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Twitter is one of the more popular and powerful platforms of social media. If you have tried it out for your company, campaign, association or other professional effort and thought it wasn't for you then you might be missing out on critical information about current events, your industry, and your competitors.

We already know the networking and business benefits of using Twitter. Sure, you can meet new business contacts, drive traffic to your website and share intimate moments with all of your followers. But how can a social network that depends on millions of 140 character statements help someone in the real world?

In his book Tweet Naked, online marketing expert and Social Media Firm CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author offers tips that can help you figure out how you want the world to view your brand.

Here's a link to searching Ebola on Twitter, they have a bunch of tweets with the hash tag #EbolaOutbreak that is going pretty viral at the moment. They also show perspectives of people who think that the ASL IceBucket Challenge is getting too much attention and that there isn't enough on the Ebola Outbreak. Not sure if this will help with your story but #itried