tical_cadre

osing market share

a ‘skunk work’, a remote location in which you assemble a group of people and let them produce work under the protection of distance and then install it when it’s done

the ingredients tend to be unflappable leadership at the top and support, adequate budget to make a difference, an extended timeframe that doesn’t require bottom-line results every 90 days, and then a broad cultural change that does go into the areas of HR, operations, finance, marketing.

and a subset question of ‘Do they in fact need to get from point A to point B

essentially a four-stage process

we start at the beginning with deeply observing and understanding, finding insights and deeper meaning in that question, stating that question and then heading into a phase of ideation where we have as many potential solutions as possible. By analytic process we choose one or two that we think are the best and then through the processes of prototyping, storytelling and testing, improve those and get them to a spot where they are ready for a higher level testing and implementation study.