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Allie Cimini

Deaf Seahawks fullback Derrick Coleman invites hearing impaired girls to Supe... - 0 views

www.nydailynews.com/...s-super-bowl-article-1.1596763

shared by Allie Cimini on 10 Feb 14 - No Cached
    • Allie Cimini
      Allie Cimini on 10 Feb 14
       
      Coleman's/Duracell's SuperBowl Ad really reached out to people including two little girls that also share things in common with Coleman.
    • Allie Cimini
      Allie Cimini on 10 Feb 14
       
      Coleman feels excited to share this experience with two little girls that go through the same thing he is going through. 
    • Allie Cimini
      Allie Cimini on 10 Feb 14
       
      Coleman really made their day and actually made an effort to meet them and give them SuperBowl tickets. 
  • ...4 more annotations...
  • The two adorable hearing impaired girls from New Jersey who penned a heartfelt letter to deaf fullback Derrick Coleman were given a special Super Bowl invitation from the inspirational star on Thursday.
  • “He genuinely wanted to meet us,” the father said of the fullback. “It was so touching.”
    • Allie Cimini
      Allie Cimini on 10 Feb 14
       
      This is really cute!
  • “They were showing each other their hearing aids,” Kovalcik recalled. “My kids were just blown away. He's a giant guy.”
Dever Carrison

Bud Light super bowl commercial - 3 views

Bud Light used very famous celebrities to gain the audiences attention. They promoted their product by showing how amazing of a time you can have with Bud Light. http://www.thewrap.com/arnold-schwa...

superbowl

started by Dever Carrison on 10 Feb 14 no follow-up yet
Sean Hamilton

Super Bowl: Budweiser takes top spot with 'Puppy Love' commercial - Economic Times - 1 views

articles.economictimes.indiatimes.com/...dweiser-super-bowl-tim-calkins

shared by Sean Hamilton on 10 Feb 14 - No Cached
    • Sean Hamilton
      Sean Hamilton on 10 Feb 14
       
      Referring to most of the other Super Bowl ads, showing a clear difference between what Budweiser did to instead show inspiration and emotion rather than comedy.
  • Anheuser-Busch InBev SA, and other brands opted to stir people's emotions, rather than seek cheap laughs, said Tim Calkins, marketing professor at Northwestern University's Kellogg School of Management, which annually reviews Super Bowl ads. "We are seeing companies talk about more inspirational topics," Calkins said.
  • Sean Hamilton on 10 Feb 14
     
    NEW YORK: Budweiser commercials about a returning soldier and a love-struck puppy emerged as winners in the high-stakes brand battle during football's Super Bowl, as advertisers used Hollywood
Madison Altice

http://www.silverandblackpride.com/2014/2/1/5368030/tim-tebow-kills-it-in-t-mobile-no-c... - 1 views

I like this commercial and picked it because it uses a sarcastic tone to joke about a current and relevant situation. And I like puns. Puns are good. It also presents a problem with cell phone carr...

started by Madison Altice on 10 Feb 14 no follow-up yet
Howard Cooper

http://www.youtube.com/watch?feature=player_embedded&v=uQB7QRyF4p4 - 1 views

www.youtube.com/watch

superbowl

shared by Howard Cooper on 10 Feb 14 - No Cached
  • Howard Cooper on 10 Feb 14
     
    Reminds me of my granddaughter's dog.
Bob Haas

Audi's Sochi Ad Is Great. Too Bad It's Probably Fake. - 2 views

mashable.com/...sochi-audi-ad

shared by Bob Haas on 10 Feb 14 - No Cached
    • Bob Haas
      Bob Haas on 10 Feb 14
       
      And this tag line is the kicker, of course.
  • A bit of real-time marketing that would have been a brilliant move on Audi's part.
    • Bob Haas
      Bob Haas on 10 Feb 14
       
      Note the Audi four-ring logo.
  • ...1 more annotation...
  • This is not an official ad [...] it is most likely from an Audi fan,
    • Bob Haas
      Bob Haas on 10 Feb 14
       
      How might such an ad be a detriment for Audi?
katie king

Derrick Coleman surprises young hearing-impaired Seahawks fans with Super Bowl tickets ... - 0 views

nfl.si.com/...ahawks-fans-super-bowl-tickets

shared by katie king on 10 Feb 14 - No Cached
    • katie king
      katie king on 10 Feb 14
       
      I like that this article shows how Derrick Coleman interacts with people off the field. The commercial depicted Coleman as an inspiration in the sports world, and now it is easy to see what a great role model he is as well.
  • Riley Kovalcik
  • esonated with a lot of people.
  • ...6 more annotations...
  • they have in common.
    • katie king
      katie king on 10 Feb 14
       
      Common bonds make it easier for consumers to trust in a person and therefore a product.
  • I know how you feel. I also have hearing aids. Just try your best. I have [faith] in you Derrick… good job on January 20 game. Go Seattle Seahawks!”
  • inspiration to many
  • That’s one of the reasons Duracell and I linked up. We wanted to inspire others.
  • One of the biggest parts about that commercial and that whole campaign was what I just wanted to reach out, same as I’ve been doing since college, just reach out to the other hard-of-hearing and deaf community – kids I can relate to and who can relate to me.
    • katie king
      katie king on 10 Feb 14
       
      Which again, helps to sell product.
  • Everybody has something. But as long as you don’t let that get in the way of what you want to do, you can do anything you want to do.”
    • katie king
      katie king on 10 Feb 14
       
      Inspiring guy, he really exemplifies the importance of hard work and dedication.
Samantha Kall

Squarespace ad - 2 views

diigo.com/01kcpa

shared by Samantha Kall on 10 Feb 14 - No Cached
Carly Sutton

O.C. Couple Is Runner-Up in Doritos Super Bowl Commercial Competition | KTLA 5 - 0 views

ktla.com/...er-bowl-commercial-competition

shared by Carly Sutton on 10 Feb 14 - No Cached
    • Carly Sutton
      Carly Sutton on 10 Feb 14
       
      Gill was inspired to make this because he has two boys of his own.
    • Carly Sutton
      Carly Sutton on 10 Feb 14
       
      Doritos won the $1 Million prize.
    • Carly Sutton
      Carly Sutton on 10 Feb 14
       
      In addition to this ad, there was another commercial for Doritos called the "Time Machine." 
Andre Carrera

Coca-Cola Celebrates Underdog's Crowning Moment in Big Game Ad: The Coca-Cola Company - 0 views

www.coca-colacompany.com/...crowning-moment-in-big-game-ad

superbowl Coca-Cola

shared by Andre Carrera on 09 Feb 14 - No Cached
    • Andre Carrera
      Andre Carrera on 09 Feb 14
       
      three parts of my analysis are reinforced here, such as the the boy being a under dog, and the boy dreaming of scoring a touch down in the NFL and then celebrating and completing his dream with a Coca-Cola.
  • A small but determined high school football player goes from benchwarmer to hometown hero
  • Adrian runs through town and eventually scales the steps of Lambeau Field, home of the Green Bay Packers, as House of Pain’s “Jump Around” serves as his personal soundtrack.
  • ...2 more annotations...
  • Elated and exhausted, his dream is fully realized when he looks up from the hallowed turf and a groundskeeper hands him an ice-cold Coca-Cola.
  • To celebrate the launch of “Going All The Way,” Coca-Cola will donate $50,000 to the Boys & Girls Clubs of America’s Triple Play program once the spot reaches 10,000 shares online.
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