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Before May 1st, not even the smartest of machine learning algorithms could have predicted Keith Urbahn's online relevancy score, or his potential to spark an incredibly viral information flow. While politicos "in the know" certainly knew him or of him, his previous interactions and size and nature of his social graph did little to reflect his potential to generate thousands of people's willingness to trust within a matter of minutes. While connections, authority, trust and persuasiveness play a key role in influencing others, they are only part of a complex set of dynamics that affect people's perception of a person, a piece of information or a product. Timing, initiating a network effect at the right time, and frankly, a dash of pure luck matter equally.