Google Training Ad Placement Computers to Be Offended - The New York Times - 0 views
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But after seeing ads from Coca-Cola, Procter & Gamble and Wal-Mart appear next to racist, anti-Semitic or terrorist videos, its engineers realized their computer models had a blind spot: They did not understand context.
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Now teaching computers to understand what humans can readily grasp may be the key to calming fears among big-spending advertisers that their ads have been appearing alongside videos from extremist groups and other offensive messages.
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But the recent problems opened Google to criticism that it was not doing enough to look out for advertisers. It is a significant problem for a multibillion-dollar company that still gets most of its revenue through advertising.
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I have never think about the context of where the ads are in. I though ads just pops up randomly and now I know that there are actually codes behind where the ads appears. Why is putting ads besides extremist video a bad idea? I think it is probably because they people would mistaken that the company sponsor the video. Actually I am not very sure about why it is a bad thing. However, ads can definitely be more efficient in the right context. Different people watch different kind of video, targeting the potential costumers. It would benefit both the viewer and the company. --Sissi (4/3/2017)