Super Bowl: Budweiser takes top spot with 'Puppy Love' commercial - Economic Times - 1 views
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Sean Hamilton on 10 Feb 14Referring to most of the other Super Bowl ads, showing a clear difference between what Budweiser did to instead show inspiration and emotion rather than comedy.
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Anheuser-Busch InBev SA, and other brands opted to stir people's emotions, rather than seek cheap laughs, said Tim Calkins, marketing professor at Northwestern University's Kellogg School of Management, which annually reviews Super Bowl ads. "We are seeing companies talk about more inspirational topics," Calkins said.