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addthis_pub = 'ALAMarketing'; 152 pages6" x 9"SoftcoverISBN-13: 978-0-8389-0886-0Year Published: 2004Libraries eager to serve the underserved teen-to-twenty-year-old market can make the library a cool place to hang out. All it takes are zines, according to the author, young adult librarian Julie Bartel. Zines and alternative press materials provide a unique bridge to appeal to disenfranchised youth, alienated by current collections.For librarians unfamiliar with the territory, or anxious to broaden their collection, veteran zinester Bartel establishes the context, history, and philosophy of zines, then ushers readers through an easy, do-it-yourself guide to creating a zine collection, including both print and electronic zines. While zines have their unique culture, they are also important within broader discussions of intellectual freedom and the Library Bill of Rights.Teen and young adult librarians, high school media specialists, and academic, reference, and adult services librarians will uncover answers to questions aboutthis new and growing literary genre:What is a zine and how does a library zine collection work?What are the pros and cons of having a zine collection in the library?When promoting zines, what appeals to patrons and non-library users alike?What is the best way to catalog and display?Where can libraries get zines and how much do they cost?Bartel shares these lessons and more from a major urban library zine collection, as well as a comprehensive directory of zine resources in this one-stop, one-of-a-kind guide.Table of ContentsFiguresPreface Part I: Philosophy, Arguments, and Background1. Welcome to the World of Zines 2. Zine Culture 101 3. Intellectual Freedom, the Library Bill of Rights, and Zines 4. To Collect or Not to Collect: The Whys and Wherefores 5. The Salt Lake City Public Library Zine Collection Part II: Zine Collections: A Do-It-Yourself Guide6. Getting Started 7. What Do You Do with Them Once You've Got Them

by Karen Bonanno Promotion is about saying who you are, what you do, for whom, when and how. It tends to be a one-way communication that includes activities to promote the school library and teacher-librarian to the school community members.

All new students go through quite a lengthy induction process in the first three weeks at the University. The library is slotted into that - how much time we get with the students varies between departments - and so it's a good opportunity for us to make contact, promote our services, and try and embed ourselves in the academic culture, but also tricky because the students are overloaded with information as it is. I wanted to give each of my departments an interactive map with all the library info relevant to them specifically - the idea being that it's easier to navigate an actual map of the library than it is to just search for stuff on the library website. Because each department would have a bespoke map it would mean the students had all the info they needed in one place, and because I created the maps in Prezi they could also be used as a presentation tool (as well as a stand-alone web object, later; I give students the URL of the Prezi itself and tell them not to worry about writing down any of the other URLs it contains).

Schools libraries are too often a "wasted resource" which should be brought into the mainstream of teaching, says a report. (BBC News) Full BBC article at http://twe.tc/oL "...while school libraries have a unique role in raising pupils' literacy levels, promoting reading for pleasure and improving their access to knowledge, in many schools the library is a wasted resource because it is poorly embedded in the infrastructure of the school and absent from school development plans. "

US study of what makes school libraries work. Examines the relationships between, teacher, teacher/librarians and the school leadership. The role of libraires in promoting technology and information literacy also discussed.

It's time for school librarians to step out and enlighten their communities about all the ways their libraries impact students' education.

"It's time for school librarians to step out and enlighten their communities about all the ways their libraries impact students' education."

"On this site, you will find message templates (sample e-mails, letters, newsletter blurbs, brochures, and even videos) containing these taglines and targeting specific stakeholder audiences in order to promote school librarians as 21st century skills experts. We hope that these sample templates will be used by school librarians and school library advocates to inform their communities about the vital and irreplaceable role that school librarians play in teaching and learning. Maybe you'll get inspired to create something for us that we can use, too. In the meantime, we hope you find this site helpful."

Contra Costa County Library reading promotion idea, encouraging kids to vote for their favourite pet belonging to library staff.

Jennifer LaGarde (Library Girl) on how and why to use QR codes in the library....EXCELLENT

Excellent campaigning website to retain free libraries in the UK

ALIA Schools promotes the interests of school libraries and teacher librarians, provides opportunities for professional development, lobbies for school libraries with state and local groups, liaises with other groups, identifies and analyses current trends in teacher librarianship, and maintains the profile of teacher librarianship within ALIA.

For Pennsylvania Librarians: HSLC/Access PA created WebJunction Pennsylvania in partnership with WebJunction, an online learning community that incorporates social software features to encourage community building. Members of the WebJunction community share their ideas and experience and promote best practices in libraries. Pennsylvania joins over fifteen other states in this cooperative educational system. Course content is contributed by the cooperative. The WebJunction system keeps track of courses taken and can generate a certificate upon course completion.

Great example of how Pinterest can be used to market and promote your library.

Lots of ideas and musts for the school library environments not limited to the website alone.

110,000 books, 500 teachers, 20 schools, 11 libraries, and only 2 librarians... Try as we might, we can't be everywhere. Want to connect more kids with books through technology? Want to incorporate 21st century tools into your lessons? Need to advocate for your library? Follow our blog and we will teach you on the fly...

For Libraries and Librarians in the Digital Age

A wealth of information can be found in this article that covers 10 Learnist Boards about libraries.