He is drawn to the conspiratorial nature of bots and information manipulation, because it is a more exciting and easier-to-understand solution to more complex or uncomfortable problems. Instead of facing the reality that many people dislike him as a result of his personality, behavior, politics, or shitty management style, he blames bots. Rather than try to understand the gnarly mechanics and hard-to-solve problems of democratized speech, he sorts them into overly simplified boxes like censorship and spam and then casts himself as the crusading hero who can fix it all. But he can’t and won’t, because he doesn’t care enough to find the answers.