The Science of Emotion in Marketing: How Our Brains Decide What to Share and ... - 0 views
www.huffingtonpost.com/...e-of-emotion-in_b_5489567.html
science emotion marketing brain science behavior technology
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A new study says we're really only capable of four "basic" emotions: happy, sad, afraid/surprised, and angry/disgusted.
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. Later, those who produced the most oxytocin were the most likely to give money to others they couldn't see.
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"Our results show why puppies and babies are in toilet paper commercials," Zak said. "This research suggests that advertisers use images that cause our brains to release oxytocin to build trust in a product or brand, and hence increase sales."
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A study published in the Journal of Consumer Research demonstrated that consumers who experienced fear while watching a film felt a greater affiliation with a present brand than those who watched films evoking other emotions, like happiness, sadness or excitement.
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In an analysis of the IPA dataBANK, which contains 1,400 case studies of successful advertising campaigns, campaigns with purely emotional content performed about twice as well (31 percent versus 16 percent) as those with only rational content (and did a little better than those that mixed emotional and rational content).
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The emotional brain processes sensory information in one fifth of the time our cognitive brain takes to assimilate the same input