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Her character is also deliberately crafted to target the Web's most active demographics. Nerds geek out on the idea that this beautiful girl lists physicist Richard Feynman and poet e. e. cummings as heroes. Horny guys respond to the tame but tantalizing glimpses of her cleavage. Teenage girls sympathize with her boy troubles and her sometimes-stormy relationship with her strict parents. Early on, viewers started emailing to offer advice and sympathy. Others wanted to talk dirty and discuss mathematical equations.

As Bree, she struck up friendships with people in Sweden, Scotland, Ireland, Portugal, Australia, Mexico, and all over the US.

Now Beckett and Flinders had made her sign a nondisclosure agreement and, clearly pleased with themselves, told her that they wanted her to play the lead in what they billed as the future of entertainment.

The title of the video was "My Parents Suck …," and she explained that her religion prevented her from doing things that other kids did. Still, she felt that her parents had gone too far when they said she couldn't go on a hike with Daniel. It was the first time Bree was emotional on camera.

In fact, Beckett and Flinders hadn't even found an actress to play the part.

It was exactly what her acting coaches at Universal Studios' film program had warned her against: unkempt producer-types hawking shady deals.

THERE'S SOMETHING ABOUT JESSICA ROSE that the webcam loves. Her distractingly large eyebrows and small round face are bent and stretched by the fish-eye lens into a morsel of beauty that fits perfectly in a pop-up window. That's not to say she isn't pretty off camera – she is – but every step she takes closer to the cam multiplies and enhances her looks. It's a face made for the browser screen.

As Bree, she struck up friendships with people in Sweden, Scotland, Ireland, Portugal, Australia, Mexico, and all over the US. > She never offered much information about her character. Rather, she'd research an emailer's

The previous week, one guy had offered her a part in a movie if she would use her student ID to buy him discounted film at Kodak

A day or two after that, a new user named Lonelygirl15 posted an animated scene of a dinosaur stomping on a house, intercut with Emily's original videos.

Emily's fans loved it and offered a deluge of comments, giving Lonelygirl15 instant cred. Viewers praised this funny, creative new vlogger, encouraged her to keep the videos coming, and signed up to receive her future clips.

. #15 The previous videos had gotten between 50,000 and 100,000 views after a week, but this one logged 50,000 in its first

The previous videos had gotten between 50,000 and 100,000 views after a week, but this one logged 50,000 in its first two hours.

Goodfried's advice was simple. "If anyone asks point-blank if you're real, don't answer the question," he said. "Don't lie to people. The answer is no answer. In my mind, it's the equivalent of not lying. But if people talk to Bree like she's Bree, that's fair game."

#8 The previous week, one guy had offered her a part in a movie if she would use her student ID to buy him discounted film at Kodak

It sounded a lot like porn.

they could claim false advertising and sue.

commune-raised screenwriter a green light to unleash Lonelygirl15 on the world.

(one called her an "attention whore" and another a "video slut"),

But this first clip laid the groundwork for everything that was to come.

A day or two after that, a new user named Lonelygirl15 posted an animated scene of a dinosaur stomping on a house, intercut with Emily's original videos.

9 The previous videos had gotten between 50,000 and 100,000 views after a week, but this one logged 50,000 in its first two hours.

"If anyone asks point-blank if you're real, don't answer the question," he said. "Don't lie to people. The answer is no answer. In my mind, it's the equivalent of not lying. But if people talk to Bree like she's Bree, that's fair game."

JESSICA ROSE WAS SUSPICIOUS and frankly a little pissed off. She had come to this organic-tea shop to discuss what she thought was a feature film called Children of Anchor Cove.

a hand puppet named Purple Monkey

Rather, she'd research an emailer's MySpace page and ask questions about their life. They responded enthusiastically and helped spread the word about the amazing new YouTube vlogger named Bree

Don't sell merchandise and don't use any copyrighted music without a license. If people buy Lonelygirl15 stuff thinking she is real

Teenage girls sympathize with her boy troubles and her sometimes-stormy relationship with her strict parents.

The previous videos had gotten between 50,000 and 100,000 views after a week, but this one logged 50,000 in its first two hours.

Rather, she'd research an emailer's MySpace page and ask questions about their life. They responded enthusiastically and helped spread the word about the amazing new YouTube vlogger named Bree .

For Amanda, it was a welcome departure from her day job, where she answered phones and handled the demands of high-powered stars.

The clip, which was viewed nearly 2 million times in two weeks,

And there they are, in the bedrooms and dorms and cubicles of the world, uploading their asses off, more than 65,000 times a day on YouTube alone.

which stars a chubby young man in his New Jersey bedroom lip-syncing to an insipid but weirdly fetching Romanian pop song.

The price tag for YouTube, just to put the investment in perspective, is what Target paid for 257 Mervyns department stores and four distribution centers in 13 states, and just a bit more than WPP Group paid for the Grey Global Group advertising network with 10,500 employees in 83 countries generating $1.3 billion in revenue. Those, of course, are both profitable enterprises with vast fixed assets.

Or try the accurately titled "Noah takes a photo of himself everyday for six years." A time-lapse documentary of Noah Kalina over 2,356 days, it's a little thin on plot, but it nonetheless racked up more than 3 million views in six weeks.