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Atlantic.displayRandomElement('#header li.business .sponsored-dropdown-item'); Derek Thompson - Derek Thompson is a senior editor at The Atlantic, where he oversees business coverage for the website. More Derek has also written for Slate, BusinessWeek, and the Daily Beast. He has appeared as a guest on radio and television networks, including NPR, the BBC, CNBC, and MSNBC. All Posts RSS feed Share Share on facebook Share on linkedin Share on twitter « Previous Thompson Email Print Close function plusOneCallback () { $(document).trigger('share'); } $(document).ready(function() { var iframeUrl = "\/ad\/thanks-iframe\/TheAtlanticOnline\/channel_business;src=blog;by=derek-thompson;title=the-irrational-consumer-why-economics-is-dead-wrong-about-how-we-make-choices;pos=sharing;sz=640x480,336x280,300x250"; var toolsClicked = false; $('#toolsTop').click(function() { toolsClicked = 'top'; }); $('#toolsBottom').click(function() { toolsClicked = 'bottom'; }); $('#thanksForSharing a.hide').click(function() { $('#thanksForSharing').hide(); }); var onShareClickHandler = function() { var top = parseInt($(this).css('top').replace(/px/, ''), 10); toolsClicked = (top > 600) ? 'bottom' : 'top'; }; var onIframeReady = function(iframe) { var win = iframe.contentWindow; // Don't show the box if there's no ad in it if (win.$('.ad').children().length == 1) { return; } var visibleAds = win.$('.ad').filter(function() { return !($(this).css('display') == 'none'); }); if (visibleAds.length == 0) { // Ad is hidden, so don't show return; } if (win.$('.ad').hasClass('adNotLoaded')) { // Ad failed to load so don't show return; } $('#thanksForSharing').css('display', 'block'); var top; if(toolsClicked == 'bottom' && $('#toolsBottom').length) { top = $('#toolsBottom')[0].offsetTop + $('#toolsBottom').height() - 310; } else { top = $('#toolsTop')[0].offsetTop + $('#toolsTop').height() + 10; } $('#thanksForSharing').css('left', (-$('#toolsTop').offset().left + 60) + 'px'); $('#thanksForSharing').css('top', top + 'px'); }; var onShare = function() { // Close "Share successful!" AddThis plugin popup if (window._atw && window._atw.clb && $('#at15s:visible').length) { _atw.clb(); } if (iframeUrl == null) { return; } $('#thanksForSharingIframe').attr('src', "\/ad\/thanks-iframe\/TheAtlanticOnline\/channel_business;src=blog;by=derek-thompson;title=the-irrational-consumer-why-economics-is-dead-wrong-about-how-we-make-choices;pos=sharing;sz=640x480,336x280,300x250"); $('#thanksForSharingIframe').load(function() { var iframe = this; var win = iframe.contentWindow; if (win.loaded) { onIframeReady(iframe); } else { win.$(iframe.contentDocument).ready(function() { onIframeReady(iframe); }) } }); }; if (window.addthis) { addthis.addEventListener('addthis.ready', function() { $('.articleTools .share').mouseover(function() { $('#at15s').unbind('click', onShareClickHandler); $('#at15s').bind('click', onShareClickHandler); }); }); addthis.addEventListener('addthis.menu.share', function(evt) { onShare(); }); } // This 'share' event is used for testing, so one can call // $(document).trigger('share') to get the thank you for // sharing box to appear. $(document).bind('share', function(event) { onShare(); }); if (!window.FB || (window.FB && !window.FB._apiKey)) { // Hook into the fbAsyncInit function and register our listener there var oldFbAsyncInit = (window.fbAsyncInit) ? window.fbAsyncInit : (function() { }); window.fbAsyncInit = function() { oldFbAsyncInit(); FB.Event.subscribe('edge.create', function(response) { // to hide the facebook comments box $('#facebookLike span.fb_edge_comment_widget').hide(); onShare(); }); }; } else if (window.FB) { FB.Event.subscribe('edge.create', function(response) { // to hide the facebook comments box $('#facebookLike span.fb_edge_comment_widget').hide(); onShare(); }); } }); The Irrational Consumer: Why Economics Is Dead Wrong About How We Make Choices By Derek Thompson he

First, making a choice is physically exhausting, literally, so that somebody forced to make a number of decisions in a row is likely to get lazy and dumb.

Second, having too many choices can make us less likely to come to a conclusion. In a famous study of the so-called "paradox of choice", psychologists Mark Lepper and Sheena Iyengar found that customers presented with six jam varieties were more likely to buy one than customers offered a choice of 24.

Urban airports like Boston’s Logan thought they had silenced noise issues with quieter planes. Now complaints pour in from suburbs 10 to 15 miles away because new navigation routes have created relentless noise for some homeowners. Photo: Alamy By Scott McCartney Scott McCartney The Wall Street Journal BiographyScott McCartney @MiddleSeat Scott.McCartney@wsj.com March 7, 2018 8:39 a.m. ET 146 COMMENTS saveSB107507240220

It turns out engines aren’t the major culprit anymore. New airplanes are much quieter. It’s the “whoosh” that big airplanes make racing through the air.

Computer models suggest slowing departures by 30 knots—about 35 miles an hour—would reduce noise on the ground significantly.

Science is, in one sense, our knowledge of all that — all the stuff that is in the universe

But just as importantly, science is also a reliable process by which we learn about all that stuff in the universe. However, science is different from many other ways of learning because of the way it is done. Science relies on testing ideas with evidence gathered from the natural world.

Science helps satisfy the natural curiosity with which we are all born: why is the sky blue, how did the leopard get its spots, what is a solar eclipse? With science, we can answer such questions without resorting to magical explanations.

Game theory Sports Previous Next Latest Game theory Latest from all our blogs Football and racist language Reclaiming the Y-word Nov 9th 2012, 16:28 by B.R. ENGLISH football grounds in the 1980s were not pleasant places. Fans were squeezed into caged terraces which were often left open to the elements. Hooliganism was rife and the country was in a state of moral panic as lurid images of fighting youths became a fixture on news bulletins. Margaret Thatcher, the prime minister, convened a "war cabinet". Ken Bates, the chairman of Chelsea football club, suggested electrifying the fences in the stadiums to keep the warring factions apart. By the end of the decade English football reached its nadir. In 1985, 39 Italian football fans had been killed in Heysel, Belgium after a riot by Liverpool supporters. In 1989, Liverpool supporters themselves were the victims as 96 lost their lives at Hillsborough as a result of incompetent policing.Some time toward the beginning of that decade, aged around ten, your correspondent was taken to his first away game by his father, a fanatical supporter of Tottenham Hotspur. The game was a derby with Chelsea, a bitter London rival. Chelsea's fans were among the game’s most notorious. Many were skinheads; foot soldiers of extreme right-wing parties such as the National Front and the British Movement. Tottenham, because of the area in North London in which it is situated, had a large and visible Jewish following. It did not make for a pleasant combination. At one point during the first half the hostile Chelsea crowd fell suddenly silent. Quietly at first came a hissing sound, like someone letting out gas from a canister. Before long the hissing reached crescendo. It was a terrifying sound for a small boy. But I was too young to grasp the significance. Only later was I filled in: the Chelsea fans were mimicking the sound of cyanide being released at a Nazi concentration camp. As the years wore on, the abuse towards Spurs fans became less subtle. When clubs with a large right-wing following came to Tottenham’s White Hart Lane stadium, such as Chelsea, West Ham, Leeds and Manchester United, the anti-semitism was relentless. One common song ran:Spurs are on their way to BelsenHitler's going to gas ‘em againThe Yids from TottenhamThe Yids from White Hart Lane The Y-word. It was the most relentless chant of all. Thousand of opposition fans, faces snarled, would come together in spiteful mantra: “Yiddo! Yiddo!” It was directed towards Tottenham fans and players alike. It would go on for minutes at a time, many times in a game. After a while it was so commonplace that one became immune to it. At some point during that time, something odd began to happen. Tottenham fans began to appropriate the Y-word. Gradually they began to refer to themselves as Yids. The club’s supporters started to describe themselves as the “Yid Army”. Soon the word was being chanted solely by Tottenham fans referring to themselves in a spirit of celebration and of togetherness. It had been reclaimed in much the same way that the word “nigger” was taken back by black hip-hop artists and “queer” was by gays.As a result, the word died as an insult, at least within football grounds.

 wrote my favorite sentence about this whole affair, one which I often quoted in my speeches to great audience laughter: “there are only three possible explanations for the Snowden heist: 1) It was a Russian espionage operation; 2) It was a Chinese espionage operation; or 3) It was a joint Sino-Russian operation.”

demanding that they only publish those which expose information necessary to inform the public debate: precisely because he did not want to destroy NSA programs he believes are justifiable.

As is true of most leaks – from the routine to the spectacular – those publishing decisions rested solely in the hands of the media outlets and their teams of reporters, editors and lawyers.

Special K for breakfast. Liverwurst and cheese for lunch. And I remember the song ‘You've Got Personality’ was playing as on the radio as I pulled up for work,” said Healy, one of 50 confirmed people in the United States with Highly Superior Autobiographical Memory, an uncanny ability to remember dates and events.

New research released this week has found that even people with phenomenal memory are susceptible to having “false memories,” suggesting that “memory distortions are basic and widespread in humans, and it may be unlikely that anyone is immune,” according to the authors of the study published in Proceedings of the National Academy of Sciences (PNAS).

Professor Elizabeth Loftus, who has spent decades researching how memories can become contaminated with people remembering—sometimes quite vividly and confidently—events that never happened. Loftus has found that memories can be planted in someone’s mind if they are exposed to misinformation after an event, or if they are asked suggestive questions about the past

Let L be the Classical Liar Sentence. If L is true, then L is false. But we can also establish the converse, as follows. Assume L is false. Because the Liar Sentence is just the sentence that ‘says’ L is false, the Liar Sentence is therefore true, so L is true. We have now shown that L is true if, and only if, it is false. Since L must be one or the other, it is both.

The following sentence is true. The following sentence is true. The following sentence is true. The first sentence in this list is false.

A sentence is true if, and only if, what it says is so.

I already knew that many college-aged students don’t believe in moral facts.

the overwhelming majority of college freshman in their classrooms view moral claims as mere opinions that are not true or are true only relative to a culture.

where is the view coming from?

how we all usually respond when our memory is challenged. We have an abstract understanding that people can remember the same event differently.

But when our own memories are challenged, we may neglect all this and instead respond emotionally, acting as though we must be right and everyone else must be wrong.

It’s no accident that Oprah Winfrey’s latest best seller is called “What I Know For Sure,” rather than “Some Things That Might Be True.”

Thomas Jefferson often argued that an educated public was crucial for the survival of self-government

We now live in an age in which that education takes place mostly through relatively new platforms. Social networks — Facebook, Twitter, Instagram, etc. — are the main mechanisms by which people receive and share facts, ideas and opinions. But what if they encourage misinformation, rumors and lies?

In a comprehensive new study of Facebook that analyzed posts made between 2010 and 2014, a group of scholars found that people mainly shared information that confirmed their prejudices, paying little attention to facts and veracity. (Hat tip to Cass Sunstein, the leading expert on this topic.) The result, the report says, is the “proliferation of biased narratives fomented by unsubstantiated rumors, mistrust and paranoia.

How did Donald Trump win the Republican nomination, despite clear evidence that he had misrepresented or falsified key issues throughout the campaign? Social scientists have some intriguing explanations for why people persist in misjudgments despite strong contrary evidence.

When critics challenge false assertions — say, Trump’s claim that thousands of Muslims cheered in New Jersey when the twin towers fell on Sept. 11, 2001 — their refutations can threaten people, rather than convince them. Graves noted that if people feel attacked, they resist the facts all the more

Graves’s article examined the puzzle of why nearly one-third of U.S. parents believe that childhood vaccines cause autism, despite overwhelming medical evidence that there’s no such link. In such cases, he noted, “arguing the facts doesn’t help — in fact, it makes the situation worse.” The reason is that people tend to accept arguments that confirm their views and discount facts that challenge what they believe.

“Falsehood flies, and the Truth comes limping after it,” Jonathan Swift once wrote.It was hyperbole three centuries ago. But it is a factual description of social media, according to an ambitious and first-of-its-kind study published Thursday in Science.

By every common metric, falsehood consistently dominates the truth on Twitter, the study finds: Fake news and false rumors reach more people, penetrate deeper into the social network, and spread much faster than accurate stories.

“It seems to be pretty clear [from our study] that false information outperforms true information,” said Soroush Vosoughi, a data scientist at MIT who has studied fake news since 2013 and who led this study. “And that is not just because of bots. It might have something to do with human nature.”

But none of the other four deaths were at the hands of the protesters: the only other person killed with deliberate violence was a pro-Trump protester, Ashli Babbitt, unarmed when shot in the neck by a police officer at close range. The other three deaths were all pro-Trump protesters: Kevin Greeson, who died of a heart attack outside the Capitol; Benjamin Philips, 50, “the founder of a pro-Trump website called Trumparoo,” who died of a stroke that day; and Rosanne Boyland, a fanatical Trump supporter whom the Times says was inadvertently “killed in a crush of fellow rioters during their attempt to fight through a police line.”

He is, on the contrary, seized by the conviction that science is beset by sloppy statistical maneuvering and, in some cases, outright fraud. He has therefore been moonlighting as a fraud-buster, developing techniques to help detect doctored data in other people’s research. Already, in the space of less than a year, he has blown up two colleagues’ careers.

In a paper called “False-Positive Psychology,” published in the prestigious journal Psychological Science, he and two colleagues—Leif Nelson, a professor at the University of California at Berkeley, and Wharton’s Joseph Simmons—showed that psychologists could all but guarantee an interesting research finding if they were creative enough with their statistics and procedures.

By going on what amounted to a fishing expedition (that is, by recording many, many variables but reporting only the results that came out to their liking); by failing to establish in advance the number of human subjects in an experiment; and by analyzing the data as they went, so they could end the experiment when the results suited them, they produced a howler of a result, a truly absurd finding. They then ran a series of computer simulations using other experimental data to show that these methods could increase the odds of a false-positive result—a statistical fluke, basically—to nearly two-thirds.

From unsympathetic journalists to political rivals, Trump calls his opponents “disgusting” and writes them off as “losers.” By the standards of reality TV, Trump’s disagreeableness may not be so shocking. But political candidates who want people to vote for them rarely behave like this.

Trump seems capable of a similar toughness and strategic pragmatism, although the cool rationality does not always seem to fit, probably because Trump’s disagreeableness appears so strongly motivated by anger.

Research shows that people low in agreeableness are typically viewed as untrustworthy. Dishonesty and deceit brought down Nixon and damaged the institution of the presidency. It is generally believed today that all politicians lie, or at least dissemble, but Trump appears extreme in this regard. Assessing the truthfulness of the 2016 candidates’ campaign statements, PolitiFact recently calculated that only 2 percent of the claims made by Trump are true, 7 percent are mostly true, 15 percent are half true, 15 percent are mostly false, 42 percent are false, and 18 percent are “pants on fire.” Adding up the last three numbers (from mostly false to flagrantly so), Trump scores 75 percent. The corresponding figures for Ted Cruz, John Kasich, Bernie Sanders, and Hillary Clinton, respectively, are 66, 32, 31, and 29 percent.

The social network is going to partner with the Poynter International Fact-Checking Network, which includes groups such as Snopes and the Associated Press, to evaluate articles flagged by Facebook users. If those articles do not pass the smell test for the fact-checkers, Facebook will label that evaluation whenever they are posted or shared, along with a link to the organization that debunked the story.

Mosseri said the social network still wants to be a place where people with all kinds of opinions can express themselves but has no interest in being the arbiter of what’s true and what's not for its 1 billion users.

The new system will work like this: If a story on Facebook is patently false — saying that a celebrity is dead when they are still alive, for example — then users will see a notice that the story has been disputed or debunked. People who try to share stories that have been found false will also see an alert before they post. Flagged stories will appear lower in the news feed than unflagged stories.

Greeks had the “first true alphabet”: a “universal” writing system that used a few letters to encode the infinite variety of all possible utterances. Similarly, all matter is written in a "language… of atoms."

Mysterious “meanings” still surround 100-year-old quantum mechanics equations

Their meaning/function/grammar is relational and sequential and word-like. The information encoded in matching sequential text-like compositions matters (DNA—>RNA, letters—>“social cartesian” lexicon).

the “both sides make their claims, who are we to judge?” reflex is very powerful in our business. That is largely because we’re most comfortable when acting in the role of a referee at a sporting event, a judge at a trial, a moderator at a debate, or some similar figure letting presumptively legitimate contenders fight it out on their own. To intervene directly and say “There are two sides here, but one of them is bunk” is uncomfortable, because it seems “partisan.” It is also risky, because it requires the reporter to learn enough about an issue to judge claims of relative truth.