what this means to media literacy rates has not
yet been determined, and the technology that brought on this change in
media access has created a hybrid media literacy/technology discipline
of study called digital literacy. Turning on and off a computer, or visiting
favorite Web sites and playing video games, does not increase one’s digital
literacy.
This is explaining that just because one knows how to "surf the web" it doesn't necessarily mean they are media literate or digitally literate for that matter. I am getting from these references 3 different views on what being "Media Literate" really consists of.
The Digital Native has tipped the balance of proper Etiquette in their environment. The digital age has pushed them into a loss of basic skills and interests the the Digital Immigrant has and is required by society wether it is virtual or human contact. Etiquette in the digital world has been sacrificed the most. The skill set of manners, proper English, basic writing, and respect for others has declined because of Twitter®, Facebook®, texting etc...
Social skills in the work place are being reported to have declined. Co-workers who work on the same floor not only 20 ft away rarely see or speak to each other unless they are in a direct meeting in the same room. The preference is email, text, Facebook® etc.. for them to socialize. Word has it that employers are concerned about the social skills of the employees being there is not as much person to person contact.
The defining of media literacy skills differs among scholars slightly,
though there are several key elements (Potter 2001).
DIGITAL LITERACY
Defining digital literacy has as much to do with understanding and
how to use technology as it does with meaning making.
We are viewing Digital Literacy as whole from the position of what we can do. This is deeper than what we can do, this is commenting on a way to do things. It is not just literacy anymore it a Digital Lifestyle that we are molding. For our survival we are forced to "Go Digital". the following link is great article to support these factors both media literacy and online etiquette. I find this source to be credible because my son is a Digital Native. He responds better to reading on the web than on paper.
http://www.worldmag.com/2013/01/parents_pine_for_paper_as_kids_go_digital