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Artist Amalia Ulman created an online persona and recorded it on Instagram to ask questions about gender online. Cadence Kinsey asks what her project tells us about our own social media identities. facebook Twitter reddit WhatsApp Google + Email

"In 1941, sadness is at its peak," Bentley says.

Which brings us to the most surprising finding of the study: We think of modern culture — and often ourselves — as more emotionally open than people in the past. We live in a world of reality television and blogs and Facebook — it feels like feelings are everywhere, displayed to a degree that they never were before. But according to this research, that's not so.

SHOULD we worry that technology companies can secretly influence our emotions? Apparently so.

Research with human subjects is generally governed by strict ethical standards, including the informed consent of the people who are studied. Facebook’s generic click-through agreement, which almost no one reads and which doesn’t mention this kind of experimentation, was the only form of consent cited in the paper. The subjects in the study still, to this day, have not been informed that they were in the study. If there had been federal funding, such a complacent notion of informed consent would probably have been considered a crime. Subjects would most likely have been screened so that those at special risk would be excluded or handled with extra care.

It is unimaginable that a pharmaceutical firm would be allowed to randomly, secretly sneak an experimental drug, no matter how mild, into the drinks of hundreds of thousands of people, just to see what happens, without ever telling those people. Imagine a pharmaceutical researcher saying, “I was only looking at a narrow research question, so I don’t know if my drug harmed anyone, and I haven’t bothered to find out.” Unfortunately, this seems to be an acceptable attitude when it comes to experimenting with people over social networks. It needs to change.

It’s never been so easy to pretend to know so much without actually knowing anything. We pick topical, relevant bits from Facebook, Twitter or emailed news alerts, and then regurgitate them.

Who decides what we know, what opinions we see, what ideas we are repurposing as our own observations? Algorithms, apparently, as Google, Facebook, Twitter and the rest of the social media postindustrial complex rely on these complicated mathematical tools to determine what we are actually reading and seeing and buying.Continue reading the main story Continue reading the main story AdvertisementWe have outsourced our opinions to this loop of data that will allow us to hold steady at a dinner party, though while you and I are ostensibly talking about “The Grand Budapest Hotel,” what we are actually doing, since neither of us has seen it, is comparing social media feeds.

When people are in a bad mood, they are more likely to actively search social networking sites like Facebook to find friends who are doing even worse than they are, a new study suggests. "One of the great appeals of social network sites is that they allow people to manage their moods by choosing who they want to compare themselves to," the authors said.

Here’s a sweet little story of Democracy in Action. A bright eighth grader writes to her state legislator with an idea for a law: Vermont doesn’t have an official Latin motto, so why not adopt one? And for that matter, make it a reference to history? Neato! So state Sen. Joe Benning — a Republican who was actually trying to do a good thing, which he has probably learned to never try again — introduced a bill to adopt the motto “Stella quarta decima fulgeat.” — May the fourteenth star shine bright.” Because Vermont was the 14th state, see? Benning noted that when Vermont briefly minted its own currency, it was engraved with “Stella Quarta Deccima,” so the phrase had real historical cachet.ADVERTISEMENTAnd then Burlington TV station WCAX put the story on its Facebook page with the headline, “Should Vermont have an official Latin motto?” and all Stupid broke loose when morons thought that Vermont was knuckling under to a bunch of goddamned illegal immigrants. Charles Topher at “If you Only News” collected some of the worst of the over 600 comments from some of the geniuses worried about protecting ‘Merca from the invading Latin hordes: