Illusions in the Grocery and Cosmetics Aisles - WSJ.com - 0 views
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the full range of psychological tricks and schemes that some companies use to prey on our most deeply rooted fears, dreams and desires in order to persuade us to buy their brands and products.
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Advertisers have since gotten more subtle in using fear to persuade us, but the underlying principle remains the same. The illusion of cleanliness or freshness is a particularly powerful persuader—and marketers know it.
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Knowing that even the suggestion of fruit evokes powerful associations of health, freshness and cleanliness, brands across all categories have gone fruity on us
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