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Twitter is one of the more popular and powerful platforms of social media. If you have tried it out for your company, campaign, association or other professional effort and thought it wasn't for you then you might be missing out on critical information about current events, your industry, and your competitors.

In his book Tweet Naked, online marketing expert and Social Media Firm CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author offers tips that can help you figure out how you want the world to view your brand.

Just some figures on Facebook stats if you wanted to talk about them to get a better idea on how many users there are and what not

A dedicated Facebook page that posts the annoying things people don't want to see on there. Ironically it has low likes

We already know the networking and business benefits of using Twitter. Sure, you can meet new business contacts, drive traffic to your website and share intimate moments with all of your followers. But how can a social network that depends on millions of 140 character statements help someone in the real world?

Facebook ends up being very restrictive when compared to other social media sites such as the older MySpace or Tumblr.

Article about how Mark Zuckerburg himself believes that Facebook profiles should consist of one consistent identity.

More evidence that wearable technology is the next big thing. Is this ubiquity intensified?

Explores concept of glocalization and the incorporation and adaption of global concepts, things or trends into local area.

This helped me to categorise annoying statuses.

Connectivity is displayed in negative and positive ways regarding the Ebola virus. The countries with known cases are Nigeria, Guinea, Sierra Leone and Liberia. There's a considerable gap between Nigeria and the other three, showing the negative aspect of mobilities and connectivity in regards to airlines and it spreading by intercepting multiple countries. Positive aspects are the US' quick efforts to treat the two affected American citizens by mediated mobilities, and it's overall isolation. The virus's status and symptoms also fairly well known around the world.

Mediated Mobilities show how Globalisation and Tech advancements have allowed the virus to bypass multiple countries and it possibly being spread, due to that.