Rust identified four key trends that school district chief technology officers (CTOs) should be aware of: accountability, the changing nature of learners, the accessibility of technology, and the "internal and external demands" that are now placed on ed-tech executives.
"# S (Substitute): "What can I substitute in my selling process?"
# C (Combine): "How can I combine selling with other activities?"
# A (Adapt): "What can I adapt or copy from someone else's selling process?"
# M (Magnify): "What can I magnify or put more emphasis on when selling?"
# P (Put to Other Uses): "How can I put my selling to other uses?"
# E (Eliminate): "What can I eliminate or simplify in my selling process?"
# R (Rearrange): "How can I change, reorder or reverse the way I sell?""
dynamic purveyors of the landscape, quick sailors on the rapid seas of information able to adjust, adapt and lead in a changing environment. They must be cogent decision-makers unafraid of making hard decisions in order to do what’s needed for citizens, students and community.