Another example you often hear is the 1950s diner, the joint that has the neon signs and the art deco styling and the mini jukeboxes at the tables. This classic bit of Americana is not, in fact, based on what diners were like in the 1950s; it’s someone’s idea of what 1950s diners were like, which then spread mimetically from the actual physical 1950s diners that had been built to films and television, which then acted as “proof” that the imaginary diners were real, creating a social expectation of what a diner looks like that diner owners then felt pressure to fulfill…. Eventually most people came to believe that this is what diners were like in the 1950s. The point, though, is not that this is an act of deception. The point is that the consumerist reality in which these restaurants exists obliterates any belief in a true or false depiction. (No one cares whether the classic 1950s diner actually depicts a historical truth, really