kids spend countless hours in social media and video game environments in pursuit of likes, “friends,” game points, and levels — because it’s stimulating, they believe that this makes them happy and successful, and they find it easier than doing the difficult but developmentally important activities of childhood.

While persuasion techniques work well on adults, they are particularly effective at influencing the still-maturing child and teen brain.

“Video games, better than anything else in our culture, deliver rewards to people, especially teenage boys,” says Fogg. “Teenage boys are wired to seek competency. To master our world and get better at stuff. Video games, in dishing out rewards, can convey to people that their competency is growing, you can get better at something second by second.”

it’s persuasive design that’s helped convince this generation of boys they are gaining “competency” by spending countless hours on game sites, when the sad reality is they are locked away in their rooms gaming, ignoring school, and not developing the real-world competencies that colleges and employers demand.

Persuasive technologies work because of their apparent triggering of the release of dopamine, a powerful neurotransmitter involved in reward, attention, and addiction.

As she says, “If you don’t get 100 ‘likes,’ you make other people share it so you get 100…. Or else you just get upset. Everyone wants to get the most ‘likes.’ It’s like a popularity contest.”

there are costs to Casey’s phone obsession, noting that the “girl’s phone, be it Facebook, Instagram or iMessage, is constantly pulling her away from her homework, sleep, or conversations with her family.

Casey says she wishes she could put her phone down. But she can’t. “I’ll wake up in the morning and go on Facebook just… because,” she says. “It’s not like I want to or I don’t. I just go on it. I’m, like, forced to. I don’t know why. I need to. Facebook takes up my whole life.”

B.J. Fogg may not be a household name, but Fortune Magazine calls him a “New Guru You Should Know,” and his research is driving a worldwide legion of user experience (UX) designers who utilize and expand upon his models of persuasive design.

“No one has perhaps been as influential on the current generation of user experience (UX) designers as Stanford researcher B.J. Fogg.”

the core of UX research is about using psychology to take advantage of our human vulnerabilities.

As Fogg is quoted in Kosner’s Forbes article, “Facebook, Twitter, Google, you name it, these companies have been using computers to influence our behavior.” However, the driving force behind behavior change isn’t computers. “The missing link isn’t the technology, it’s psychology,” says Fogg.

UX researchers not only follow Fogg’s design model, but also his apparent tendency to overlook the broader implications of persuasive design. They focus on the task at hand, building digital machines and apps that better demand users’ attention, compel users to return again and again, and grow businesses’ bottom line.

the “Fogg Behavior Model” is a well-tested method to change behavior and, in its simplified form, involves three primary factors: motivation, ability, and triggers.

“We can now create machines that can change what people think and what people do, and the machines can do that autonomously.”

Regarding ability, Fogg suggests that digital products should be made so that users don’t have to “think hard.” Hence, social networks are designed for ease of use

Finally, Fogg says that potential users need to be triggered to use a site. This is accomplished by a myriad of digital tricks, including the sending of incessant notifications

moral questions about the impact of turning persuasive techniques on children and teens are not being asked. For example, should the fear of social rejection be used to compel kids to compulsively use social media? Is it okay to lure kids away from school tasks that demand a strong mental effort so they can spend their lives on social networks or playing video games that don’t make them think much at all?

Describing how his formula is effective at getting people to use a social network, the psychologist says in an academic paper that a key motivator is users’ desire for “social acceptance,” although he says an even more powerful motivator is the desire “to avoid being socially rejected.”

the startup Dopamine Labs boasts about its use of persuasive techniques to increase profits: “Connect your app to our Persuasive AI [Artificial Intelligence] and lift your engagement and revenue up to 30% by giving your users our perfect bursts of dopamine,” and “A burst of Dopamine doesn’t just feel good: it’s proven to re-wire user behavior and habits.”

Ramsay Brown, the founder of Dopamine Labs, says in a KQED Science article, “We have now developed a rigorous technology of the human mind, and that is both exciting and terrifying. We have the ability to twiddle some knobs in a machine learning dashboard we build, and around the world hundreds of thousands of people are going to quietly change their behavior in ways that, unbeknownst to them, feel second-nature but are really by design.”

Programmers call this “brain hacking,” as it compels users to spend more time on sites even though they mistakenly believe it’s strictly due to their own conscious choices.

Banks of computers employ AI to “learn” which of a countless number of persuasive design elements will keep users hooked

A persuasion profile of a particular user’s unique vulnerabilities is developed in real time and exploited to keep users on the site and make them return again and again for longer periods of time. This drives up profits for consumer internet companies whose revenue is based on how much their products are used.

“The leaders of Internet companies face an interesting, if also morally questionable, imperative: either they hijack neuroscience to gain market share and make large profits, or they let competitors do that and run away with the market.”

Social media and video game companies believe they are compelled to use persuasive technology in the arms race for attention, profits, and survival.

Children’s well-being is not part of the decision calculus.

one breakthrough occurred in 2017 when Facebook documents were leaked to The Australian. The internal report crafted by Facebook executives showed the social network boasting to advertisers that by monitoring posts, interactions, and photos in real time, the network is able to track when teens feel “insecure,” “worthless,” “stressed,” “useless” and a “failure.”

The report also bragged about Facebook’s ability to micro-target ads down to “moments when young people need a confidence boost.”

These design techniques provide tech corporations a window into kids’ hearts and minds to measure their particular vulnerabilities, which can then be used to control their behavior as consumers. This isn’t some strange future… this is now.

The official tech industry line is that persuasive technologies are used to make products more engaging and enjoyable. But the revelations of industry insiders can reveal darker motives.

Revealing the hard science behind persuasive technology, Hopson says, “This is not to say that players are the same as rats, but that there are general rules of learning which apply equally to both.”

After penning the paper, Hopson was hired by Microsoft, where he helped lead the development of the Xbox Live, Microsoft’s online gaming system

“If game designers are going to pull a person away from every other voluntary social activity or hobby or pastime, they’re going to have to engage that person at a very deep level in every possible way they can.”

This is the dominant effect of persuasive design today: building video games and social media products so compelling that they pull users away from the real world to spend their lives in for-profit domains.

Persuasive technologies are reshaping childhood, luring kids away from family and schoolwork to spend more and more of their lives sitting before screens and phones.

“Since we’ve figured to some extent how these pieces of the brain that handle addiction are working, people have figured out how to juice them further and how to bake that information into apps.”

Today, persuasive design is likely distracting adults from driving safely, productive work, and engaging with their own children — all matters which need urgent attention

Still, because the child and adolescent brain is more easily controlled than the adult mind, the use of persuasive design is having a much more hurtful impact on kids.

But to engage in a pursuit at the expense of important real-world activities is a core element of addiction.

younger U.S. children now spend 5 ½ hours each day with entertainment technologies, including video games, social media, and online videos.

Even more, the average teen now spends an incredible 8 hours each day playing with screens and phones

U.S. kids only spend 16 minutes each day using the computer at home for school.

Quietly, using screens and phones for entertainment has become the dominant activity of childhood.

Younger kids spend more time engaging with entertainment screens than they do in school

teens spend even more time playing with screens and phones than they do sleeping

kids are so taken with their phones and other devices that they have turned their backs to the world around them.

many children are missing out on real-life engagement with family and school — the two cornerstones of childhood that lead them to grow up happy and successful

persuasive technologies are pulling kids into often toxic digital environments

A too frequent experience for many is being cyberbullied, which increases their risk of skipping school and considering suicide.

And there is growing recognition of the negative impact of FOMO, or the fear of missing out, as kids spend their social media lives watching a parade of peers who look to be having a great time without them, feeding their feelings of loneliness and being less than.

The combined effects of the displacement of vital childhood activities and exposure to unhealthy online environments is wrecking a generation.

as the typical age when kids get their first smartphone has fallen to 10, it’s no surprise to see serious psychiatric problems — once the domain of teens — now enveloping young kids

Self-inflicted injuries, such as cutting, that are serious enough to require treatment in an emergency room, have increased dramatically in 10- to 14-year-old girls, up 19% per year since 2009.

While girls are pulled onto smartphones and social media, boys are more likely to be seduced into the world of video gaming, often at the expense of a focus on school

it’s no surprise to see this generation of boys struggling to make it to college: a full 57% of college admissions are granted to young women compared with only 43% to young men.

Economists working with the National Bureau of Economic Research recently demonstrated how many young U.S. men are choosing to play video games rather than join the workforce.

The destructive forces of psychology deployed by the tech industry are making a greater impact on kids than the positive uses of psychology by mental health providers and child advocates. Put plainly, the science of psychology is hurting kids more than helping them.

Hope for this wired generation has seemed dim until recently, when a surprising group has come forward to criticize the tech industry’s use of psychological manipulation: tech executives

Tristan Harris, formerly a design ethicist at Google, has led the way by unmasking the industry’s use of persuasive design. Interviewed in The Economist’s 1843 magazine, he says, “The job of these companies is to hook people, and they do that by hijacking our psychological vulnerabilities.”

Marc Benioff, CEO of the cloud computing company Salesforce, is one of the voices calling for the regulation of social media companies because of their potential to addict children. He says that just as the cigarette industry has been regulated, so too should social media companies. “I think that, for sure, technology has addictive qualities that we have to address, and that product designers are working to make those products more addictive, and we need to rein that back as much as possible,”

“If there’s an unfair advantage or things that are out there that are not understood by parents, then the government’s got to come forward and illuminate that.”

Since millions of parents, for example the parents of my patient Kelly, have absolutely no idea that devices are used to hijack their children’s minds and lives, regulation of such practices is the right thing to do.

Another improbable group to speak out on behalf of children is tech investors.

How has the consumer tech industry responded to these calls for change? By going even lower.

Facebook recently launched Messenger Kids, a social media app that will reach kids as young as five years old. Suggestive that harmful persuasive design is now honing in on very young children is the declaration of Messenger Kids Art Director, Shiu Pei Luu, “We want to help foster communication [on Facebook] and make that the most exciting thing you want to be doing.”

the American Psychological Association (APA) — which is tasked with protecting children and families from harmful psychological practices — has been essentially silent on the matter

APA Ethical Standards require the profession to make efforts to correct the “misuse” of the work of psychologists, which would include the application of B.J. Fogg’s persuasive technologies to influence children against their best interests

Manipulating children for profit without their own or parents’ consent, and driving kids to spend more time on devices that contribute to emotional and academic problems is the embodiment of unethical psychological practice.

“Never before in history have basically 50 mostly men, mostly 20–35, mostly white engineer designer types within 50 miles of where we are right now [Silicon Valley], had control of what a billion people think and do.”

Some may argue that it’s the parents’ responsibility to protect their children from tech industry deception. However, parents have no idea of the powerful forces aligned against them, nor do they know how technologies are developed with drug-like effects to capture kids’ minds

Others will claim that nothing should be done because the intention behind persuasive design is to build better products, not manipulate kids

similar circumstances exist in the cigarette industry, as tobacco companies have as their intention profiting from the sale of their product, not hurting children. Nonetheless, because cigarettes and persuasive design predictably harm children, actions should be taken to protect kids from their effects.

in a 1998 academic paper, Fogg describes what should happen if things go wrong, saying, if persuasive technologies are “deemed harmful or questionable in some regard, a researcher should then either take social action or advocate that others do so.”

I suggest turning to President John F. Kennedy’s prescient guidance: He said that technology “has no conscience of its own. Whether it will become a force for good or ill depends on man.”

The APA should begin by demanding that the tech industry’s behavioral manipulation techniques be brought out of the shadows and exposed to the light of public awareness

Changes should be made in the APA’s Ethics Code to specifically prevent psychologists from manipulating children using digital machines, especially if such influence is known to pose risks to their well-being.

Moreover, the APA should follow its Ethical Standards by making strong efforts to correct the misuse of psychological persuasion by the tech industry and by user experience designers outside the field of psychology.

It should join with tech executives who are demanding that persuasive design in kids’ tech products be regulated

The APA also should make its powerful voice heard amongst the growing chorus calling out tech companies that intentionally exploit children’s vulnerabilities.