The Choice Explosion - The New York Times - 0 views
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the social psychologist Sheena Iyengar asked 100 American and Japanese college students to take a piece of paper. On one side, she had them write down the decisions in life they would like to make for themselves. On the other, they wrote the decisions they would like to pass on to others.
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The Americans desired choice in four times more domains than the Japanese.
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Americans now have more choices over more things than any other culture in human history. We can choose between a broader array of foods, media sources, lifestyles and identities. We have more freedom to live out our own sexual identities and more religious and nonreligious options to express our spiritual natures.
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