The relentless all-hour reruns of "Law and Order" in 100 channel cable markets provide direct rebuff to the touted but hollow promise/premise of wider "choice." The small group of personalities debating a pre-framed trivial point of view, over and over, nightly/daily (in video clips), without data, global comparison, historic reference, regional content, or a deep commitment to truth or knowledge of facts has resulted in many choosing narrower limits: streaming music, coffee shops, Facebook--now a "choice" of 1.65 billion users.