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The use of social media by B-to-B suppliers and vendors for customer relationship management (CRM) is limited, but those who are using social media for CRM are creating better experiences for their customers and are earning benefits as a result, according to a recent social CRM study released today by Kemp Goldberg Partners and IDG Research Services. More than half (58 percent) of the participants were either totally unaware of how their primary supply chain providers are using social media or thought suppliers and vendors were not using social media to interact with customers.