Revenue management lessons for telcos - 0 views
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Telecom operators are transforming from being classic telephony providers into aggregators and distributors of multimedia and entertainment services, which include converged communications, gaming, social networking, news and the like. As they say, content makes the king.
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More than ever, revenue management needs to become a high-level strategic initiative for operators to compete and sustain in the changing telecom marketplace and grow their current customer base.