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Winning is very important to tough-minded players, but they also understand a steady process leads to desired results. They believe establishing “keys to performance” provides them every opportunity to beat opponents in difficult situations. Focusing on results hinders motivation, resiliency and effort, causing many players to fold when their back is against the wall. Outcome-oriented thoughts drain limited the energy and attention resources necessary to obtain peak performance. Keys to performance serve as a reminder of how to win each point during the match. Process-oriented thoughts allow the athlete to stay in the moment and maximize potential by placing an emphasis on effort. Positive mental refreshments allow the player to prevail in all situations. Examples include: “Keep moving your feet” “Play in rhythm” “Be aggressive with each point” “Focus on specific targets throughout the match” “Regroup between points and stay in control” The duration and intensity of these thoughts differentiates competitors at the highest level. Process-oriented thoughts help channel useful information to the body. Elite players feel the magnitude of the moment, but they thrive on executing a plan and being fully engaged with each shot. There is a time and place to dwell on bad breaks, difficult conditions and other excuses, but not during the heat of a match.