At first glance Sam Cervantes and his latest invention may seem questionable, but after spending some time talking with him I'm sure what he's showing off is legit. Cervantes and his team are working on the first $500 3D printer, a device known as the Solidoodle. At the risk of sounding cliche, what you're witnessing in the video is truly game-changing; the Solidoodle is a significant step towards making 3D printing accessible to the average consumer.
Apple's VP Industrial Design about the change of design and the new challenges they are faced with. First time to watch and hear details about the development of Apple's product design.