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If you are reading this article on a printed copy of the Guardian, what you have in your hand will, just 15 years from now, look as archaic as a Western Union telegram does today. In less than 50 years, according to Clay Shirky, it won't exist at all. The reason, he says, is very simple, and very obvious: if you are 25 or younger, you're probably already reading this on your computer screen. "And to put it in one bleak sentence, no medium has ever survived the indifference of 25-year-olds."

Journalists have roles to play in collaborating with and organising communities - and the article is just part of the mix

BBC tells news staff to embrace social mediaBBC journalists must keep up with technological change - or leave, the director of BBC Global News Peter Horrocks says