Group items tagged wellness - CHIME

shared by Suzanne Pinckney on 22 Feb 13 - No Cached

Google used to think if you linked to someone on the Internet they must have valuable content. Now Google seems to believe that if you promote content with social media it is more indicative of relevant content and less likely to be faked. Though many point out social can be faked as well. The bottom line is that all external SEO efforts are counterfeit other than one: writing, designing, recording, or videoing real and relevant content that benefits those who search.”
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our public relations can no longer be about you, your company or your product; it must be about your customers.
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shared by Suzanne Pinckney on 09 Oct 13 - No Cached

If you’re using white text on a dark background, don’t do anything else with your site before fixing that. It makes for a miserable reading experience, and it will cut down dramatically on the links and shares you receive. Your text should feel like black text on a white background, even if the colors are actually very dark gray with very light gray. If you’re using one of those fancy textured backgrounds that’s taking forever to load — replace it. Site speed is an essential element of reader-friendly design. Bump your font size up. How big will depend on the typeface you choose, but 14 pt is a good starting point. Speaking of typeface (what most of us call font), choose readability before anything else. No matter how much you love the look of that fancy, hard-to-read font, replace it. Don’t use 20 different typefaces all over your site. Choose one for your headers/subheaders and one for your body text. Links should be underlined. Designers love to play with more attractive ways of indicating links — sadly, none of them is as clear to the reader as underlined text is. When you’re writing content, break it up into fairly short paragraphs. Avoid very wide or very narrow columns for your text: both are hard to read. Columns that are 450-550 pixels wide tend to work well (here’s an article explaining why).
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shared by Suzanne Pinckney on 14 Oct 13 - No Cached

shared by Suzanne Pinckney on 14 Oct 13 - No Cached

shared by Suzanne Pinckney on 17 Oct 13 - No Cached

However, research conducted concurrently by several different firms, including the Associated Press, suggests that while Harvard might have benefited well from its oil and gas investments in the past, the marketplace, with the world’s increased focus on climate issues, was changing. “Fossil fuel free” investments now stand to earn more
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In 2005, in response to increasing pressure from student and human rights groups, the university announced it would be divesting from overseas companies like PetroChina and Sinopec that allegedly had ties with Sudan. However, two years later, the student-run paper, Harvard Crimson, reported that the university still maintained investments in those overseas companies.
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What President Faust’s letter didn’t address was the relationship between investment and reputation. Harvard’s reputation is shaped by what it invests in, not just in what it teaches or promotes in research. So is its brand as an impartial, but forward-thinking institution that doesn’t want to be perceived as a “political actor.” But climate change is altering not only how we harness energy but how we view the political landscape. As a poet once told me, “everything is political.” It’s how we deal with that landscape and the choices we make that shapes how others view us.
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