But, no matter how closely you watched the news reports or ogled Pantone’s Web site, you never actually saw the color Emerald: the vast majority of televisions, computer monitors, and mobile devices are unable to display it, as Jeff Yurek, a communications manager at Nanosys, a company that makes color-display technology, revealed in a blog post. That’s not the only color we’re missing. If you watched this year’s Super Bowl on television, you never really saw the true shade of the Broncos’ blue helmets (Pantone No. 289). And viewing online photos of London’s famous red double-decker buses (Pantone No. 485) while you plan your vacation falls far short of experiencing that color in person. It’s easy to assume that our constantly proliferating digital devices can easily generate any color we want. But, in fact, our screens paint from a depressingly small palette: most can only recreate about a third of all the colors that our eyes can perceive.