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The study concludes that, in order to avoid catastrophic climate change, we need to either cut global meat consumption or the amount of fertilizer we use in half 

In my opinion there isn't a heck of a lot of difference between these "animal protection" organizations and the industry and its proxies. Another way to think of this situation is what we have seen in the environmental movement since the 1980's. What I have observed is that once any organization grows to a certain critical mass things change. There is always a disconnect from the grassroots and survival of the corporate entity is job one. It was a back room trade off. An "I'll scratch your back, you scratch mine." The industry is changing of its own volition due to recent developments in animal husbandry and the re-engineering of the animals them selves. As far as I know these "animal protection" organizations have never put into print, spoke of or promoted animal rights. It is the media that has conflated these animal husbandry reform organizations with animal rights and many well meaning activists become confused and support them thinking that they are convertly animal rights organizations.

You talk about cattle and dairy culture being validated by TV advertisements; about a dominating culture of indoctrination; and how frightening social change can seem.

Where the animal movement has gone wrong for over 30 years is the story they shared. It is a message of suffering, cruelty and harm.