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Sneakily, empowerment had turned into a theory that applied to the needy while describing a process more realistically applicable to the rich. The word was built on a misaligned foundation; no amount of awareness can change the fact that it’s the already-powerful who tend to experience empowerment at any meaningful rate. Today “empowerment” invokes power while signifying the lack of it. It functions like an explorer staking a claim on new territory with a white flag.

highly marketable “women’s empowerment,” neither practice nor praxis, nor really theory, but a glossy, dizzying product instead. Women’s empowerment borrows the virtuous window-dressing of the social worker’s doctrine and kicks its substance to the side. It’s about pleasure, not power; it’s individualistic and subjective, tailored to insecurity and desire.

The new empowerment doesn’t increase potential so much as it assures you that your potential is just fine. Even when the thing being described as “empowering” is personal and mildly defiant (not shaving, not breast-feeding, not listening to men, et cetera), what’s being mar­keted is a certain identity.

When consumer purchases aren’t made out to be a path to female empowerment, a branded corporate experience often is. There’s TEDWomen (“about the power of women”), the Forbes Women’s Summit (“#RedefinePower”) and Fortune’s Most Powerful Women Conference (tickets are $10,000).

This consumption-and-conference empowerment dilutes the word to pitch-speak, and the concept to something that imitates rather than alters the structures of the world. This version of empowerment can be actively disempowering: It’s a series of objects and experiences you can purchase while the conditions determining who can access and accumulate power stay the same. The ready partici­pation of well-off women in this strat­egy also points to a deep truth about the word “empowerment”: that it has never been defined by the people who actually need it. People who talk empowerment are, by definition, already there.

I have never said “empowerment” sincerely or heard it from a single one of my friends. The formulation has been diluted to something representational and bloodless — an architectural rendering of a building that will never be built.But despite its nonexistence in honest conversation, “empowerment” goes on thriving. It’s uniquely marketable, like the female body, which is where women’s empowerment is forced to live.

Like Sandberg, Kardashian is the apotheosis of a particular brand of largely contentless feminism, a celebratory form divorced from material politics, which makes it palatable — maybe irresistible — to the business world. Advertisement Continue reading the main story The mistake would be to locate further empowerment in choosing between the two. Corporate empowerment — as well as the lightweight, self-exculpatory feminism it rides on — feeds rav­enously on the distracting performance of identity, that buffet of false opposition.

He contends in “Coming Apart” that there was far greater social cohesion across class lines 50 years ago because “the powerful norms of social and economic behavior in 1960 swept virtually everyone into their embrace,” adding in a Jan. 21 op-ed in the Wall Street Journal thatOver the past 50 years, that common civic culture has unraveled. We have developed a new upper class with advanced educations, often obtained at elite schools, sharing tastes and preferences that set them apart from mainstream America. At the same time, we have developed a new lower class, characterized not by poverty but by withdrawal from America’s core cultural institutions.According to Murray, higher education has now become a proxy for higher IQ, as elite colleges become sorting mechanisms for finding, training and introducing to each other the most intellectually gifted young people. Fifty years into the education revolution, members of this elite are likely to be themselves the offspring of cognitively gifted parents, and to ultimately bear cognitively gifted children.

“Industriousness: The norms for work and women were revolutionized after 1960, but the norm for men putatively has remained the same: Healthy men are supposed to work. In practice, though, that norm has eroded everywhere.”

Murray makes the case that cognitive ability is worth ever more in modern advanced, technologically complex hypercompetitive market economies. As an example, Murray quotes Bill Gates: “Software is an IQ business. Microsoft must win the IQ war or we won’t have a future.”

Murray alleges that those with higher IQs now exhibit personal and social behavioral choices in areas like marriage, industriousness, honesty and religiosity that allow them to enjoy secure and privileged lives. Whites in the lower social-economic strata are less cognitively able – in Murray’s view – and thus less well-equipped to resist the lure of the sexual revolution and doctrines of self-actualization so they succumb to higher rates of family dissolution, non-marital births, worklessness and criminality. This interaction between IQ and behavioral choice, in Murray’s framework, is what has led to the widening income and cultural gap.

Despised by the left, Murray has arguably done liberals a service by requiring them to deal with those whose values may seem alien, to examine the unintended consequences of their policies and to grapple with the political impact of assertions made by the right. He has also amassed substantial evidence to bolster his claims and at the same time elicited a formidable academic counter-attack.

To Murray, the overarching problem is that liberal elites, while themselves living lives of probity, have refused to proselytize for the bourgeois virtues to which they subscribe, thus leaving their less discerning fellow-citizens to flounder in the anti-bourgeois legacy of the counter-cultural 1960s.

“Great Civic Awakening” among the new upper class – an awakening that will lead to the kind of “moral rearmament” and paternalism characteristic of anti-poverty drives in the 19th century. To achieve this, Murray believes, the “new upper class must once again fall in love with what makes America different.”

The cognitive elites Murray cites are deeply committed to liberal norms of cultural tolerance and permissiveness. The antipathy to the moralism of the religious right has, in fact, been a major force driving these upscale, secular voters into the Democratic party.

changes in the world economy may be destructive in terms of the old social model, but they are profoundly liberating and benign in and of themselves. The family farm wasn’t dying because capitalism had failed or a Malthusian crisis was driving the world to starvation. The family farm died of abundance; it died of the rapidly rising productivity that meant that fewer and fewer people had to work to produce the food on which humanity depended.Mead continues:Revolutions in manufacturing and, above all, in communications and information technology create the potential for unprecedented abundance and a further liberation of humanity from meaningless and repetitive work. Our problem isn’t that the sources of prosperity have dried up in a long drought; our problem is that we don’t know how to swim. It is raining soup, and we are stuck holding a fork.The 21st century, Mead adds,must reinvent the American Dream. It must recast our economic, social, familial, educational and political systems for new challenges and new opportunities. Some hallowed practices and institutions will have to go under the bus. But in the end, the changes will make us richer, more free and more secure than we are now.Mead’s predictions may or may not prove prescient, but it his thinking, more than Murray’s, that reflects the underlying optimism that has sustained the United States for more than two centuries — a refusal to believe that anything about human nature is essentially “intractable.” Mead’s way of looking at things is not only more inviting than Murray’s, it is also more on target.

When giving directions, a non-uptalker would use a declarative sentence, without a rising inflection. But uptalkers did use rises, as if they were implicitly asking the listener to confirm that they were being understood: “Go all the way to the right in the middle where it says Canyon Hills?”

“It could indicate that young women were generally interrupted more than men and so it’s a defense mechanism.”

The more successful a man is, the less likely he is to use uptalk; the more successful a woman is, the more likely she is to use uptalk.”

at uptalk has been used by the more powerful person in hierarchical exchanges, such as those between employer and employee, teacher and student, or doctor and patient. An office assistant, for example, would not be likely to say to the boss: “Are you following me on this? Do you understand what I’m saying?” In such instances, uptalk, rather than suggesting insecurity, may in fact signal confidence, paternalism, coercion or faux conviviality.

isdainful stereotype will disappear, its intonations lingering as a kind of regional accent, the California version of a Southern drawl — although some researchers note that American uptalkers are not confined to the West Coast.

there are plenty of behaviors that require self-control that have held steady or even improved in recent decades

Cigarette smoking has fallen sharply since the Mad Men days.

Alcohol consumption peaked in 1980 and has fallen back to the same level as 1960

Seat belts,

are now used by 9 out of 10 motorists.

the ratio of household consumption to household net worth just hit a postwar low: In 2018 consumption was 13.2 percent of net worth, down from 16.3 percent in 1946.

it isn’t clear that savings habits have worsened since World War II.

Nevertheless, like every generation before us, we crave more self-control.

science shows that helping people do better in the internal tug-of-war of self-control depends on creating the right external environment.

some temptations require hard paternalism

some choices are not in our best interest. Taxing, regulating, restricting or even banning especially addictive drugs may lead to more freedom

Cellphones and soda

the benefits of constraining access may, in some cases, justify the costs

we recommend nudges — subtle changes in how choices are framed that make doing what’s in our long-term interest more obvious, easier or more attractiv

deploy science-backed strategies that make self-control easier.

putting temptations out of sight and out of reach:

disabling apps that, upon reflection, do more harm than good.

Anything you can do to put time and effort between you and indulgence makes self-control easier.

The scale of this phenomenon is contributing to the emergence of mental health professionals who specialize in DNA-related discoveries, and strengthening a growing movement advocating everyone’s right to know his or her genetic identity.

In the tug between a person’s right to know her genetic origins and her parents’ right to privacy, which should prevail? Mothers may not want to share how their children came into the world.

Maybe a child was donor-conceived during an era when experts encouraged parents not to disclose this truth to their children. Or perhaps the circumstances involved coercion or violence

The reality of our genes may collide with the narratives we hold dear. We construct stories about who we are and what we value; about our parents’ characters and our spouses’ loyalties. The results of consumer genetic testing can serve as Rorschach tests for our beliefs about family, morality and the past.