Who is Andrew Tate, the misogynist hero to millions of young men? | The Economist - 0 views
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what sets Mr Tate apart from other alt-right social-media personalities and previous anti-feminist online movements is the extent to which his views have found a ready audience among teenage boys.
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In 2021 Mr Tate established Hustlers University, an online platform where young men could take courses in business and investing for $49.99 a month. It also gave students financial rewards for promoting Mr Tate’s misogynist ideas via a now-suspended affiliate marketing programme. Thanks to a continuing stream of fan-generated content, his views have proliferated on social media even though most platforms have banned his accounts.
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Part of the reason why Mr Tate has found success specifically on TikTok is that its algorithm is uniquely predictive, appearing not only to rely on the content users watch and recommend, but making assumptions about their potential interests
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That has made him the most popular influencer among American Gen-Zers, according to a twice-yearly survey of 14,500 of the country’s teenage boys and girls by Piper Sandler, a finance company that researches consumer data. Teachers have reported boys as young as 11 praising and emulating him.