How One Stupid Tweet Blew Up Justine Sacco's Life - NYTimes.com - 1 views
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I started to wonder about the recipients of our shamings, the real humans who were the virtual targets of these campaigns. So for the past two years, I’ve been interviewing individuals like Justine Sacco: everyday people pilloried brutally, most often for posting some poorly considered joke on social media. Whenever possible, I have met them in person, to truly grasp the emotional toll at the other end of our screens. The people I met were mostly unemployed, fired for their transgressions, and they seemed broken somehow — deeply confused and traumatized.
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Read literally, she said that white people don’t get AIDS, but it seems doubtful many interpreted it that way. More likely it was her apparently gleeful flaunting of her privilege that angered people. But after thinking about her tweet for a few seconds more, I began to suspect that it wasn’t racist but a reflexive critique of white privilege — on our tendency to naïvely imagine ourselves immune from life’s horrors. Sacco, like Stone, had been yanked violently out of the context of her small social circle. Right?
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“To me it was so insane of a comment for anyone to make,” she said. “I thought there was no way that anyone could possibly think it was literal.” (She would later write me an email to elaborate on this point. “Unfortunately, I am not a character on ‘South Park’ or a comedian, so I had no business commenting on the epidemic in such a politically incorrect manner on a public platform,” she wrote. “To put it simply, I wasn’t trying to raise awareness of AIDS or piss off the world or ruin my life. Living in America puts us in a bit of a bubble when it comes to what is going on in the third world. I was making fun of that bubble.”)
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Her extended family in South Africa were African National Congress supporters — the party of Nelson Mandela. They were longtime activists for racial equality. When Justine arrived at the family home from the airport, one of the first things her aunt said to her was: “This is not what our family stands for. And now, by association, you’ve almost tarnished the family.”
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I wanted to learn about the last era of American history when public shaming was a common form of punishment, so I was seeking out court transcripts from the 18th and early 19th centuries. I had assumed that the demise of public punishments was caused by the migration from villages to cities. Shame became ineffectual, I thought, because a person in the stocks could just lose himself or herself in the anonymous crowd as soon as the chastisement was over. Modernity had diminished shame’s power to shame — or so I assumed.
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The pillory and whippings were abolished at the federal level in 1839, although Delaware kept the pillory until 1905 and whippings until 1972. An 1867 editorial in The Times excoriated the state for its obstinacy. “If [the convicted person] had previously existing in his bosom a spark of self-respect this exposure to public shame utterly extinguishes it. . . . The boy of 18 who is whipped at New Castle for larceny is in nine cases out of 10 ruined. With his self-respect destroyed and the taunt and sneer of public disgrace branded upon his forehead, he feels himself lost and abandoned by his fellows.”
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I told her what Biddle had said — about how she was probably fine now. I was sure he wasn’t being deliberately glib, but like everyone who participates in mass online destruction, uninterested in learning that it comes with a cost.
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“Well, I’m not fine yet,” Sacco said to me. “I had a great career, and I loved my job, and it was taken away from me, and there was a lot of glory in that. Everybody else was very happy about that.”
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her shaming wasn’t really about her at all. Social media is so perfectly designed to manipulate our desire for approval, and that is what led to her undoing. Her tormentors were instantly congratulated as they took Sacco down, bit by bit, and so they continued to do so. Their motivation was much the same as Sacco’s own — a bid for the attention of strangers — as she milled about Heathrow, hoping to amuse people she couldn’t see.
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Social media is, on the whole, a very bad thing. It wastes time, gives at best ephemeral pleasure with a modicum of interest, causes privacy and necessary social boundaries to disintegrate, and enriches people very much at the expense of others. Anyone can make a statement they later regret. It is now impossible to genuinely retract or escape such a statement. This is outrageous. Social media brings out the very worst in people. Rather than free speech, ot also promotes - essentially requires - a ridiculous level of self-censorship or imposition of extreme global shaming. This is not a societal good.
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Reading this article, it made me very happy to not have a Twitter account. Anyone can say something some group doesn't like and interpret its meaning in negative ways, gang up on someone and bring them down
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Look at Sacco's tweets on her flight and at the airport...absolutely meaningless junk that has no value to anyone. Why did she feel the need to post such thoughts? Post enough mindless thoughts and you'll probably post something really, really stupid you'd wished you hadn't.
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I do feel sorry for the guy that made a stupid joke at a conference. When he said it, it was directed to one person and someone else decided to post to the world. That kind of stuff keeps up and nobody will ever do anything remotely interesting in public for fear it is misrepresented and their life ends. Getting fired for making a (to me, anyway) harmless joke seems severe
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The offendee, it seems to me, would have done herself and others a favor by addressing the issue directly with him. Why the need to bypass any direct communication when you can post it and shame the person for the world? That's the act of a coward and someone who's out to punish.