Social media copies gambling methods 'to create psychological cravings' | Technology | The Guardian - 3 views
-
Social media platforms are using the same techniques as gambling firms to create psychological dependencies and ingrain their products in the lives of their users
-
create psychological cravings and even invoke “phantom calls and notifications” where users sense the buzz of a smartphone, even when it isn’t really there.
-
you get drawn into “ludic loops” or repeated cycles of uncertainty, anticipation and feedback — and the rewards are just enough to keep you going.
- ...8 more annotations...