"# S (Substitute): "What can I substitute in my selling process?" # C (Combine): "How can I combine selling with other activities?" # A (Adapt): "What can I adapt or copy from someone else's selling process?" # M (Magnify): "What can I magnify or put more emphasis on when selling?" # P (Put to Other Uses): "How can I put my selling to other uses?" # E (Eliminate): "What can I eliminate or simplify in my selling process?" # R (Rearrange): "How can I change, reorder or reverse the way I sell?""