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"I feel I have a moral obligation to give the kind of information that I am giving," he said Monday. "People are going to make their own choices, I cannot -- nor anybody -- force people under every circumstance, to do what you'd think is best.

"This was a person's view. Not everybody's happy with Anthony. Not everybody is happy with everybody," he said. "But I will tell you, we have done a job the likes of which nobody has ever done."

go this route if you believe privacy is dead, but find social networking too good to miss out on.

While we should be attuned to constraints and their consequences, there are at least four problems with conceptualizing the social media user's dilemma as a version of "if you can't stand the heat, get out of the kitchen".

The efficacy of abandoning social media can be questioned when others are free to share information about you on a platform long after you've left.

Second, while abandoning a single social technology might seem easy, this "love it or leave it" strategy -- which demands extreme caution and foresight from users and punishes them for their naivete -- isn't sustainable without great cost in the aggregate. If we look past the consequences of opting out of a specific service (like Facebook), we find a disconcerting and more far-reaching possibility: behavior that justifies a never-ending strategy of abandoning every social technology that threatens privacy -- a can being kicked down the road in perpetuity without us resolving the hard question of whether a satisfying balance between protection and publicity can be found online

if your current social network has no obligation to respect the obscurity of your information, what justifies believing other companies will continue to be trustworthy over time?

Sticking with the opt-out procedure turns digital life into a paranoid game of whack-a-mole where the goal is to stay ahead of the crushing mallet. Unfortunately, this path of perilously transferring risk from one medium to another is the direction we're headed if social media users can't make reasonable decisions based on the current context of obscurity, but instead are asked to assume all online social interaction can or will eventually lose its obscurity protection.

The fourth problem with the "leave if you're unhappy" ethos is that it is overly individualistic. If a critical mass participates in the "Opt-Out Revolution," what would happen to the struggling, the lonely, the curious, the caring, and the collaborative if the social web went dark?

Our point is that there is a middle ground between reclusion and widespread publicity, and the reduction of user options to quitting or coping, which are both problematic, need not be inevitable, especially when we can continue exploring ways to alleviate the user burden of retreat and the societal cost of a dark social web.

it is easy to presume that "even if you unfriend everybody on Facebook, and you never join Twitter, and you don't have a LinkedIn profile or an About.me page or much else in the way of online presence, you're still going to end up being mapped and charted and slotted in to your rightful place in the global social network that is life." But so long it remains possible to create obscurity through privacy enhancing technology, effective regulation, contextually appropriate privacy settings, circumspect behavior, and a clear understanding of how our data can be accessed and processed, that fatalism isn't justified.

Te’o called himself a victim of an elaborate hoax. If he’s telling the truth, he’s right in one sense, but wrong in his conclusion. He’s a victim of his age, people who are more willing to embrace fake life through a screen than the real world beyond their smartphone.

To fall in love requires a bit of unpredictable human interaction. You have to laugh with a person, test their limits, go back and forth, touch them, reveal something true about yourself. You have to show some vulnerability, some give and take. At the very least, you have to make eye contact. It’s easier to substitute texting, tweeting or Facebook posting for these basic rituals of love and friendship because the digital route offers protection. How can you get dumped when you were never really involved?

The case of Manti Te’o, the Notre Dame linebacker and finalist for college football’s highest honor, and his fake dead girlfriend takes this question to a whole new level. How can someone claim to have fallen in love with a woman he never met?

I want to advance a technology-driven hypothesis: This mix of youthful safety and adult immaturity may be a feature of life in a society increasingly shaped by the internet’s virtual realities.

It is easy to see how online culture would make adolescent life less dangerous. Pornography to take the edge off teenage sexual appetite. Video games instead of fisticuffs or contact sports as an outlet for hormonal aggression. (Once it was feared that porn and violent media would encourage real-world aggression; instead they seem to be replacing it.) Sexting and selfie-enabled masturbation as a safer alternative to hooking up. Online hangouts instead of keggers in the field. More texting and driving, but less driving — one of the most dangerous teen activities — overall.

The question is whether this substitution is habit-forming and soul-shaping, and whether it extends beyond dangerous teen behavior to include things essential to long-term human flourishing — marriage, work, family, all that old-fashioned “meatspace” stuff.

It wasn’t so long ago that people worried about a digital divide, in which online access would be a luxury good that left the bottom half behind. But if anything, the virtual world looks more like an opiate for the masses

trends in the marketplace — ever-more-customized pornography, virtual realities that feel more and more immersive, devices and apps customized for addictive behavior — seem likely to overwhelm most attempts to enjoy the virtual only within limits.

Patricia Snow (yes, even columnists have mothers), in an essay for First Things earlier this year, suggested that any effective resistance to virtual reality’s encroachments would need to be moral and religious, not just pragmatic and managerial

The important thing to remember amid all this, and the thing that has changed the game when it comes to the free speech/content moderation conversation, is that Elon Musk himself loves conspiracy theorie

The media isn’t just unduly critical—a perennial sore spot for Musk—but “all news is to some degree propaganda,” meaning he won’t label actual state-affiliated propaganda outlets on his platform to distinguish their stories from those of the New York Times.

In his mind, they’re engaged in the same activity, so he strikes the faux-populist note that the people can decide for themselves what is true, regardless of objectively very different track records from different sources.

Musk’s “just asking questions” maneuver is a classic Trump tactic that enables him to advertise conspiracy theories while maintaining a sort of deniability.

At what point should we infer that he’s taking the concerns of someone like Loomer seriously not despite but because of her unhinged beliefs?

Musk’s skepticism seems largely to extend to criticism of the far-right, while his credulity for right-wing sources is boundless.

This is part of the argument for content moderation that limits the dispersal of bullshit: People simply don’t have the time, energy, or inclination to seek out the boring truth when stimulated by some online outrage.

Refuting bullshit requires some technological literacy, perhaps some policy knowledge, but most of all it requires time and a willingness to challenge your own prior beliefs, two things that are in precious short supply online.

Brandolini’s Law holds that the amount of energy needed to refute bullshit is an order of magnitude bigger than that needed to produce it.

Here we can return to the example of Loomer’s tweet. People did fact-check her, but it hardly matters: Following Musk’s reply, she ended up receiving over 5 million views, an exponentially larger online readership than is normal for her. In the attention economy, this counts as a major win. “Thank you so much for posting about this, @elonmusk!” she gushed in response to his reply. “I truly appreciate it.”

the problem isn’t limited to elevating Loomer. Musk had his own stock of misinformation to add to the pile. After interacting with her account, Musk followed up last Tuesday by tweeting out last week a 2021 Federalist article claiming that Facebook founder Mark Zuckerberg had “bought” the 2020 election, an allegation previously raised by Trump and others, and which Musk had also brought up during his recent interview with Tucker Carlson.

If Zuckerberg wanted to use his vast fortune to tip the election, it would have been vastly more efficient to create a super PAC with targeted get-out-the-vote operations and advertising. Notwithstanding legitimate criticisms one can make about Facebook’s effect on democracy, and whatever Zuckerberg’s motivations, you have to squint hard to see this as something other than a positive act addressing a real problem.

It’s worth mentioning that the refutations I’ve just sketched of the conspiratorial claims made by Loomer and Musk come out to around 1,200 words. The tweets they wrote, read by millions, consisted of fewer than a hundred words in total. That’s Brandolini’s Law in action—an illustration of why Musk’s cynical free-speech-over-all approach amounts to a policy in favor of disinformation and against democracy.

Moderation is a subject where Zuckerberg’s actions provide a valuable point of contrast with Musk. Through Facebook’s independent oversight board, which has the power to overturn the company’s own moderation decisions, Zuckerberg has at least made an effort to have credible outside actors inform how Facebook deals with moderation issues

Meanwhile, we are still waiting on the content moderation council that Elon Musk promised last October:

The problem is about to get bigger than unhinged conspiracy theorists occasionally receiving a profile-elevating reply from Musk. Twitter is the venue that Tucker Carlson, whom advertisers fled and Fox News fired after it agreed to pay $787 million to settle a lawsuit over its election lies, has chosen to make his comeback. Carlson and Musk are natural allies: They share an obsessive anti-wokeness, a conspiratorial mindset, and an unaccountable sense of grievance peculiar to rich, famous, and powerful men who have taken it upon themselves to rail against the “elites,” however idiosyncratically construed

f the rumors are true that Trump is planning to return to Twitter after an exclusivity agreement with Truth Social expires in June, Musk’s social platform might be on the verge of becoming a gigantic rec room for the populist right.

These days, Twitter increasingly feels like a neighborhood where the amiable guy-next-door is gone and you suspect his replacement has a meth lab in the basement.

even if Twitter’s increasingly broken information environment doesn’t sway the results, it is profoundly damaging to our democracy that so many people have lost faith in our electoral system. The sort of claims that Musk is toying with in his feed these days do not help. It is one thing for the owner of a major source of information to be indifferent to the content that gets posted to that platform. It is vastly worse for an owner to actively fan the flames of disinformation and doubt.

I’m not losing my son to this.”

are watching their children slide down an increasingly slippery path into an all-consuming digital life.

There

“There will be a period of epic withdrawal,”

that children’s brains, well through adolescence, are considered “plastic,” meaning they can adapt and shift to changing circumstances.

elling parents not to feel guilty about allowing more screen time, given the stark challenges of lockdowns. Now, she said, she’d have given different advice if she had known how long children would end up stuck at home.

I probably would have encouraged families to turn off Wi-Fi except during school hours so kids don’t feel tempted every moment, night and day,”

nine months of 2020, an increase of 82 percent over the year before.

In the United States, for instance, children spent, on average, 97

minutes a day on YouTube in March and April, up from 57 minutes in February, and nearly double the use a year prior

“The Covid Effect.”

What concerns researchers, at a minimum, is that the use of devices is a poor substitute for activities known to be central to health, social and physical development, including physical play and other interactions that help children learn how to confront challenging social situations.

Dr. Briasouli said. Some days, she said, she watches her son sit with three devices, alternating play among them.

These are the tools of their lives,” he said. “Everything they will do, they will do through one of these electronic devices, socialization included.”

“he laughs and has some social interaction with his buddies,”

said he believed that adults and children alike could, with disciplined time away from devices, learn to disconnect. But doing so has become complicated by the fact that the devices now are at once vessels for school, social life, gaming and other activities central to life.

Dr. Radesky said that the mingling of all of these functions not only gives children a chance to multitask, it also allows young people to “escape” from any uncomfortable moment they may face.

Instead, he hangs out online with his old frie

I’ve failed you as a father,”

Western Governors is entirely online, for one thing. Technically it doesn't offer courses; instead it provides mentors who help students prepare for a series of high-stakes homework assignments. Those assignments are designed by a team of professional test-makers to prove competence in various subject areas. The idea is that as long as students can leap all of those hurdles, they deserve degrees, whether or not they've ever entered a classroom, watched a lecture video, or participated in any other traditional teaching experience. The model is called "competency-based education."

Ms. Johnson explains that Western Governors essentially splits the role of the traditional professor into two jobs. Instructional duties fall to a group the university calls "course mentors," who help students master material. The graders, or evaluators, step in once the homework is filed, with the mind-set of, "OK, the teaching's done, now our job is to find out how much you know," says Ms. Johnson. They log on to a Web site called TaskStream and pluck the first assignment they see. The institution promises that every assignment will be graded within two days of submission.

Western Governors requires all evaluators to hold at least a master's degree in the subject they're grading.

Evaluators are required to write extensive comments on each task, explaining why the student passed or failed to prove competence in the requisite skill. No letter grades are given—students either pass or fail each task.

Another selling point is the software's fast response rate. It can grade a batch of 1,000 essay tests in minutes. Professors can set the software to return the grade immediately and can give students the option of making revisions and resubmitting their work on the spot.

The graders must regularly participate in "calibration exercises," in which they grade a simulated assignment to make sure they are all scoring consistently. As the phrase suggests, the process is designed to run like a well-oiled machine.

Other evaluators want to push talented students to do more than the university's requirements for a task, or to allow a struggling student to pass if he or she is just under the bar. "Some people just can't acclimate to a competency-based environment," says Ms. Johnson. "I tell them, If they don't buy this, they need to not be here.

She and some teaching assistants scored the tests by hand and compared their performance with the computer's.

The graduate students became fatigued and made mistakes after grading several tests in a row, she told me, "but the machine was right-on every time."

He argues that students like the idea that their tests are being evaluated in a consistent way.

All evaluators initially receive a month of training, conducted online, about how to follow each task's grading guidelines, which lay out characteristics of a passing score.

He said once students get essays back instantly, they start to view essay tests differently. "It's almost like a big math problem. You don't expect to get everything right the first time, but you work through it.

robot grading is the hottest trend in testing circles, says Jacqueline Leighton, a professor of educational psychology at the University of Alberta who edits the journal Educational Measurement: Issues and Practice. Companies building essay-grading robots include the Educational Testing Service, which sells e-rater, and Pearson Education, which makes Intelligent Essay Assessor. "The research is promising, but they're still very much in their infancy," Ms. Leighton says.

‘A young man came yesterday, quoted me $49 to open my door, then he drilled my lock, charged me $400 and left — and now I need a new lock.’ I hear something like that almost every week.”

They are the masters; we are not. They are built to addict us, as the social psychologist Adam Alter’s new book “Irresistible” points out — and to madden us, distract us, arouse us and deceive us.

We primp and perform for them as for a lover; we surrender our privacy to their demands; we wait on tenterhooks for every “like.” The smartphone is in the saddle, and it rides mankind.

the internet, like alcohol, may be an example of a technology that should be sensibly restricted in custom and in law.

It certainly delivers some social benefits, some intellectual advantages, and contributes an important share to recent economic growth.

there are also excellent reasons to think that online life breeds narcissism, alienation and depression, that it’s an opiate for the lower classes and an insanity-inducing influence on the politically-engaged, and that it takes more than it gives from creativity and deep thought. Meanwhile the age of the internet has been, thus far, an era of bubbles, stagnation and democratic decay — hardly a golden age whose customs must be left inviolate.

So a digital temperance movement would start by resisting the wiring of everything, and seek to create more spaces in which internet use is illegal, discouraged or taboo. Toughen laws against cellphone use in cars, keep computers out of college lecture halls, put special “phone boxes” in restaurants where patrons would be expected to deposit their devices, confiscate smartphones being used in museums and libraries and cathedrals, create corporate norms that strongly discourage checking email in a meeting.

Then there are the starker steps. Get computers — all of them — out of elementary schools, where there is no good evidence that they improve learning. Let kids learn from books for years before they’re asked to go online for research; let them play in the real before they’re enveloped by the virtual

The age of consent should be 16, not 13, for Facebook accounts. Kids under 16 shouldn’t be allowed on gaming networks. High school students shouldn’t bring smartphones to school. Kids under 13 shouldn’t have them at all.

I suspect that versions of these ideas will be embraced within my lifetime by a segment of the upper class and a certain kind of religious family. But the masses will still be addicted, and the technology itself will have evolved to hook and immerse — and alienate and sedate — more completely and efficiently.

I knew that my audience wanted to feel authenticity from me. To give that to them, I revealed pieces of myself that I might have been wiser to keep private.

when metrics substitute for self-worth, it’s easy to fall into the trap of giving precious pieces of yourself away to feed an audience that’s always hungry for more and more.

In 2018, I impulsively released a video about my struggle with burnout, which featured intimate footage of my emotional breakdowns. Those breakdowns were, in part, a product of severe anxiety and depression brought about by chasing the exact success for which many other teenagers yearn.

I was entering adulthood and trying to live my childhood dream, but now, to be “authentic,” I had to be the product I had long been posting online, as opposed to the person I was growing up to be.

Online culture encourages young people to turn themselves into a product at an age when they’re only starting to discover who they are. When an audience becomes emotionally invested in a version of you that you outgrow, keeping the product you’ve made aligned with yourself becomes an impossible dilemma.

Sometimes, I barely recognize the person I used to be. Although a part of me resents that I’ll never be able to forget her, I’m also grateful to her. My YouTube channel, for all the trouble it brought me, connected me to the people who wanted to hear my stories and prepared me for a real shot at a directing career. In the last year, I’ve directed a short film and am writing a feature, which showed me new ways of creating that aren’t at the expense of my privacy.

What’s left, across all platforms, is fragmented. News and punditry are everywhere online, but audiences are siloed; podcasts are more popular than ever, and millions of younger people online have turned to influencers and creators on Instagram and especially TikTok as trusted sources of news.

Social media, especially Twitter, has sometimes been an incredible news-gathering tool; it has also been terrible and inefficient, a game of do your own research that involves batting away bullshit and parsing half truths, hyperbole, outright lies, and invaluable context from experts on the fly. Social media’s greatest strength is thus its original sin: These sites are excellent at making you feel connected and informed, frequently at the expense of actually being informed.

At the center of these pleas for a Twitter alternative is a feeling that a fundamental promise has been broken. In exchange for our time, our data, and even our well-being, we uploaded our most important conversations onto platforms designed for viral advertising—all under the implicit understanding that social media could provide an unparalleled window to the world.

What comes next is impossible to anticipate, but it’s worth considering the possibility that the centrality of social media as we’ve known it for the past 15 years has come to an end—that this particular window to the world is being slammed shut.

hose promises have also fueled anxiety over how people will be able to compete for jobs outsourced to eerily refined machines or trust the accuracy of what they see online.

Officials with the San Francisco lab said GPT-4’s “multimodal” training across text and images would allow it to escape the chat box and more fully emulate a world of color and imagery, surpassing ChatGPT in its “advanced reasoning capabilities.”

A person could upload an image and GPT-4 could caption it for them, describing the objects and scene.

AI language models often confidently offer wrong answers because they are designed to spit out cogent phrases, not actual facts. And because they have been trained on internet text and imagery, they have also learned to emulate human biases of race, gender, religion and class.

GPT-4 still makes many of the errors of previous versions, including “hallucinating” nonsense, perpetuating social biases and offering bad advice. It also lacks knowledge of events that happened after about September 2021, when its training data was finalized, and “does not learn from its experience,” limiting people’s ability to teach it new things.

Microsoft has invested billions of dollars in OpenAI in the hope its technology will become a secret weapon for its workplace software, search engine and other online ambitions. It has marketed the technology as a super-efficient companion that can handle mindless work and free people for creative pursuits, helping one software developer to do the work of an entire team or allowing a mom-and-pop shop to design a professional advertising campaign without outside help.

it could lead to business models and creative ventures no one can predict.

sparked criticism that the companies are rushing to exploit an untested, unregulated and unpredictable technology that could deceive people, undermine artists’ work and lead to real-world harm.

the company held back the feature to better understand potential risks. As one example, she said, the model might be able to look at an image of a big group of people and offer up known information about them, including their identities — a possible facial recognition use case that could be used for mass surveillance.

OpenAI researchers wrote, “As GPT-4 and AI systems like it are adopted more widely,” they “will have even greater potential to reinforce entire ideologies, worldviews, truths and untruths, and to cement them or lock them in.”

“We can agree as a society broadly on some harms that a model should not contribute to,” such as building a nuclear bomb or generating child sexual abuse material, she said. “But many harms are nuanced and primarily affect marginalized groups,” she added, and those harmful biases, especially across other languages, “cannot be a secondary consideration in performance.”

OpenAI said its new model would be able to handle more than 25,000 words of text, a leap forward that could facilitate longer conversations and allow for the searching and analysis of long documents.

OpenAI developers said GPT-4 was more likely to provide factual responses and less likely to refuse harmless requests

Duolingo, the language learning app, has already used GPT-4 to introduce new features, such as an AI conversation partner and a tool that tells users why an answer was incorrect.

The company did not share evaluations around bias that have become increasingly common after pressure from AI ethicists.

GPT-4 will have competition in the growing field of multisensory AI. DeepMind, an AI firm owned by Google’s parent company Alphabet, last year released a “generalist” model named Gato that can describe images and play video games. And Google this month released a multimodal system, PaLM-E, that folded AI vision and language expertise into a one-armed robot on wheels: If someone told it to go fetch some chips, for instance, it could comprehend the request, wheel over to a drawer and choose the right bag.

The systems, though — as critics and the AI researchers are quick to point out — are merely repeating patterns and associations found in their training data without a clear understanding of what it’s saying or when it’s wrong.

GPT-4, the fourth “generative pre-trained transformer” since OpenAI’s first release in 2018, relies on a breakthrough neural-network technique in 2017 known as the transformer that rapidly advanced how AI systems can analyze patterns in human speech and imagery.

The systems are “pre-trained” by analyzing trillions of words and images taken from across the internet: news articles, restaurant reviews and message-board arguments; memes, family photos and works of art.

Giant supercomputer clusters of graphics processing chips are mapped out their statistical patterns — learning which words tended to follow each other in phrases, for instance — so that the AI can mimic those patterns, automatically crafting long passages of text or detailed images, one word or pixel at a time.

In 2019, the company refused to publicly release GPT-2, saying it was so good they were concerned about the “malicious applications” of its use, from automated spam avalanches to mass impersonation and disinformation campaigns.

Altman has also marketed OpenAI’s vision with the aura of science fiction come to life. In a blog post last month, he said the company was planning for ways to ensure that “all of humanity” benefits from “artificial general intelligence,” or AGI — an industry term for the still-fantastical idea of an AI superintelligence that is generally as smart as, or smarter than, the humans themselves.

Blame the much-documented rise of the “hookup culture” among young people, characterized by spontaneous, commitment-free (and often, alcohol-fueled) romantic flings. Many students today have never been on a traditional date,

Hookups may be fine for college students, but what about after, when they start to build an adult life? The problem is that “young people today don’t know how to get out of hookup culture,”

In interviews with students, many graduating seniors did not know the first thing about the basic mechanics of a traditional date. “They’re wondering, ‘If you like someone, how would you walk up to them? What would you say? What words would you use?’ ”

Traditional courtship — picking up the telephone and asking someone on a date — required courage, strategic planning and a considerable investment of ego (by telephone, rejection stings). Not so with texting, e-mail, Twitter or other forms of “asynchronous communication,” as techies call it. In the context of dating, it removes much of the need for charm; it’s more like dropping a line in the water and hoping for a nibble.

Online dating services, which have gained mainstream acceptance, reinforce the hyper-casual approach by greatly expanding the number of potential dates. Faced with a never-ending stream of singles to choose from, many feel a sense of “FOMO” (fear of missing out), so they opt for a speed-dating approach — cycle through lots of suitors quickly.

“I’ve seen men put more effort into finding a movie to watch on Netflix Instant than composing a coherent message to ask a woman out,” said Anna Goldfarb, 34, an author and blogger in Moorestown, N.J. A typical, annoying query is the last-minute: “Is anything fun going on tonight?” More annoying still are the men who simply ping, “Hey” or “ ’sup.”

The mass-mailer approach necessitates “cost-cutting, going to bars, meeting for coffee the first time,” he added, “because you only want to invest in a mate you’re going to get more out of.”

in  a world where “courtship” is quickly being redefined, women must recognize a flirtatious exchange of tweets, or a lingering glance at a company softball game, as legitimate opportunities for romance, too.

THERE’S another reason Web-enabled singles are rendering traditional dates obsolete. If the purpose of the first date was to learn about someone’s background, education, politics and cultural tastes, Google and Facebook have taken care of that.

Dodgy economic prospects facing millennials also help torpedo the old, formal dating rituals. Faced with a lingering recession, a stagnant job market, and mountains of student debt, many young people — particularly victims of the “mancession” — simply cannot afford to invest a fancy dinner or show in someone they may or may not click with.

“Maybe there’s still a sense of a man taking care of a woman, but our ideology is aligning with the reality of our finances,” Ms. Rosin said. As a man, you might “convince yourself that dating is passé, a relic of a paternalistic era, because you can’t afford to take a woman to a restaurant.”

“A lot of men in their 20s are reluctant to take the girl to the French restaurant, or buy them jewelry, because those steps tend to lead to ‘eventually, we’re going to get married,’ ” Mr. Edness, 27, said. In a tight economy, where everyone is grinding away to build a career, most men cannot fathom supporting a family until at least 30 or 35, he said.

Even in an era of ingrained ambivalence about gender roles, however, some women keep the old dating traditions alive by refusing to accept anything less. Cheryl Yeoh, a tech entrepreneur in San Francisco, said that she has been on many formal dates of late — plays, fancy restaurants. One suitor even presented her with red roses. For her, the old traditions are alive simply because she refuses to put up with anything less. She generally refuses to go on any date that is not set up a week in advance, involving a degree of forethought. “If he really wants you,” Ms. Yeoh, 29, said, “he has to put in some effort.”

They were right about control but wrong about the controllers. Our Internet handlers, not government, are using operant conditioning to modify our behavior today.

we now know how to design cue, activity, and reward systems to more effectively leverage our brain chemistry and program human behavior.

The beauty of the Internet is that by combining big data, behavioral targeting, wearable and mobile devices, and GPS, application developers can design more effective operant conditioning environments and keep us in virtual Skinner boxes as long as we have a smart phone in our pockets.

Operant conditioning techniques will and are currently being used to program the behavior of susceptible Internet users -- young men who play MMORPG (Massively Multiplayer Online Role-Playing Games) for forty hours a week, women who commit hours to social networks, shoppers seeking the thrill of a deal, and poker players.

As smart devices become integrated into our lives, retailers who will know where we are standing in stores and fast food restaurants and bars will find ways to provide us with cues to trigger behaviors.

The real question is how many hundreds of millions of us will become susceptible to what I believe will prove to be history's most potent marketing techniques.

ARABIC IS ONE of the languages the U.S. Department of State dubs “extremely hard.” Chinese, Japanese, and Korean are the others. These languages’ structures are vastly different from that of English, and they are memorization-driven.

To help meet its language-learning goals, in 2003 the Department of Defense established the University of Maryland Center for Advanced Study of Language.

MICHAEL GEISLER, a vice president at Middlebury College, which runs the foremost language-immersion school in the country, was blunt: “The drill-and-kill approach we used 20 years ago doesn’t work.” He added, “The typical approach that most programs take these days—Rosetta Stone is one example—is scripted dialogue and picture association. You have a picture of the Eiffel Tower, and you have a sentence to go with it. But that’s not going to teach you the language.”

According to Geisler, you need four things to learn a language. First, you have to use it. Second, you have to use it for a purpose. Research shows that doing something while learning a language—preparing a cooking demonstration, creating an art project, putting on a play—stimulates an exchange of meaning that goes beyond using the language for the sake of learning it.Third, you have to use the language in context. This is where Geisler says all programs have fallen short.

Fourth, you have to use language in interaction with others. In a 2009 study led by Andrew Meltzoff at the University of Washington, researchers found that young children easily learned a second language from live human interaction while playing and reading books. But audio and DVD approaches with the same material, without the live interaction, fostered no learning progress at all. Two people in conversation constantly give each other feedback that can be used to make changes in how they respond.

our research shows that the ideal model is a blended one,” one that blends technology and a teacher. “Our latest research shows that with the proper use of technology and cognitive neuroscience, we can make language learning more efficient.” 

The school released its first two online programs, for French and Spanish, last year. The new courses use computer avatars for virtual collaboration; rich video of authentic, unscripted conversations with native speakers; and 3-D role-playing games in which students explore life in a city square, acting as servers and taking orders from customers in a café setting. The goal at the end of the day, as Geisler put it, is for you to “actually be able to interact with a native speaker in his own language and have him understand you, understand him, and, critically, negotiate when you don’t understand what he is saying.” 

The program includes the usual vocabulary lists and lessons in how to conjugate verbs, but students are also consistently immersed in images, audio, and video of people from different countries speaking with different accents. Access to actual teachers is another critical component.

“Over 100 likes is good, for me. And comments. You just comment to make a joke or tag someone.”

The best thing is the little notification box, which means someone liked, tagged or followed her on Instagram. She has 604 followers. There are only 25 photos on her page because she deletes most of what she posts. The ones that don’t get enough likes, don’t have good enough lighting or don’t show the coolest moments in her life must be deleted.

Sociologists, advertisers, stock market analysts – everyone wants to know what happens when the generation born glued to screens has to look up and interact with the world.

“It kind of, almost, promotes you as a good person. If someone says, ‘tbh you’re nice and pretty,’ that kind of, like, validates you in the comments. Then people can look at it and say ‘Oh, she’s nice and pretty.’ ”

School is where she thrives: She is beloved by her teachers, will soon star as young Simba in the eighth-grade performance of “The Lion King” musical, and gets straight A’s. Her school doesn’t offer a math course challenging enough for her, so she takes honors algebra online through Johns Hopkins University.

“Happy birthday posts are a pretty big deal,” she says. “It really shows who cares enough to put you on their page.”

He checks the phone bill to see who she’s called and how much she’s been texting, but she barely calls anyone and chats mostly through Snapchat, where her messages disappear.

Some of Katherine’s very best friends have never been to her house, or she to theirs. To Dave, it seems like they rarely hang out, but he knows that to her, it seems like they’re together all the time.

Dave Pommerening wants to figure out how to get her to use it less. One month, she ate up 18 gigabytes of data. Most large plans max out at 10. He intervened and capped her at four GB. “I don’t want to crimp it too much,” he says. “That’s something, from my perspective, I’m going to have to figure out, how to get my arms around that.”

Even if her dad tried snooping around her apps, the true dramas of teenage girl life are not written in the comments. Like how sometimes, Katherine’s friends will borrow her phone just to un-like all the Instagram photos of girls they don’t like. Katherine can’t go back to those girls’ pages and re-like the photos because that would be stalking, which is forbidden.

Or how last week, at the middle school dance, her friends got the phone numbers of 10 boys, but then they had to delete five of them because they were seventh-graders. And before she could add the boys on Snapchat, she realized she had to change her username because it was her childhood nickname and that was totally embarrassing.

Then, because she changed her username, her Snapchat score reverted to zero. The app awards about one point for every snap you send and receive. It’s also totally embarrassing and stressful to have a low Snapchat score. So in one day, she sent enough snaps to earn 1,000 points.

Snapchat is where flirting happens. She doesn’t know anyone who has sent a naked picture to a boy, but she knows it happens with older girls, who know they have met the right guy.

Nothing her dad could find on her phone shows that for as good as Katherine is at math, basketball and singing, she wants to get better at her phone. To be one of the girls who knows what to post, how to caption it, when to like, what to comment.

Katherine doesn’t need magazines or billboards to see computer-perfect women. They’re right on her phone, all the time, in between photos of her normal-looking friends. There’s Aisha, there’s Kendall Jenner’s butt. There’s Olivia, there’s YouTube star Jenna Marbles in lingerie.

The whole world is at her fingertips and has been for years. This, Katherine offers as a theory one day, is why she doesn’t feel like she’s 13 years old at all. She’s probably, like, 16.

“I don’t feel like a child anymore” she says. “I’m not doing anything childish. At the end of sixth grade” — when all her friends got phones and downloaded Snapchat, Instagram and Twitter — “I just stopped doing everything I normally did. Playing games at recess, playing with toys, all of it, done.”

Her scooter sat in the garage, covered in dust. Her stuffed animals were passed down to Lila. The wooden playground in the back yard stood empty. She kept her skateboard with neon yellow wheels, because riding it is still cool to her friends.

On the morning of her 14th birthday, Katherine wakes up to an alarm ringing on her phone. It’s 6:30 a.m. She rolls over and shuts it off in the dark. Her grandparents, here to celebrate the end of her first year of teenagehood, are sleeping in the guest room down the hall. She can hear the dogs shuffling across the hardwood downstairs, waiting to be fed. Propping herself up on her peace-sign-covered pillow, she opens Instagram. Later, Lila will give her a Starbucks gift card. Her dad will bring doughnuts to her class. Her grandparents will take her to the Melting Pot for dinner. But first, her friends will decide whether to post pictures of Katherine for her birthday. Whether they like her enough to put a picture of her on their page. Those pictures, if they come, will get likes and maybe tbhs. They should be posted in the morning, any minute now. She scrolls past a friend posing in a bikini on the beach. Then a picture posted by Kendall Jenner. A selfie with coffee. A basketball Vine. A selfie with a girl’s tongue out. She scrolls, she waits. For that little notification box to appear.

Using the traditional privacy idea that once something's public, it is public for any purpose, you're lead down a very narrow path of reasoning about this app's appropriateness and what the services it was built on could do about it.

using Nissenbaum's theory, the bad feelings that people have around the app make sense: People gave data to Foursquare or Facebook in one context and then it showed up in another context that they weren't expecting.