Forbes India Magazine - Design Thinking Demystified: an Interview with Clark Kellogg - 0 views
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and a subset question of ‘Do they in fact need to get from point A to point B
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Michael Simkins on 18 Feb 14I love this reframing example. And this is a key difference between design thinking and the typical problem solving in school settings. There this line of questioning would be nipped in the bud. The emphasis would be on sticking to the initial question. "We don't have time for all that!"
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essentially a four-stage process
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we start at the beginning with deeply observing and understanding, finding insights and deeper meaning in that question, stating that question and then heading into a phase of ideation where we have as many potential solutions as possible. By analytic process we choose one or two that we think are the best and then through the processes of prototyping, storytelling and testing, improve those and get them to a spot where they are ready for a higher level testing and implementation study.
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our work within this realm is less about preference and more about unmet need or unmet opportunity.
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One is hard pressed to simply issue a dictum from the corner office that says, ‘We are now an innovation company’, because the keys to success to making this work are not policy–they are culture change. And in order to enable that culture change there needs to be leadership from the to
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