Quinn Norton: The New York Times Fired My Doppelgänger - The Atlantic - 0 views
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Quinn Norton
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The day before Valentine’s Day, social media created a bizarro-world version of me. I have seen strange ideas about me online before, but this doppelgänger was so far from resembling me that I told friends and loved ones I didn’t want to even try to rebut it. It was a leading question turned into a human form. The net created a person with my name and face, but with so little relationship to me, she could have been an invader from an alternate universe.
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It started when The New York Times hired me for its editorial board. In January, the Times sought me out because, editorial leaders told me, the Times as an institution is struggling with understanding how technology is shifting society and politics. We talked for a while. I discussed my work, my beliefs, and my background.
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I was hesitant with the Times. They were far out of my comfort zone, but I felt that the people I was talking to had a sincerity greater than their confusion. Nothing that has happened since then has dissuaded me from that impression.
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If you’re reading this, especially on the internet, you are the teacher for those institutions at a local, national, and global level. I understand that you didn’t ask for this position. Neither did I. History doesn’t ask you if you want to be born in a time of upheaval, it just tells you when you are. When the backlash began, I got the call from the person who had sought me out and recruited me. The fear I heard in that shaky voice coming through my mobile phone was unmistakable. It was the fear of a mob, of the unknown, and of the idea that maybe they had gotten it wrong and done something terrible. I have felt all of those things. Many of us have. It’s not a place of strength, even when it seems to be coming from someone standing in a place of power. The Times didn’t know what the internet was doing—tearing down a new hire, exposing a fraud, threatening them—everything seemed to be in the mix.
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I had even written about context collapse myself, but that hadn’t saved me from falling into it, and then hurting other people I didn’t mean to hurt. This particular collapse didn’t create much of a doppelgänger, but it did find me spending a morning as a defensive jerk. I’m very sorry for that dumb mistake. It helped me learn a lesson: Be damn sure when you make angry statements. Check them out long enough that, even if the statements themselves are still angry, you are not angry by the time you make them. Again and again, I have learned this: Don’t internet angry. If you’re angry, internet later.
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I think if I’d gotten to write for the Times as part of their editorial board, this might have been different. I might have been in a position to show how our media doppelgängers get invented, and how we can unwind them. It takes time and patience. It doesn’t come from denying the doppelgänger—there’s nothing there to deny. I was accused of homophobia because of the in-group language I used with anons when I worked with them. (“Anons” refers to people who identify as part of the activist collective Anonymous.) I was accused of racism for use of taboo language, mainly in a nine-year-old retweet in support of Obama. Intentions aside, it wasn’t a great tweet, and I was probably overemotional when I retweeted it.
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In late 2015 I woke up a little before 6 a.m., jet-lagged in New York, and started looking at Twitter. There was a hashtag, I don’t remember if it was trending or just in my timeline, called #whitegirlsaremagic. I clicked on it, and found it was racist and sexist dross. It was being promulgated in opposition to another hashtag, #blackgirlsaremagic. I clicked on that, and found a few model shots and borderline soft-core porn of black women. Armed with this impression, I set off to tweet in righteous anger about how much I disliked women being reduced to sex objects regardless of race. I was not just wrong in this moment, I was incoherently wrong. I had made my little mental model of what #blackgirlsaremagic was, and I had no clue that I had no clue what I was talking about. My 60-second impression of #whitegirlsaremagic was dead-on, but #blackgirlsaremagic didn’t fit in the last few tweets my browser had loaded.
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I had been a victim of something the sociologists Alice Marwick and danah boyd call context collapse, where people create online culture meant for one in-group, but exposed to any number of out-groups without its original context by social-media platforms, where it can be recontextualized easily and accidentally.
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Not everyone believes loving engagement is the best way to fight evil beliefs, but it has a good track record. Not everyone is in a position to engage safely with racists, sexists, anti-Semites, and homophobes, but for those who are, it’s a powerful tool. Engagement is not the one true answer to the societal problems destabilizing America today, but there is no one true answer. The way forward is as multifarious and diverse as America is, and a method of nonviolent confrontation and accountability, arising from my pacifism, is what I can bring to helping my society.
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Here is your task, person on the internet, reader of journalism, speaker to the world on social media: You make the world now, in a way that you never did before. Your beliefs have a power they’ve never had in human history. You must learn to investigate with a scientific and loving mind not only what is true, but what is effective in the world. Right now we are a world of geniuses who constantly love to call each other idiots. But humanity is the most complicated thing we’ve found in the universe, and so far as we know, we’re the only thing even looking. We are miracles by the billions with powers and luxuries beyond the dreams of kings of old.
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We are powerful creatures, but power must come with gentleness and responsibility. No one prepared us for this, no one trained us, no one came before us with an understanding of our world. There were hints, and wise people, and I lean on and cherish them. But their philosophies and imaginations can only take us so far. We have to build our own philosophies and imagine great futures for our world in order to have any futures at all. Let mercy guide us forward in these troubled times. Let yourself imagine, because imagination is the wellspring of hope. Here, in the beginning of the 21st century, hope is our duty to the future.