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There are various ways a corporate name can seem apposite. In the case of existing words, connotations are crucial: a Corvette is a light, speedy attack ship; Tesla was an inventor of genius. Made-up names often rely instead on resonances with other words: Lexus evokes luxurious; Viagra conjures virility and vitality. Bad names bring the wrong associations to consumers’ minds. In the nineteen-eighties, United Airlines tried to turn itself into a diversified travel company called Allegis. The move was a fiasco. No less an authority than Donald Trump (whose faith in brand-name power is total) said that the name sounded “like the next world-class disease.”

Analogously, emotion words like “anger,” “happiness” and “fear” each name a population of diverse biological states that vary depending on the context. When you’re angry with your co-worker, sometimes your heart rate will increase, other times it will decrease and still other times it will stay the same. You might scowl, or you might smile as you plot your revenge. You might shout or be silent. Variation is the norm.

The ease with which we experience emotions, and the effortlessness with which we see emotions in others, doesn’t mean that each emotion has a distinct pattern in the face, body or brain. Instead of asking where emotions are or what bodily patterns define them, we would do better to abandon such essentialism and ask the more revealing question, “How does the brain construct these incredible experiences?”

As the unofficial spokespeople for our organic-eating, Food Network-watching ways, when chefs talk, Americans tend to listen. And Dan Barber — the farm-to-table icon behind restaurants Blue Hill in New York City and Blue Hill Stone Barns in Tarrytown — isn’t wasting his platform.Barber has given a wildly popular TED talk, been counted among TIME’s 100 most influential people, been appointed to the President’s Council on Fitness, Sports & Nutrition and, as of last week, authored a nearly 500-page book laying out a radical new vision for the future of food.So when Barber came out last weekend with a New York TIMEs op-ed detailing the shortcomings of the farm-to-table movement he had previously helped promote, people paid attention. While we like to pat ourselves on the back for eating seasonally and locally, Barber’s contentious argument went, the foodie fad that grew to become the face of sustainable eating has failed to bring about the promised revolution. Industrial agriculture still rules, Barber argued. And as it keeps growing, more and more small farms and native prairie disappear under Big Ag’s plow.If we really care about changing our food system (as anyone who hopes to feed our growing world should), Barber believes we’re going to need a true revolution. And “The Third Plate“ is his thesis, over a decade in the works, for what that change must look like.Among other things, change means thinking holistically, embracing diversity in ingredient choice and cuisine, and shifting meat over from its vaulted place at the center of the dinner plate. But while the solutions Barber describes are frighteningly extensive, they also, in his telling, sound delicious. That, more than any warning about the consequences of continuing along with the status quo, could be thing that ends up making a difference.

But worrying about data is probably just a distraction, because, ultimately, “pet” is a relative term—there are more fish in our home aquariums than there are pet dogs, and any category that lumps the two together feels inadequate.

Rabbits, as this passer-by is implying, are widely consumed in other countries. Western Europeans love rabbit sausage, slow-cooked rabbit stews, and braised bunny dishes, while the Chinese—who account for 30% of global rabbit consumption—consider rabbit’s head a delicacy. + Rabbit was even a staple of the American diet at one time. It helped sustain the European transplants who migrated west across the frontier, and during World War II, eating rabbit was promoted as an act of patriotism akin to growing a victory garden. But as small farms gave way to large-scale operations, rabbit meat’s popularity melted away and other meats took over.

Herzog started thinking about this 20 years ago, when he was sitting in a hotel bar having a beer with the psychologist and animal rights activist, Ken Shapiro. Herzog knew Shapiro was a vegan; Shapiro knew Herzog ate meat. Both men had read all of the same psychology and animal-rights literature, and both spent a lot of time working through the same philosophical questions. But somehow, they came to different conclusions about how to live their lives. + “Hal, I don’t get it: why aren’t you like us?” Shapiro suddenly asked. Herzog didn’t have an answer. He still doesn’t. + “I’ve been struggling with this for a long time,” Herzog says. “I can handle moral ambiguity. I can deal with it. So I don’t have that need for moral consistency that animal activists do.” He laughs a little. “And I know that their logic is better than mine, so I don’t even try arguing with them. They win in these arguments.” +

The drone operator who said 'No' 21 January 2015 Last updated at 00:57 GMT For almost five years, Brandon Bryant worked in America's secret drone programme bombing targets in Afghanistan and elsewhere.He was told that he helped to kill more than 1,600 people, but as time went by he felt uneasy with what he was doing. He found it hard to sleep and started dreaming in infra-red. Brandon Bryant told Witness about his doubts and the mission that convinced him it was time to stop. Witness is a World Service programme of the stories of our times told by the people who were there.

Nowadays, we’re very good at telling history in real time. Live-tweeting, livestreaming, Instagraming, link sharing, instant commenting — everyday lives and major events are recorded and narrated from every angle as they happen. A new study has found, however, that these minutes-old histories may not be built to last.

As the Technology Review reported:A significant proportion of the websites that this social media [around the Arab Spring] points to has disappeared. And the same pattern occurs for other culturally significant events, such as the the H1N1 virus outbreak, Michael Jackson’s death and the Syrian uprising. In other words, our history, as recorded by social media, is slowly leaking away.

So it seems that social media sites like Twitter do not remain as fecund a resource over time as they do in real time. But no historian has ever worked on the assumption that all, or even most, information about an event is preserved, let alone even recorded. Not even Twitter has changed that.

Turn on the radio in France in 1951 and you might have heard contributors extol the benefits of parents smacking their children. "I don't like slapping the face," one commentator says. "Slapping can harm the ears and the eyes, especially if it's violent. But everybody knows that smacking the bottom is excellent for the circulation of the blood." At the time, few would have seen that advice as abusive. It was another three decades before Sweden became the first European country to make smacking children illegal. More than 20 others have followed suit, but France has held out against the changing tide of parenting, with staunch resolve. In the wake of the European ruling this week, articles have appeared in the French media with titles such as "Smacking: A French Passion", and contributors have lined up on online forums to advocate the benefits of "la fessee", as it's known here. "We were really surprised by the response," says Christine Hernandez, a writer for France's most popular parenting magazine, Parents. "Many of our readers said that smacking is part of educating children. It's astonishing that parents still think that it's a good way to teach children how to behave. They think they have to impose their authority on children from time to time - it's part of French traditional upbringing."

Thankfully, most of this Jew-targeted hatred takes the form of verbal aggression rather than physical violence. But because many critics of Israel make no distinction between citizens of the Jewish state and the worldwide Jewish community, the J-word has been the focus. You won't see "Kill Israelis" scrawled on London synagogue walls. What you see on walls is "Kill the Jews", and on banners "Hitler was Right". And this brings me back to the point about the complexity of anti-Semitism today. It is always around and in the end it is focused primarily on the J-word, in the same way that another form of racism is focused on the N-word. Those on the receiving end find their lives shaped by it. Certainly my life, my sense of myself, has been shaped by the casual anti-Semitism that I have encountered for more than half a century. The first time I was called a "Jew" with malicious intent was September 1958 in the playground of Belmont Hills Elementary School, in the suburbs of Philadelphia. It came as a surprise. I was eight years old and up until that time had been living in New York City where everyone I encountered was Jewish. Until that moment, the word "Jew" had simply been one of the words and phrases - like "Mike", "son" and "114 East 90th Street" - whose meanings were slowly building up into a sense of who I was.

Apple said on Wednesday that it would oppose and challenge a federal court order to help the F.B.I. unlock an iPhone used by one of the two attackers who killed 14 people in San Bernardino, Calif., in December.

HERE’S an apparent paradox: Most Americans have taken high school mathematics, including geometry and algebra, yet a national survey found that 82 percent of adults could not compute the cost of a carpet when told its dimensions and square-yard price.

There are a number of problems with teaching science as a collection of facts. First, facts change. Before oxygen was discovered, the theoretical existence of phlogiston made sense. For a brief, heady moment in 1989, it looked like cold fusion (paywall) was going to change the world. In the field of medical science, “facts” are even more wobbly. For example, it has been estimated that fewer than 10% of published high profile cancer studies are reproducible (the word “reproducible” here is a euphemism for “not total poppycock”).

These are stimulating times for anyone interested in questions of animal consciousness. On what seems like a monthly basis, scientific teams announce the results of new experiments, adding to a preponderance of evidence that we’ve been underestimating animal minds, even those of us who have rated them fairly highly. New animal behaviors and capacities are observed in the wild, often involving tool use—or at least object manipulation—the very kinds of activity that led the distinguished zoologist Donald R. Griffin to found the field of cognitive ethology (animal thinking) in 1978: octopuses piling stones in front of their hideyholes, to name one recent example; or dolphins fitting marine sponges to their beaks in order to dig for food on the seabed; or wasps using small stones to smooth the sand around their egg chambers, concealing them from predators. At the same time neurobiologists have been finding that the physical structures in our own brains most commonly held responsible for consciousness are not as rare in the animal kingdom as had been assumed. Indeed they are common. All of this work and discovery appeared to reach a kind of crescendo last summer, when an international group of prominent neuroscientists meeting at the University of Cambridge issued “The Cambridge Declaration on Consciousness in Non-Human Animals,” a document stating that “humans are not unique in possessing the neurological substrates that generate consciousness.” It goes further to conclude that numerous documented animal behaviors must be considered “consistent with experienced feeling states.”

Last October we introduced a new feature in which, each Monday morning this school year, we posted a New York Times photograph without a caption, then invited students to answer three deceptively simple questions about it: What’s going on in this picture? What do you see that makes you say that? What more can you find? As student answers poured in to the blog each week — this shows someone learning a back-flip; I think he’s in the military because of his camouflage shirt; The background makes it look like a movie set — our collaborators for the feature, Visual Thinking Strategies, acted as live moderators, linking thoughts and posting further questions intended to help them go deeper and see more. Most weeks that created a lively debate in our comments section, as students of all ages, backgrounds and places pushed each other to find detail and defend interpretations.

The period — the full-stop signal we all learn as children, whose use stretches back at least to the Middle Ages — is gradually being felled in the barrage of instant messaging that has become synonymous with the digital age