It is essential that those of us who espouse progressive values and thus support social justice initiatives recognize the paradoxical mentality of meat. Because although this mentality is pervasive, it is not inherent in our species—it is the product of an oppressive ideology so entrenched that it is invisible, its tenets appearing to be universal truths rather than ideologically driven assumptions. This ideology shapes and is shaped by the same type of mentality that enables other oppressions, and it is therefore essential to address if we hope to create a more just social order. Eating animals is not simply a matter of personal ethics; it is the inevitable end result of a deeply entrenched, oppressive ism. Eating animals is a social justice issue.