"When you take a sip of Cabernet, what are you tasting? The grape? The tannins? The oak barrel? Or the price?
Believe it or not, the most dominant flavor may be the dollars. Thanks to the work of some intrepid and wine-obsessed economists (yes, there is an American Association of Wine Economists), we are starting to gain a new understanding of the relationship between wine, critics and consumers."
"The behavioral revolution in economics and psychology has successfully identified and named close to three dozen biases (my favorite behavioral folk song defines them in verse). I had thought that these biases transcended issues of culture. Indeed, both neoclassical and behavioral economists were united in a belief that cultural variables were of secondary importance when it came to the deep drivers of behavior. But a series of experiments now has me thinking that the underlying heuristics are less universal."
"Here's a little ditty that catalogs and musically explains a useful list of cognitive biases uncovered by behavioral psychologists.
It was created by Bradley Wray, a high school teacher in Maryland, as a study aid for students preparing for their AP Psychology exam.
How are you biased? Let Bradley Wray count the ways."