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The golden ratio's aesthetic bona fides are an urban legend, a myth, a design unicorn. Many designers don't use it, and if they do, they vastly discount its importance. There's also no science to really back it up.

"Strictly speaking, it's impossible for anything in the real-world to fall into the golden ratio, because it's an irrational number," says Keith Devlin, a professor of mathematics at Stanford University.

You Don't Really Prefer The Golden Ratio In the real world, people don't necessarily prefer the golden ratio.

The old saying "truth is the first casualty of war" springs to mind with the story of Kurdish jihadi-slayer "Rehana" - a woman who reportedly killed 100 Islamic State (IS) fighters but who may well be a ghost.

What attributes make for a successful trader? Is it comprehensive knowledge of an industry? The ability to read the markets? Luck?Or might it be something subtler and seemingly unrelated — namely, an awareness of one’s own heartbeat?

WHERE does creativity come from? For centuries, we’ve had a clear answer: the lone genius. The idea of the solitary creator is such a common feature of our cultural landscape (as with Newton and the falling apple) that we easily forget it’s an idea in the first place.But the lone genius is a myth that has outlived its usefulness. Fortunately, a more truthful model is emerging: the creative network, as with the crowd-sourced Wikipedia or the writer’s room at “The Daily Show” or — the real heart of creativity — the intimate exchange of the creative pair, such as John Lennon and Paul McCartney and myriad other examples with which we’ve yet to fully reckon.

The pair is the primary creative unit — not just because pairs produce such a staggering amount of work but also because they help us to grasp the concept of dialectical exchange. At its heart, the creative process itself is about a push and pull between two entities, two cultures or traditions, or two people, or even a single person and the voice inside her head.

There is indeed ample data that institutions and individuals can wreak havoc when they deviate from certain principles of logic and objectivity. There is also a good deal of dispiriting evidence about the rationality of voters that spurs questions about the effectiveness—and even the legitimacy—of democratic government. Yet much of the work of cognitive scientists—even fascinating Nobel Prize-winning research by Daniel Kahneman—leaves me edified but not alarmed. The human capacity for reason may be fragile and partial but it is not belied by studies in which large percentages of subjects answer a few tricky questions incorrectly.

My hypothesis is that while we love reading about humanity’s tendency toward the irrational, we take offense when light is thrown on our own individual incompetencies. 

We all resist changing our beliefs about the world, but what happens when some of those beliefs are based on misinformation? Is there a right way to correct someone when they believe something that's wrong?

Too often, argue Lewandowsky and Cook, communicators assume a 'deficit model' in their interactions with the misinformed. This is the idea that we have the right information, and all we need to do to make people believe is to somehow "fill in" the deficit in other people's understanding. Just telling people the evidence for the truth will be enough to replace their false beliefs. Beliefs don't work like that.

One of the more benign aspects of Chinese medicine is acupuncture, a practice deemed superstitious in China in the 17th century until Mao Zedong reemployed it for political purposes in the fifties. Two decades later it infiltrated the American imagination. A myth was reborn. As Jeneen Interlandi writes, research results have been murky at best—one 2013 report of over 3,000 studies showed acupuncture to be no more effective than placebos.