New York Times | England Finds That Olympics Aren't Spurring Millions to Exercise - 0 views
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London’s original pledge evolved into a plan to get one million more people around England playing sports three or more times a week for at least 30 minutes at a time, known as the 3x30 plan. Even that target is proving elusive. Figures issued in December by Sport England, the governing body for community sports, indicated that participation at the 3x30 level had increased by 123,000 since 2007-8, when the one million baseline was established. But that number increased by only 8,000 in the last year. At the current rate, the goal of one million new participants would not be reached in 2012-13 as hoped but more than a decade later in 2023-24.
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the number of adults doing zero moderate sports activity rose by nearly 300,000 from 2005, when London was awarded the Olympics, to the fall of 2010.
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London is hardly the first host city to struggle with its Olympic legacy. In truth, international events like the Olympics and soccer’s World Cup leave a greater discernible impact on infrastructure than on sports. Roads, airports and rail systems are improved while a number of stadiums become white elephants and lingering sporting benefits remain indistinct. Six years after Albertville, France, hosted the 1992 Winter Olympics, the figure-skating arena and speed-skating oval there were fenced off and abandoned. The magnificent Olympic stadium showcased during the 2008 Beijing Games, known as the Bird’s Nest, was seldom being used a year and a half later.
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